Description of NamBiz products and services: These include: * Market Research * Debtor Tracing * Dependants Tracing (insurance) * SMS lead generation * Telephone marketing * Know-Your-Customer * Credit Information Bureau – focussed on SME’s / Namibian owned business

1. NamBizDotCom CC
Namibian Database
Services
Using consumer data in the Private
Sector

2. NamBizDotCom
Milton Louw
Managing Member
• Created first Namibian company
database for NCCI – 1991
• Studied “big data mining” and credit
risk management at Creditreform
Düsseldorf, Germany – partners since
2001
• IT Project Coordinator at ECN from
2013 to 2015 – responsible for 97%
registration rate of Voters - biometrics

3. NamBizDotCom
Overview
• NamBizDotCom started in 1999
• Namibia Business website 2001
• 10,291 businesses in 2003 – printed
directory with street addresses
• Consumer data started in 2004
• 1,141,081 consumer records by 2009
• Public data added from various
sources including local authorities,
central government, voters registers

4. NamBizDotCom
Products
• Market Research
• Debtor Tracing
• Dependants Tracing (insurance)
• SMS lead generation
• Telephone marketing
• Know-Your-Customer
• Credit Information Bureau – focussed
on SME’s / Namibian owned business

5. NamBizDotCom Products:
Market Research
Consumer Dbase: Segmentation
• Consumer data available by
segmentation:
– Age
– Gender
– Region
– Local Authority
– User definitions

6. NamBizDotCom Products:
Market Research
Consumer Dbase: Age Analysis
Born before 1925
• 1% of the population
Silent Generation
• 1925-1944
• 6% of the population
Baby Boomers
• 1945-1964
• 17% of the population
Generation X
• 1965-1981
• 33% of the population
Generation Y
• 1982 – Present
• 43% of the population

7. NamBizDotCom Products:
Debtor Tracing
Consumer lookup
• Valid legal reason for tracing required
• No Find = No fee
• Information must correlate with name,
surname and date of birth
• Process:
– Client provides electronic excel sheet
– NamBiz correlates data
– Data current within a year carried across
– No client data cross-over (except
judgements)

8. NamBizDotCom Products:
Dependents Tracing
Probate Research / Bona Vacantia
• Unclaimed funds / Vacant Goods
– Insurance
– Pensions
– Dormant Bank Accounts
– Inheritance (“Kin Payments”)
• Process
– Company provides details of dependants
– Database scouring fee
– Results paid per successful record
– Dependents not charged or contacted

9. NamBizDotCom Products:
Lead Generation
New customer campaigns
Generation Y
Old clients –
update details
Male,
Generation X
Female, Erongo
Region
GRN
employees
• Potential consumers:
• Name, Surname
• Postal address / cellular numbers

10. NamBizDotCom Products:
Telephone Marketing
Managed Process
• Third Party Call Centre based in
Windhoek
• Nambiz identifies clients
• Client provides script
• Recorded service
• Monthly / weekly / daily costed service
• Partnerships with other service
providers (research, sales, etc.)

11. NamBizDotCom Products:
Know Your Customer
KYC defined by regulators
• In terms of the KYC (Know-Your-
Customer) requirements of FIA (the
Financial Intelligence Act, 13 of 2007)
banks are required to validate their
customers information.
• Process
– Company provides details of dependants
– Database scouring fee
– Results paid per successful record

12. NamBizDotCom Products:
Credit Information Bureau
Consumer & Business Reporting
• Primarily a business reporting credit
bureau with information on business
individuals
• Consumer bureau in partnership with a
cooperative for “vendor relationship
management”
• E-wallet service for consumers to
manage queries

13. NamBizDotCom
Using the NamBiz
Databases
• Practical examples from dbases
– Citizens Dbase
– NamBiz Business Dbase
– Telephone Directory

14. NamBizDotCom
Product Costings
Client requested updates
• Basic Enquiry (telephonic or electronic)
• Full Tracing (physical address)
• Volumes will determine pricing
• Data set is provided by client and paired with
NamBiz data
• Data is not uploaded to NamBiz

15. NamBizDotCom
Product Costings
Consumer information provided
• Market Research / Leads
– N$ 20.00 per record
– Name, surname, cellular number
• Parameter set data (age, region, etc.)
– N$ 50.00 per record
– Name, surname, cellular, age, gender
• Volumes will determine pricing
• NamBiz data is provided electronically

16. NamBizDotCom
Product Costings
Consumer information total database
• Consumer Database (Complete)
– Name, surname, cellular number
• N$ 204,000.00 for 954,632 records
• NamBiz data is provided electronically