Dave Wascha, Chief Product Officer at Moo, discusses the breaking the barriers to creating a great product culture.

2. What are the characteristics of a product or service
that will compel users to choose my product over
alternatives?

5. An effect in which incompetent people
fail to realise they are incompetent
because they lack the skill to
distinguish between competence and
incompetence.
Dunning–Kruger Effect

6. Quack!

7. Quack!

8. Woof?

9. Woof Quack

10. ???

11. Product Management =
FAIL

12. The Tyranny Of Inertia

14. 60

15. 60 = 3 X 20

16. 20

18. Culture Objective #1
Why are we doing this?

22. Propinquity

23. Propinquity
Custome
r
You
Custome
r
You

24. Culture Objective #2
Who is our customer?

26. N = 1

27. Business Card Purchasers
Online Purchasers
MOO Customers
MOO FB Followers
MOO customers
who follow us on
Facebook and
have time to fill out
a survey

28. Culture Objective #3
What data are we basing
our decisions on?

29. Signals

33. Reading List
Email dave@moo.com
Subject: reading list