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Storytelling
Cookbook*
   *Micro-Edition
A long time ago Truth was a skinny old
                    man. He was also naked. One day
                    Parable saw Truth coming down the
                    road. "Truth," said Parable, "you look
                    terrible. What's happened to you?"

                    "I'm starving, I'm cold, and no one ever
                    invites me in for a meal."

                    "I know just how that is," said Parable, "
                    for it used to be that way with me too.
                    One day I put on the clothing of Parable,
                    and people started inviting me
Why Storytelling?   everywhere. Life has been easy ever
                    since. I suggest you get yourself some

 Eine Geschichte.
                    clothes. No one wants to look at the
                    naked truth."

                    Truth took this to heart. He went home
                    and began to fill his wardrobe with
                    clothes. He had the elaborate ritual
                    clothing of myth, the fanciful clothing of
                    fairytale, the sturdy clothing of folktale.
                    And as he began wearing his story
                    clothes, he was invited everywhere, and
                    he grew plump and healthy. To this day,
                    Story is welcome everywhere, but
                    people often forget that beneath the
                    clothing of Story lives the naked Truth.
                    (Jewish parable)
„The Worst Case“




                   http://www.flickr.com/photos/markhillary/370268513/sizes/l/in/photostream/
„Die Grundzutaten“
http://ww
                                w.flickr.co
                                          m/photos
                                                  /4   6335976@
                                                               N00/1198
                                                                        987717/ligh
                                                                                   tbox/




 THEMA
eindeutig?
                 http://www.flickr.com/photos/ableman/356478383/
                             sizes/m/in/photostream/



             #Liebe #Erfolg, #Anerkennung
             #Eifersucht #Angst #Altern
             #Verlieren #Veränderung #Wachsen

             #Tanzen #Bowling #Storytelling

             #Social Media #Neurologie
             #Programmieren #Trend #Zukunft
Prämisse
Was soll die
  Story
aussagen?
Logline
Worum gehts in
 einem Satz?
Protagonist
      &
  Konflikt
      &
Show don‘t tell.
Universum

            1 Akt         Incident
           *1 Viertel*



                          1 Wendepunkt
                         Ziel definieren




 3 Akt-     2 Akt
           *2 Viertel*
                          2 Wendepunkt
                             + / -

Struktur
                          3 Wendepunkt
                             - / +

            3 Akt        (4 Wendepunkt)
           *1 Viertel*




                           Resolution
Empathie
     Was soll das
      Publikum
       fühlen?


#Lachen #Mitleid #Anstrengung
#Eifer #Angst #Erreichen
#Hartnäckigkeit #Kompetenz
#Talent #Einsatz
#Verletzlichkeit #Genius
#Risikobereitschaft #Offenheit
Story             Ästhetik




Inszenierung        #Publikumserlebnis




               Mechanik           Technik
Anfang        Tiefer
finden...   einsteigen
ENDE!



        Christian Riedel
        Kommunikationsstratege +
        Story Architect
        Tel: 0151-23062619
        christian@creativeglasses.de
        @mindcaffeine on twitter

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Storytelling Cookbook *Micro Edition* (German)

  • 1. Storytelling Cookbook* *Micro-Edition
  • 2.
  • 3. A long time ago Truth was a skinny old man. He was also naked. One day Parable saw Truth coming down the road. "Truth," said Parable, "you look terrible. What's happened to you?" "I'm starving, I'm cold, and no one ever invites me in for a meal." "I know just how that is," said Parable, " for it used to be that way with me too. One day I put on the clothing of Parable, and people started inviting me Why Storytelling? everywhere. Life has been easy ever since. I suggest you get yourself some Eine Geschichte. clothes. No one wants to look at the naked truth." Truth took this to heart. He went home and began to fill his wardrobe with clothes. He had the elaborate ritual clothing of myth, the fanciful clothing of fairytale, the sturdy clothing of folktale. And as he began wearing his story clothes, he was invited everywhere, and he grew plump and healthy. To this day, Story is welcome everywhere, but people often forget that beneath the clothing of Story lives the naked Truth. (Jewish parable)
  • 4. „The Worst Case“ http://www.flickr.com/photos/markhillary/370268513/sizes/l/in/photostream/
  • 6. http://ww w.flickr.co m/photos /4 6335976@ N00/1198 987717/ligh tbox/ THEMA eindeutig? http://www.flickr.com/photos/ableman/356478383/ sizes/m/in/photostream/ #Liebe #Erfolg, #Anerkennung #Eifersucht #Angst #Altern #Verlieren #Veränderung #Wachsen #Tanzen #Bowling #Storytelling #Social Media #Neurologie #Programmieren #Trend #Zukunft
  • 7. Prämisse Was soll die Story aussagen?
  • 9. Protagonist & Konflikt & Show don‘t tell.
  • 10. Universum 1 Akt Incident *1 Viertel* 1 Wendepunkt Ziel definieren 3 Akt- 2 Akt *2 Viertel* 2 Wendepunkt + / - Struktur 3 Wendepunkt - / + 3 Akt (4 Wendepunkt) *1 Viertel* Resolution
  • 11. Empathie Was soll das Publikum fühlen? #Lachen #Mitleid #Anstrengung #Eifer #Angst #Erreichen #Hartnäckigkeit #Kompetenz #Talent #Einsatz #Verletzlichkeit #Genius #Risikobereitschaft #Offenheit
  • 12. Story Ästhetik Inszenierung #Publikumserlebnis Mechanik Technik
  • 13. Anfang Tiefer finden... einsteigen
  • 14. ENDE! Christian Riedel Kommunikationsstratege + Story Architect Tel: 0151-23062619 christian@creativeglasses.de @mindcaffeine on twitter