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Seniors
For Advertisers, Older People
Are the New Youth
Stereotypes
Perfect grandparent
Golden ager
John Wayne conservative
Mildly impaired
 Activist
 Small–town neighbour
 Despondent
 Vulnerable
 Severely impaired
 Shrew/curmudgeon
 Recluse
 Self–centred
 Elitist
Humor
Serbian style
research project 2012 ana navratil
research project 2012 ana navratil
research project 2012 ana navratil
research project 2012 ana navratil
research project 2012 ana navratil
research project 2012 ana navratil

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research project 2012 ana navratil