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Digital Disciplines: Attaining Market Leadership through the Cloud

Keynote by Joe Weinman, author of Cloudonomics and Digital Disciplines, at OpenStack Silicon Valley 2015.

Joe wraps the event by delineating four generic strategies used by leading tech companies and traditional blue chips to leverage a variety of information technologies: information excellence, i.e., better processes; solution leadership, i.e., cloud-connected smart, digital products and services; collective intimacy, i.e., big-data-based algorithms to enhance customer relationships; and accelerated innovation through open source, challenges, and innovation networks.

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Digital Disciplines: Attaining Market Leadership through the Cloud

  1. 1. Joe Weinman @joeweinman joeweinman@gmail.com DIGITALDISCIPLINES
  2. 2. Four Ways to Create Customer Value @joeweinman © 2015 Joe Weinman. All Rights Reserved. 2 Information Excellence Solution Leadership Collective Intimacy Accelerated Innovation
  3. 3. Information Excellence
  4. 4. Operational Excellence @joeweinman © 2015 Joe Weinman. All Rights Reserved. 4 Source: Ford
  5. 5. Information Excellence @joeweinman © 2015 Joe Weinman. All Rights Reserved. 5
  6. 6. Digital – Physical Fusion @joeweinman © 2015 Joe Weinman. All Rights Reserved. 6 Source: Burberry
  7. 7. Asset-Light Processes @joeweinman © 2015 Joe Weinman. All Rights Reserved. 7 Source: Uber
  8. 8. Exhaust Data Monetization @joeweinman © 2015 Joe Weinman. All Rights Reserved. 8 Source: 23andMe
  9. 9. Dynamic, Virtual, Networked @joeweinman © 2015 Joe Weinman. All Rights Reserved. 9 Source: Li & Fung
  10. 10. Solution Leadership
  11. 11. Product Leadership @joeweinman © 2015 Joe Weinman. All Rights Reserved. 11 Source: Rolex
  12. 12. Smart, Digital, Connected @joeweinman © 2015 Joe Weinman. All Rights Reserved. 12 Source: Apple
  13. 13. Adaptive Intelligence @joeweinman © 2015 Joe Weinman. All Rights Reserved. 13 Source: Google / Nest
  14. 14. Upgradability @joeweinman © 2015 Joe Weinman. All Rights Reserved. 14 Source: Tesla
  15. 15. Experiences @joeweinman © 2015 Joe Weinman. All Rights Reserved. 15 Source: Disney
  16. 16. Transformations @joeweinman © 2015 Joe Weinman. All Rights Reserved. 16 Source: Nike
  17. 17. Outcomes @joeweinman © 2015 Joe Weinman. All Rights Reserved. 17
  18. 18. Gamification @joeweinman © 2015 Joe Weinman. All Rights Reserved. 18 Source: Opower
  19. 19. Collective Intimacy
  20. 20. Customer Intimacy @joeweinman © 2015 Joe Weinman. All Rights Reserved. 20
  21. 21. Collective Intimacy @joeweinman © 2015 Joe Weinman. All Rights Reserved. 21 Source: Netflix
  22. 22. Collective Intimacy @joeweinman © 2015 Joe Weinman. All Rights Reserved. 22
  23. 23. Traditional Innovation  Accelerated Innovation
  24. 24. Cloud-Mediated Innovation @joeweinman © 2015 Joe Weinman. All Rights Reserved. 24 Challenge Solutions Solution
  25. 25. The Netflix Prize @joeweinman © 2015 Joe Weinman. All Rights Reserved. 25 Source: Netflix
  26. 26. Innovation Networks @joeweinman © 2015 Joe Weinman. All Rights Reserved. 26 Source: P&G
  27. 27. GE Flight Quest @joeweinman © 2015 Joe Weinman. All Rights Reserved. 27 Source: GE
  28. 28. Thank You Joe Weinman @joeweinman joeweinman@gmail.com

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