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Keying On Human Constants
- 1. © HumanCentered 2004, All Rights Reserved!
© HumanCentered 2004, All Rights Reserved!
by Michael Eckersley, PhD
HumanCentered
Keying On Human Constants
Designing for the constancy-diversity paradox
- 2. © HumanCentered 2004, All Rights Reserved!
© HumanCentered 2004, All Rights Reserved!
Things are changing (fast & furiously)
- 3. Events push onto and move off of the world stage 24/7
© HumanCentered 2004, All Rights Reserved!
© HumanCentered 2004, All Rights Reserved!
- 4. © HumanCentered 2004, All Rights Reserved!
© HumanCentered 2004, All Rights Reserved!
Business trends come and go
- 5. © HumanCentered 2004, All Rights Reserved!
© HumanCentered 2004, All Rights Reserved!
Technologies rise and fall
- 11. © HumanCentered 2004, All Rights Reserved!
© HumanCentered 2004, All Rights Reserved!
What's stable or constant over time?
- 13. 50 years old } you may be
© HumanCentered 2004, All Rights Reserved!
© HumanCentered 2004, All Rights Reserved!
I may be!
male!
caucasian!
introverted!
politically liberal!
dyslexic!
female!
latino!
outgoing!
conservative!
gifted musically!
20 years old Human Nature }
- 14. © HumanCentered 2004, All Rights Reserved!
© HumanCentered 2004, All Rights Reserved!
we’re different
- 15. But as humans we are far more alike than we are different
we’re different
Our differences are actually very small compared to the core
© HumanCentered 2004, All Rights Reserved!
© HumanCentered 2004, All Rights Reserved!
human factors and qualities we share
- 16. Human nature is virtually unchanged over the millennia
© HumanCentered 2004, All Rights Reserved!
© HumanCentered 2004, All Rights Reserved!
- 17. © HumanCentered 2004, All Rights Reserved!
© HumanCentered 2004, All Rights Reserved!
Human Nature is fundamentally stable
- 18. creativity
The subjects of Shakespeare's plays,
will be the subjects of tomorrow’s morning news
© HumanCentered 2004, All Rights Reserved!
© HumanCentered 2004, All Rights Reserved!
tenderness
cowardice
compassion
vanity
jealousy love
cruelty
dishonesty
gluttony
nobility
humor
hatred
foolishness
avarice
- 19. © HumanCentered 2004, All Rights Reserved!
© HumanCentered 2004, All Rights Reserved!
The key differentiator is human culture
- 20. human culture
Human-centered research and development is an antidote to reliance on business fads
and trend forecasting. We key on those human factors that operate significantly within
a target cultural context and don’t change with the season. These we mine for new
product and service opportunities, while controlling for subtle cultural variations.
© HumanCentered 2004, All Rights Reserved!
© HumanCentered 2004, All Rights Reserved!
!
The innovations range from the incremental and evolutionary to the revolutionary.
- 21. © HumanCentered 2004, All Rights Reserved!
© HumanCentered 2004, All Rights Reserved!
by Michael Eckersley, PhD
HumanCentered
Keying On Human Constants
Designing for the constancy-diversity paradox