2. Clothing styles and subculture groups
Fashion as a means of expression
The connection between the fashion and
ideology
The way the two affect and change one
another
3. Punk – the early days
anti-establishment
oriented movement
the ideology shared by
early punk bands was
anti-materialistic and
anti-consumerist
4. Clothing as a statement
A way to shock
Showing resentment
towards the society
and its norms
5. against everything mainstream, including the other
music genres, such as rock or disco
punk fashion – a way of making a statement
meant to express the anti-consumerist and non-
conformist views
7. DIY ethic
Recording, producing,
distributing albums
Creating and publishing zines
Making DIY clothing
8. Spread and popularity
The number of bands
grows
Some of them become
popular, selling
millions of albums
The whole movement
gains on popularity
9. Commercialization
The punk subculture's distinctive (and initially
shocking) style of clothing was adopted by
mass-market fashion companies once the
subculture became a media interest.
Many designers and brands saw that as an
opportunity for market expansion, and
started commercializing the punk fashion
11. Initially hand-made clothing became mass
produced and sold at specialty clothing stores
12. Some brands such as Dr. Martens made
famous by subculture groups
Their merchandise is sold worldwide
The prices usually no less than “mainstream”
13. Everything can be
bought
Clothing supposed to
look “old” and used
From ripped T-shirts
and pants, to belts and
jackets with spikes
Even the “hair”
17. The style becomes more important
It separates from the music and ideology
which spawned it
By spreading itself, the punk fashion helped
spread certain phenomena the movement
was initially against
It made popular some brands and created a
number of new ones
18. As the punk scene
slid into the
mainstream, it lost
much of its
expressive potential
It lost “the right of
speech”
Becoming just
another style
19. Conclusion:
Fashion has a great expressive potential
Attitude and philosophy can influence
fashion and clothing styles
Fashion changes, but it can also change other
things