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Web 2 0 Analysis Final

Analysis of potential risks and issues with RE and its divisions

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Web 2 0 Analysis Final

  1. 1. Web 2.0 – CAS Analysis<br />March 2008<br />Corporate Audit Services<br />
  2. 2. MARCH 2008 | 2<br />Summary<br />Industry Trends Lead to Opportunities<br />Challenges Along the Way<br />Organisational<br />Sales & Marketing<br />Content<br />Technology<br />Proposed CAS Approach<br />Identify opportunities in collaboration with divisions<br />Facilitate risk assessment workshops<br />Monitor execution<br />Stakeholders<br />LexisNexis<br />Elsevier<br />RETS<br />REHQ (TS, Ventures)<br />
  3. 3. Industry Trends<br />More than 50% of Google’s target advertisers are B2B<br />More than 64% of search engine users search for business information first <br />83% of LN customers begin research on the open web<br />50% of Elsevier’s customers coming though open web<br />LawLink, a professional and social networking site for attorneys, has generated 1,000+ members in one month following launch in late August of 2007<br />LinkedIn&apos;s membership includes executives from all Fortune 500 companies, and is used by more than 12 million business people around the world<br />Over 1500 legal blogs on the web today; over 56 of the AMLAW 100 law firms now have &apos;firm branded&apos; blogs<br />Outsell study of users of scholarly articles indicates a surprising number of users would be open to advertising<br />MARCH 2008 | 3<br />
  4. 4. We Understand your Priorities to be<br />Building communities and expand customer base<br />Shift away from building in-house technology platforms<br />Centralized web content management platform<br />Increase usage of subscription products and monetize content and traffic<br />MARCH 2008 | 4<br />
  5. 5. Business Considerations<br />Dependency on Communities<br />Customer loyalty creates dependency<br />Dependency on Search Players <br />AST<br />Google, Yahoo, MSFT<br />Nurture Innovation<br />Discover and conquer new markets <br />Make innovation part of your culture<br />One Company One User Base <br />Leverage existing user base across portfolio<br />Create a loyal LN community<br />Content Mashups <br />Leverage content <br />API’s<br />Online Monetization <br />Subscription, CPA, CPC, List broker, Behavioral targeting<br />MARCH 2008 | 5<br />
  6. 6. Challenges<br />Organizational<br />New roles and responsibilities are introduced in all involved streams<br />Ongoing focus and investment in innovation is required<br />Web 2.0 success depends on community participation and support<br />Content<br />Content providers have the most to gain or lose from Web 2.0<br />The introduction of a new medium comes with new types of content and new ways of handling content<br />Interaction is king<br />Business Models and Sales & Marketing<br />Web 2.0 challenges established valuation and business models – estimates are often based on traditional models<br />Product introduction are done in a similar way, e.g. making print ads for electronic products.<br />Technology<br />IT must embrace the change and challenges and establish a platform to enable new applications and interaction<br />New possibilities, but also new risks<br />MARCH 2008 | 6<br />
  7. 7. CAS Ability and Approach<br />Identify Risks & Opportunities<br />How<br />Facilitate and support business processes via workshops (risk assessment sessions)<br />Deep dives/reviews<br />Value: Identify Opportunities, Risk/Control Advise and Assurance<br />MONTH 2006 | 7<br />
  8. 8. Risk Analysis<br />Technology<br />Changes to architecture and infrastructure need to be pervasive<br />Skills need to be quickly developed<br />Capacity and performance metrics need to be externally focused<br />Business Models<br />Commercial success depends on ability to monetize traffic and content<br />Sound strategy is essential<br />Ongoing focus on innovation is required<br />Data Privacy<br />Global topic<br />Stricter legislation<br />Security<br />More ‘open’ technologies<br />Smarter and more professional hackers<br />Increasingly sensitive information<br />Operational Effectiveness<br />Vision and Planning<br />Skills, Resources, and Personnel<br />Culture and Behavior<br />MARCH 2006 | 8<br />
  9. 9. Facilitate – Workshop <br />Risk Management<br />Pre acquisition workshop<br />Self assessment surveys<br />Global Initiatives <br />Search<br />Best practices<br />Initiatives (AJAX Frameworks, UCD, etc)<br />Cross divisional collaboration on AJAX platforms (YUI, DOJO)<br />Style guides, common style components<br />SEO / SEM<br />Leverage Venture Ops into RE Divisions<br />MARCH 2006 | 9<br />
  10. 10. Identify – Opportunities<br />Identify Industry Trends and Opportunities<br />Continual advances in software development and Internet and communications technology<br />Increasing demands for information <br />Deliver quality products and services faster <br />New markets to discover and conquer<br />A growing need for better customer relationship management<br />Identify RE-wide and Divisional Initiatives<br />RB Search<br />IT modernization<br />AJAX frameworks<br />Improving User Experience<br />UCD<br />Reusable UI components/ features<br />Consistency across products<br />Expand Customer Base and Prevent Erosion<br />Simplification and expansion of current product portfolio<br />Leverage existing data and services<br />Increase Usage and Traffic<br />SEO / SEM<br />MARCH 2008 | 10<br />
  11. 11. Who we are<br />Rudy Bakalov<br />Results-oriented IT executive with over 10 years of corporate and consulting experience in Strategy, Governance, Management, and IT Audit on a global scale in the Americas and Europe.<br />Specific expertise in IT Architecture and Infrastructure, Security and Privacy, Compliance, and Enabling Technologies. <br />Milo van Diest<br />Industrial Design Engineering degree from the Technical University of Delft. <br />Various positions in internet technology with a focus on project management and delivery of eProducts<br />Previous companies: CMG, LogicaCMG, Framfab (LBi), VNU<br />

Analysis of potential risks and issues with RE and its divisions

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