- OpenStack is the dominant open source platform for Infrastructure as a Service (IaaS) cloud computing. It has over 3000 developers from 180+ organizations contributing to the project, making it the fastest growing open source project in history. - The IaaS market is expected to reach $6 billion in size within 4 years, and OpenStack will power a huge portion of this market. Proprietary cloud platforms offer easy adoption but with vendor lock-in, while OpenStack provides less risk of lock-in but is harder to deploy. - Mirantis started as enthusiastic early adopters of OpenStack, organizing the first OpenStack Meetup. It has since grown to be a leading OpenStack consulting company and solutions provider, with over 60

1. OpenStack –
Future of OpenSource Cloud
Alex Freedland
afreedland@mirantis.com

2. When most people think of Cloud, they
imagine this…
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3. When tech professionals
think about Cloud,
they imagine this…
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4. When I think of a cloud I see this…
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5. Premise 1: cloud is BIG $$$
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6. Premise 2: cloud will be open
…why…?
…because cloud pioneers show that
open is the way! Enterprises will follow
in time.
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7. Who needs all this stuff?
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8. OpenStack won open cloud wars
OpenStack is the fastest growing open source project in
history… 180+ organizations, 3000+ developers
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9. Premise 3: OpenStack won open cloud wars
Average # of developers in an IRC channel as of 6/18
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10. Premise 3: OpenStack won open cloud wars
OpenStack is the #2 FOSS foundation
1. The Linux Foundation = $9.6M
2. Openstack = $6M
3. Mozilla Foundation = $1.9M
4. The Apache Foundation - $0.53M
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11. IaaS Market & OpenStack
Open code: Proprietary code:
Harder to deploy/adopt Easy to adopt
No vendor lockin Maximum vendor lockin
Support ecosystem, function of community size Limited support ecosystem

12. OpenStack Powered Servers
Largest Open Source Community
300
• Huge part of the Cloud will be powered
250 by OpenStack
200
150
100
50 • 6B IaaS market in 4 years
0
OpenNebula CloudStack Eucalyptus OpenStack
Average # of developers in an IRC channel
OpenStack-Powered Servers OS IaaS Market *
$7,000.00
2000000
1800000 $6,000.00
1600000
$5,000.00
1400000
1200000 $4,000.00
1000000
$3,000.00
800000
600000 $2,000.00
400000
$1,000.00
200000
0 $0.00
2012 2013 2014 2015 2016 2012 2013 2014 2015 2016
* Based on the data from IDC

13. Summary
• IaaS technology is disrupting a huge infrastructure
software market
• Open source cloud is not a “cheap alternative” to
proprietary, it is the dominant standard in IaaS
market
• OpenStack is the unchallenged leader in open source
IaaS
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14. Why is it a better investment
then “other stacks?”
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15. OpenStack was built for the community
OpenStack is the enabler for community
innovation….
• Started by a community
• Developed by a community
• Marketed by a community
• With the goal of enabling participants to add value
and build money
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16. Alternatives are for the founding vendor
Alternatives, are vendor driven projects:
• Started by a single vendor
• Developed by a single vendor
• Marketed by a single vendor
• With the goal to create
a veil of “no vendor
lock-in”
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17. How do you get the $$$?
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18. The Ecosystem
OPENSTACK CAMPS
System Integration Support Software Hardware
OPEN BUT HARD: PROPRIETARY BUT EASY:
• Harder to deploy/adopt • Easy to adopt
• Easier to sell • Harder to sell
• Low risk – Low reward • High risk – High reward
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19. Hardware Camp
PROS CONS
• Aligned with enterprise • Hard to penetrate the
buying patterns market
• Can sell through channel • Significant upfront R&D
• Leveraged business model investment
KEY PLAYERS
iPhone of OpenStack Best price-performance with The Incumbents
commodity components
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20. Software Camp
PROS CONS
• Can be less R&D then • Enterprises are used buying
appliance VMWare, not cloud
• Hardware vendors can be a • Still need to invest in brand;
channel VARs don’t create demand
• Leveraged business model • OpenStack is free, no?
KEY PLAYERS
OpenStack for OpenStack for the Swift for SaaS Easy to install OpenStack
massive scale / enterprise; Vendors for everyone
webscale VMWare killer
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21. Support Camp
PROS CONS
• Leveraged business model • Battle against incumbents
• Full use of OpenStack • Must have a brand
momentum
• Isn’t trivial to just sell
• Aligned with how enterprises support
buy open source
KEY PLAYERS
Support is what we do We own the cloud We own the We own mission
enterprise critical apps
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22. SI Camp
PROS CONS
• Start monetizing with minimal • Business scales linearly
investment
• Will commoditize long term
• Learn while making money
• Full use of OpenStack
momentum
KEY PLAYERS
#1 SI in the OpenStack Small but smart; The Incumbents
Ecosystem we know HA
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23. “It’s Complimentary” camp
OpenStack as an enabler for selling core product / service
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24. The Mirantis OpenStack Story
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25. The Mirantis Way
The day OpenStack was announced, we decided to
research it further and build a private cloud for our
internal IT
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26. The Mirantis Way
Lauren said, I should do a
MeetUp in the Bay Area
We liked the technology…
so I called Mark Collier
and asked how can we get
involved?
Mark Collier said “I don’t know
you so talk to Lauren Sell.”
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27. The Mirantis Way
We figured the MeetUp would look
like this… and reserved a small
room.
But it ended up looking like this
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28. The Mirantis Way
After the MeetUp the word got out that we know
OpenStack… and people started calling us…
Randy Bias from
CloudScaling called
and said he could Ray O’Brien from
use a partner… NASA called and said
Some people from Nexenta that
all his staff left to open
you don’t know called and said
OpenStack Startups
they are interested in OpenStack
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29. New Website
Old Website
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30. Mirantis Today
• Founding sponsor and Board
Member of the OpenStack
foundation
• Largest OpenStack services
and tools company in the world
• 60 OpenStack consultants
• Two dozen OpenStack customers
• Growing at 100% a year
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31. Thank You!
Alex Freedland
afreedland@mirantis.com
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