The Software Defined Economy - Jonathan Bryce, Exec. Dir., OpenStack Foundation - OpenStackSV 2014
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The document discusses how the economy is becoming "software defined" as technology decisions are moving to the edges of businesses. It contrasts the old model where IT departments controlled technology with the new model where individuals want more choice and control over the technologies they use. It argues that virtualization was driven by IT departments while cloud computing is being driven by individual workers and businesses seeking more flexibility and control over their IT environments.
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The Software Defined Economy - Jonathan Bryce, Exec. Dir., OpenStack Foundation - OpenStackSV 2014
- 1. Software Defined Economy Jonathan Bryce Executive Director, OpenStack Foundation @jbryce
- 2. 2 startu p everyone competes with a
- 3. 3 startu p banks
- 4. 4 banks
- 5. 5 big media
- 6. automotive 6
- 7. 7
- 8. 8 software defined economy
- 9. BUZZWORD BINGO IaaS Social SDN Consumerizatio n NFV Mobile Shadow IT DevOps SDS Big Data SaaS DBaaS CI/CD PaaS Agile SDDC
- 11. 11 software defined economy
- 12. 12 choice
- 13. 13 Old Model: Passive Consumption • We bought what our vendors sold us and upgraded when they told us to upgrade • We used what our IT department gave us • Multi-year product cycles? Yeah, I’m cool with that New Model: I WANT WHAT I WANT! • Mix and match every technology in one datacenter • Release early and often— actually…what’s a release? I deploy to production • If IT won’t give you what you want, you’ll find a way to get it
- 14. 14 choice
- 15. The Central Planning Committee Is Dead
- 16. 16 Technology decisions are moving out, to the edges of the business
- 17. http://online.wsj.com/articles/lego-becomes-worlds-largest-toy-maker-on-movie-success-1409820074
- 18. 18 Virtualization was driven by IT Cloud is being driven from the edges of the business
- 20. 20 Glen Ferguson Wells Fargo
- 21. 21 Chris Launey The Walt Disney Company
- 22. 22 What do these items have in common? Lie Detector Roulette Wheel Pool Table Hot Air Balloon Washing Machine Geiger Counter Shark Repellent Battery Charger Nitroglycerine Jet Pack Fuel
- 24. 24 Car Cloud Turns Big Data Into Smart Insights Top 10 Auto Manufacturer http://openstack.org/enterprise
- 25. 25 OpenStack Summit Paris – November 3 BMW CERN Comcast eBay Adobe BBVA Bloomberg Orange Time Warner Cable Symantec NTT Docomo Tapjoy
- 26. 26 choice
- 27. Thank you Jonathan Bryce Executive Director, OpenStack Foundation @jbryce
Editor's Notes
- everyone competes with a startup
- finance -- banks, paypal, stripe, square
- media -- disney, zynga, candy crush, youtube, netflix
- automotive -- tesla
- space -- air force and spacex retail, travel (expedia shout out), everything
- software defined economy
- Enough to make you feel like Paul "Bear" Vasquez when he saw that double rainbow
- When we talk about software defined whatever, we’re really talking about the ability to change easily, to move quickly, to not be carving things in stone for decades
- software defined economy
- No one is passively taking what they are offered anymore Fortune 10 story, Foundation story
- No one is passively taking what they are offered The business doesn’t accept force-fed technology anymore
- Software development is moving out to the edges the organization The most successful companies are finding how to build the frameworks and platforms that let their businesses create the environment they want
- Legos are a framework for creating your own environment
- The cloud revolution has given everyone in the business the ability to make technology decisions “Nothing kills innovation like having to submit a ticket”
- Glen talked about how for him, OpenStack was the line between the his users in the business and his ability to make the choices he wanted based of vendor relationships, cost, capabilities, security requirements. Because OpenStack supports such a broad set of technologies it provides choice on both sides of the line
- Gilligan’s island Think like a product company. Your audience is no longer a captive audience, you have to be appealing to them
- What do all of these things have in common?
- Gilligan’s Island!
- Old appliance couldn’t complete the task. OpenStack environment did the job in 40 minutes for 1/10 the cost
- 5x the capacity for the same cost Launched with a team of 4 ahead of schedule in geo-redundant data centers Mixing and matching public and private clouds, including with AWS.
- Choice gives you the opportunity to impact your business better than ever before, but only if you provide something better that they will choose