Being efficient means doing things right, and being effective means doing the right thing. Being efficient is simply not enough. Have you ever wondered why, after a day full of tasks, meetings, reports, and discussions you feel like you haven’t really accomplished anything?. In 1984, Steven Covey outlined this difference in his seminal book, The 7 Habits of Highly Effective People. I’ve tried to learn from his book and to apply his 7 principles to the mobile marketing world. These are the slides from my presentation at Applause BCN (https://applause.io/), you can find more info in this article as well http://blog.prioridata.com/the-7-habits-of-highly-effective-mobile-marketers

1. HABITS
OF HIGHLY
EFFECTIVE
MOBILE
MARKETERS
7
#ApplauseBCN
May 27th, 2017
Gessica Bicego – @minigloo

2. Transforms the key insights from the best
nonfiction books into a format that you can
read or listen to in just 15 minutes

4. BEING
EFFICIENT
≠
BEING
EFFECTIVE

5. EAT
DATA
FOR
BREAKFAST
1

6. Here Comes Everybody by Clay
Shirky
““It’s not information
overload. It’s filter failure

7. EAT
DATA
Build a data environment
Define specific KPIs
Have an Implicit data driven
mindset
Don’t get lost in data

8. DATA SNACKS

9. EXPERIMENT
WISELY
2

10. Lean Analytics by Alistair Croll and
Benjamin Yoskovitz
““Instincts are experiments,
data is proof.

11. EXPERIMENT
WISELY
Data Driven Hypothesis
Qualitative VS Quantitative data
Statistical Significance
Game changing test VS small hacks

12. A/B TESTING

13. BEGIN WITH
THE END
IN MIND
3

14. The 7 Habits of Highly Effective
People by Stephen R. Covey
““Begin each day, task, or
project with a clear vision of
your desired direction and
destination…

15. BEGIN WITH THE
END IN MIND
Identify your long term goal
Planning before execution
Be a strategic thinker
Think with business in mind

16. BUSINESS
KPIs
Paid CAC
Organic Ratio
Conversion Rate
Rev per customer
Renewal Rate
Blended CAC CLV

17. ACTIVATION
FOCUS
Overall company
effort effect on
performance
marketing
numbers after
reviewing
business KPI
0
125
250
375
500
-90 %
-67.5 %
-45 %
-22.5 %
0 %
Jan Feb Mar Apr
ROI 7 days Cost Paid CAC 7d

18. BUILD
SYNERGY
BETWEEN
CHANNELS
4

19. ““Start With Why by Simon Sinek
The role of a leader is not to
come up with all the great
ideas. The role of a leader is
to create an environment in
which great ideas can
happen

20. BUILD
SYNERGY
User centric marketing
Orchestrate your channels
Draw the funnel
Create synergies between departments
Embrace failures

21. FIRST
THINGS
FIRST
5

22. The 80/20 Principle by Richard Koch
““80% of the results come
from 20% of the causes. A
few things are important;
most are not

23. FIRST THINGS
FIRST
Translate mission into actions
Prioritise your work
Remember the 80/20 principle
First is closer to the goal

24. THE CREATIVES
NIGHTMARE
1 year
24 templates
10 sub-templates
n-iterations

25. THE CREATIVE
NIGHTMARE

26. BE
PROACTIVE
6

27. Crazy is a Compliment by Linda
Rottenberg
““If you are not called crazy
when you launch something
new, it means you’re not big
enough

28. BE
PROACTIVE
Proactive rather than reactive
Follow market trends
Bring Innovation
Evaluate pros and cons

29. THE
A-HA MOMENT
PROJECT
Identify the instant a user understands
the value of your product
Correlation analysis
A-Ha moment identification (HU)
A/B test for causality

30. THE
A-HA MOMENT
PROJECT
Identify the instant a user understands
the value of your product
Correlation analysis
A-Ha moment identification (HU)
A/B test for causality
2X
Spent US

31. KEEP
LEARNING
7

32. The Miracle Morning by Hal Elrod
““There is nothing to fear,
because you cannot fail—
only learn, grow, and
become better than you’ve
ever been before

33. KEEP
LEARNING
Learn from your mistakes
Identify resources and partners
Meet with other companies
Brainstorm with external stakeholder
Attend conferences

34. THANK
YOU
Gessica Bicego – @minigloo
#AlwaysLearning
#ApplauseBCN