1. MtB BOOT CAMP 11 Mind the Bridge Boot Camp 2011Open Forum Milan, Sep 22nd ALBERTO ONETTI Chairman, Mind the Bridge Foundation With the support of:

2. AGENDA MtB BOOT CAMP 11 2

3. Italy: where are we? MtB BOOT CAMP 11 Real GDP Growth Public Debt Source: CrESIT 2011 3

5. SMEs are 98% of the total

6. We are mostly positioned on mature business and services

7. Services is 66% of GDP, while Manufacturing is only 17%

8. Innovative sectors play a minor role (2-6%)

9. We need a new wave of startups, operating on innovative fieldsFood Wood Textile Metals Plastic & Rubber Automotive Industrial Machinery Chemical Electronics Pharma Software Biotech ITALY: INDUSTRY CONTRIBUTION TO GDP (2010) Source: CrESIT 2011 4

11. They are young companies (1 year old on avg.)

12. 39% originate in Northern Italy and 10% are foreign entities

13. 59% are Web-based firms, only 5% are Biotech or Life Science firms

14. The founder’s team is composed on the avg. of 2/3 people

15. Only 9% have just one founder5

17. 87% is male, only 13% is female

18. 58% has a scientific/technological background, while 42% has a business/humanistic education

19. 26% holds a PhD or a MBA

20. 21% has prior entrepreneurial experienceSource: “Startups in Italy. Facts and Trends” Mind the Bridge Survey 2011 6

22. 2.0 Startups are founded by highly educated people

23. Experience matters as well

24. Being a serial entrepreneur is a job

25. The right startup is never the first one you found

26. Success is a team effort

27. One-man bands do not go too far7

29. Legal barriers to entry and exit (Italy is not a “corporate haven”)

30. Obstacles in bridging research into business

31. Lack of managerial skills

32. High mortality rates (“crisi del primo miglio”) and “Dwarfism”

33. Lack of an established venture capital community

34. Mindset

35. “for a company to really expand, it needs capital, but that means giving up at least some control. So thousands of companies here remain stubbornly small” (New York Times)

36. “Non so decidere se sono stato furbo o vigliacco, se ho fatto bene o se ho tradito” (E. Nesi)

37. No exits on the domestic market

38. Technology hot-shots aspire to sell out to new economy “leviathans”

39. Small size of the stock market and lack of large corporations doesn’t help

40. Language barriers8

41. AGENDA MtB BOOT CAMP 11 9

43. associating mentors and role models

44. professionalizing the business planning skills

45. using and building the network

46. “give back” to build a bigger pie10

48. Selecting the best of breed MtB Business Plan Competition

49. Providing training & education to the new generation of entrepreneurs MtB Bootcamp and MtB Coaching

50. Showcasing the most promising startups and opening an international debate MtB Venture Camp @ Corrieredella Sera

51. Hosting & Mentoring the most promising startups in the Silicon Valley MtB Gym

54. MtB BOOT CAMP 11 2010 Selected Startups 14

55. 2010 Winners MtB BOOT CAMP 11 Barbara Labate - IID New York Marco Brini - IID Stanford

56. MTB Success Stories 16 MtB BOOT CAMP 11 September 2011 Second round of funding with IAG and ZernikeMeta Ventures, $ 1.1 M April 2011 Merges with Avrio RMS Group March 2011 Round of 300 K with ElserinoPiol e Marco Magnocavallo March 2011 WinsSeedcampBerlin March 2011 Wins Plug and Play International EXPO in Silicon Valley December 2010 Sourced new CEO for U.S. operations October 2010 Acquired by EMC

58. Hundreds of Business Plans received

59. 29 startups selected

60. During the Bootcamp we select the short list of 15 pitching @ Corrieredella Sera

62. MtB BOOT CAMP 11 Venture Camp 19 Mind the Bridge Venture Camp is a 2-day event held each year in Milan at Corrieredella Sera (the leading Italian newspaper) to promote a healthier Italian entrepreneurial ecosystem. Selected entrepreneurs present their business ideas to a large audience, including potential investors and partners. Selected startups will be invited to participate in the MtB Gym, a tutoring program between Italy and the Silicon Valley. With the supportof MIND THE BRIDGE VENTURE CAMP 11 Trip to Silicon Valley and Back November 4° -5° Corriere della Sera Sala Buzzati Via Balzan 3, Milano

63. MtB BOOT CAMP 11 Venture Camp 20 With the supportof Entrepreneurs + Investors + Partners MIND THE BRIDGE VENTURE CAMP 11 Trip to Silicon Valley and Back November 4° -5° Corriere della Sera Sala Buzzati Via Balzan 3, Milano November 4-5, 2011 Milano, Italy 20

64. The GYM 21 MtB BOOT CAMP 11 Mind the Bridge Gymnasium is a startup incubator. Positioned in Pier 38 (San Francisco) we share the space with some of the hottest startups(50+) in Silicon Valley (Socialmedia.com, WordPress, Tweetme, etc.) Selected Startups are assigned a Mentor, supported in Business Development activities and given Training Sessions. Training Sessionsinclude: Financing, Immigration Visas, Build a team, Corporate Operations, Presentation Skills, Taxes Mentors+ Training+ Office Space

66. Mentoring: assign a dedicated mentor per startup

68. Italian “origin”

69. Min 3 months, average 6 months.

70. Starting at beginning of each quarter possibility to stay longer (as an affiliate startup)Access Affiliates Channel Individual Subscriptions

72. Corporate Operations and Legal Aspects in Silicon Valley

73. Corporate Finance

74. Business development

75. Fund raising with investors

76. Communication skills

77. Visa issues

78. Human resources

80. Apple’s headquarter - Cupertino

81. University of California, Berkeley

82. Stanford University

83. Singularity UniversityBe a Silicon Valley Startup for 3 weeks

85. MtB Startup School – Past editions 25 MtB BOOT CAMP 11 3 editions– July, August, September.. 20+ students… … infinite opportunities “In oneof the visitsto the SingularityUniversity I’ve metaninterestingguy. We’re thinkingaboutdeveloping a project togethernow”. “A life-changingexperience! Loved the energyof the Valley”. “The atmoshperehereisincredible, everyonelovesto help otherentrepreneurs”. “It’s just incrediblehowyoueasilymeetotherentrepreneurshere, everybodyisreadytopitch in frontofyou!”. “I’ve lovedlisteningto Steve Blank’s speech. He’s awesome”. Be a Silicon Valley Startup for 3 weeks

86. 26 MtB BOOT CAMP 11 THANK YOU FOR YOUR ATTENTION BLOGS: SOCIAL MEDIA: Facebook: Mind the Bridge - Connecting Talent Twitter: MindTheBridge mindthebridge.blogspot.com siliconvalley.corriere.it USEFULLINKS: EMAILS: www.mindthebridge.org information@mindthebridge.org