Global ad spend is $489 billion annually and growing. Digital media is disrupting traditional advertising as consumers spend more time online. By 2016, digital ad spending in China will surpass the U.S. and brands must integrate digital and traditional advertising to engage consumers, measure results, and drive sales.

1. MING CHAN
CEO THE1STMOVEMENT
TWITTER @MINGATT1M

2. WHY DIGITAL MEDIA IS KILLING
TRADITIONAL ADVERTISING

3. $489B USD
GLOBAL AD SPEND
ZenithOptimedia, March, 2012

4. 162%
CMO Survey, February, 2012

5. 14%
CMO Survey, February, 2012

6. 50%
DataXu, February, 2012

7. U.S. 2010
>

8. CHINA 2012
>

9. BY 2016
>

10. v.s.
+30% +14% Nielsen Company, 2011

12. $15M

13. $20M

14. BRANDS
CONSUMERS
14

15. 2.3B
WORLD POPULATION
Nielsen Online, December, 2011
15

16. 1.5B
TOTAL # OF PC
Gartner, 2011
16

17. 5.6B
TOTAL # OF MOBILE PHONES
Gartner, 2011
17

18. 120M+
TOTAL # OF TABLET USERS
eMarketer, November 2011
18

19. 3 HOURS
PER DAY
Nielsen, November 2011
19

20. ENGAGEMENT
+
MEASURABILITY

23. $20 AVERAGE ROI
PER $1 IN AD SPENDING
$15
$10
$5
INTERNET NEWSPAPER MAGAZINE RADIO TV
Direct Marketing Association (DMA), December, 2011

24. ENGAGEMENT
+
MEASURABILITY

25. v.s. ?

26. DEATH ?

27. + !

30. ENGAGEMENT
+
MEASURABILITY

33. REACH
+
FREQUENCY

37. 65M
IMPRESSIONS
25%
VS 8% INDUSTRY
.30% +2.3%
VS .15% INDUSTRY SALES

38. FREQUENCY
REACH
ENGAGEMENT
MEASURABILITY

39. INTEGRATE DIGITAL AND
TRADITIONAL TO CREATE
SUCCESSFUL CAMPAIGNS

40. THANKS!
MING CHAN
CEO THE1STMOVEMENT
TWITTER @MINGATT1M