21st Century Embodiment of Lockheed Skunk Works® led by Kelly Johnson . The following discipline is described. Leverage the Corporate Assets: Human Resource, Delivery Channel, IPR, Big Data Platform, Brand, etc. Embody the Corporate Vision. Remove a small innovative team from the politics, policies, procedures and processes a large company had built to support execution of its core business. Get a full commitment from CEO. Take Regulatory Risks.

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Mick Etoh
@mickbean, 10/4/2016
NTT DOCOMO
1
39works:
Pursuing Innovations in a Big Company

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Why Double-Deck Structure?
2
Empathy
smart risk taking
Seeing the big picture.
Hunger to achieve.
Entrepreneurs 0->1
MAXIMIZES STAFF UTILIZATION
PURSUES THE FINANCIAL PERFORMANCE
Managers Elite 100->110

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3
1st deck
2nd deck
Enterprise must have a double-deck structure.

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Innovation Imperatives in a Large Co.
1. Leverage the Corporate Assets:
Human Resource, Delivery Channel, IPR, Big Data
Platform, Brand, etc.
2. Embody the Corporate Vision.
3. Remove a small innovative team from the
politics, policies, procedures and processes a
large company had built to support execution
of its core business.
4. Get a full commitment from CEO.
5. Take Regulatory Risks.

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https://steveblank.com/2014/11/11/why-corporate-skunkworks-need-to-die/
Lockheed Skunk Works® led by
Kelly Johnson was responsible
for its Advanced Development
Projects – everything from the
P-80, the first U.S. jet fighter
plane, to the U-2 and A-12 spy
planes.
Skunk Works

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What “Skunk Works” should look
like in 21st Century, Software Era?

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• Want to increase
innovation?
• Lower the cost of
failure.

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AWS Re:Invent 2014
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Keywords
• Institution No vs. Individual Yes.
• Speed
• Make organization “nimble”
• Experimental test w/ lowering
the cost

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Launch a mixed small team of
Entrepreneur and Intrapreneur.
+
Establish an open innovation environment with
external resources.
+
Utilize the parent company asset.

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Hustler
Hacker Designer
10
Innovator Trinity
I

11. Importance of Team Building
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• Most of predetermined plan may fail. Thus, nimble
and well-focused team building must come first.
• The team must identify ROLES which make team
well-focused and nimble.
• Big managers must trust the team, encourage them,
and delicate the power to them. DON’T be a control
freak.

12. Being a member
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• You must know your role with a written text.
• You must have love for the business domain, the team,
and the product.
• You must have a desire for perfection.
• You must be a customer of your product.
• You may not outsource your technical work.
• You must speak out to founders when they loose focus.
• You do love your role.

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Learn
Data
Nimble
Investment
Decision
Flexible
Budget
Raise
Advisors
Voice of
Customers
build
Product
Idea
measure
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Lean Startup Model
Agile
Development

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Communication Agents B2B Microservices Platform
Public infrastructure.
People/traffic flow, city censor data
optimum deployment, detection/prediction
local government, industry collaboration
Facility operation
Regional public transportation
Public safety/security
Disaster prevention
New transportation system
Drone control
Full-auto-transportation
(self-drive/navigation/parking)
City planning
Sensor data
Images, video, numeric
Data
Hardware and software
Network
Sensor
Image/video
recognition, prediction
Machine learning
Customer information.
History and favorite
CRM
Sharing
Matching
Optimal design
Multimodal
Processing and analysis
Statistical analysis
Cloud, HPC
API
Computing
AI professional
AI system design
Consulting
Human resources
Cleansing
Structured
anonymous
Data accumulation
Business Model
Multi-domain
Alliance
Business collaboration
Information
Management
Credibility assurance
Security
Dialogue,
recommendation
translation
Communication
vehicle operation, traffic flow data
Traffic control/management
local government, industry collaboration
Social AI platform
Our Asset: Social AI platform and its Assets

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AgricultureMedical Care
Parking Platform Next-Gem. TransportationSmart City
Drone Control System
Digital Marketing
IoT Hardware
Manufacturing
39 Meister
Communication for Elder-Care
15
39Works Products
Coming Soon

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https://youtu.be/g-VghIDAHBg

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Iwaya
Manifacturing
docomo
Marketing
Product
Bitech
Electronics
Production
Management
Moore Doll
IoT
Engineering
17

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18https://youtu.be/n_t14Nb1qfk

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Smart Parking System
＝

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Small Team of 10 from DOCOMO, xtone, Yukai Engineering

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Way Forward

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Innovation Engine of Bay Area
Talent
Market
VC
Ecosystem

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Innovation Engine of China
Manufacturing
Market
Production
Ecosystem
suggested by H.Tamura@Re:Public

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Shenzhen Tianjin
suggested by H.Tamura@Re:Public

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Innovation Engine of the Nordic Countries
Society
Citizen Experiments
suggested by H.Tamura@Re:Public

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credit to H.Tamura@Re:Public
IKEA@Denmark

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A Possible Innovation Engine of Tokyo
Partnership
without M&A
Steady
Business Model
Engineering

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M&AIPO &
Partnership
Tokyo Stock Exchange:the Mothers
(Market of the high-growth and
emerging stocks) section for high-
growth startup companies. See also
JASDAQ.
Market Capitalization > $10 Milion
average: $26.5M

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29
Large Company = Planning Conscious
Startup = Planning＆Fulfillment
Cloud Native & Design Thinking
1. BizDevOps with Hands-on Development
2. Asset Embodiment with APIs
3. Team Building with Full-Stack Engineers
My Persistent Ideas