The document discusses four ways for companies to create customer value: information excellence, solution leadership, collective intimacy, and accelerated innovation. It provides examples of companies that exemplify each approach, such as how Ford achieves information excellence through digital-physical fusion, and how Netflix fosters collective intimacy by engaging customers to improve recommendations. The document advocates that companies can accelerate innovation by utilizing cloud-based networks and challenges to crowdsource solutions from customers.

1. Joe Weinman
@joeweinman
joeweinman@gmail.com
DIGITALDISCIPLINES

2. Four Ways to Create Customer Value
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Information Excellence Solution Leadership
Collective Intimacy Accelerated Innovation

3. Information Excellence

4. Operational Excellence
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Source: Ford

5. Information Excellence
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6. Digital – Physical Fusion
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Source: Burberry

7. Asset-Light Processes
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Source: Uber

8. Exhaust Data Monetization
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Source: 23andMe

9. Dynamic, Virtual, Networked
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Source: Li & Fung

10. Solution Leadership

11. Product Leadership
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Source: Rolex

12. Smart, Digital, Connected
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Source: Apple

13. Adaptive Intelligence
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Source: Google / Nest

14. Upgradability
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Source: Tesla

15. Experiences
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Source: Disney

16. Transformations
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Source: Nike

17. Outcomes
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18. Gamification
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Source: Opower

19. Collective Intimacy

20. Customer Intimacy
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21. Collective Intimacy
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Source: Netflix

22. Collective Intimacy
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23. Traditional Innovation 
Accelerated Innovation

24. Cloud-Mediated Innovation
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Challenge
Solutions
Solution

25. The Netflix Prize
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Source: Netflix

26. Innovation Networks
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Source: P&G

27. GE Flight Quest
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Source: GE

28. Thank You
Joe Weinman
@joeweinman
joeweinman@gmail.com