Hot topic presentation on Facebook Connect. We presented to Sanders\Wingo during a scheduled class visit, but my team and I were asked back to present to a larger agency audience.

3. Remember this?

16. So why do you care?

18. Improved User Experience

19. Improved User Experience
Increased User Registration

20. Improved User Experience
Increased User Registration
Increased Site Traffic

21. Improved User Experience
Increased User Registration
Increased Site Traffic
Increased Engagement

22. Improved User Experience
Increased User Registration
Increased Site Traffic
Increased Engagement
Increased Revenue

23. Improved User Experience
Increased User Registration
Increased Site Traffic
Increased Engagement
Increased Revenue
Innovation

24. Improved User Experience
Increased User Registration
Increased Site Traffic
Increased Engagement
Increased Revenue
Innovation
Make An Impression Without Paying

25. IMPROVED
USER EXPERIENCE
• No new site registration required
• Easy to share activities with friends and family
•A more relevant and targeted experience
• Companies can offer better promotions to influencers

26. INCREASED
USER REGISTRATION

27. INCREASED
USER REGISTRATION
“It took us 8 years to reach 1.5 million registered
users in the era of email. It took us only 5
months to acquire the same number of users
on Facebook…all via Facebook Connect.”
- CEO of JibJab

28. INCREASED SITE
TRAFFIC
For each story published in Facebook,
companies see roughly 3 clicks back to the site.
Nearly half the stories in the news stream get
clicked on – each one may result in 3 new visits
to their site.

29. INCREASED
ENGAGEMENT

30. INCREASED
ENGAGEMENT
• More than 2 billion posts
are liked and commented
on per day
• People interact with more
than 900 million objects
(pages, groups, events and
community pages)

31. INCREASED
ENGAGEMENT
• More than 2 billion posts
are liked and commented
on per day
• People interact with more
than 900 million objects
(pages, groups, events and
community pages)

32. INCREASED
ENGAGEMENT
• More than 2 billion posts
are liked and commented
on per day 43,000 new users have
connected using FBC.
• People interact with more Those users have voted
than 900 million objects 150,000 times on restaurants ,
(pages, groups, events and left 22,000 reviews and
community pages) uploaded 13,000 photos.

33. INCREASED
REVENUE
According to a report from the Wall St. Journal, Jay
Allen, Teavana’s vice president of e-commerce,
says the measure of how many shoppers make
purchases, for people who use the application, is
20% higher than the rate for others.

34. INNOVATION

35. MAKE AN IMPRESSION
WITHOUT PAYING
Facebook Connect accomplishes the
same goals as an advertising buy,
minus the intrusion.

37. If using you is
wrong baby, I don’t
wanna be right...

38. POTENTIAL
DRAWBACKS

39. POTENTIAL
DRAWBACKS
• Vendor lock-in
• Company access to a large amount of user data
is a privacy concern to some
• Companies requesting more information than necessary
• Website actions automatically inserted back into Facebook live
feed

40. The “I don’t want people to know where I
“Nopes” am or what I’m doing at all times. I’m
just not interested in it.”
The “I don’t even think twice about it.”
“Whatevers”
The “It’s easier to just login with information
“Shortcuts” I’ve already given up. I’m all for it.”

41. Best Practices
• Location and visibility
• Respect privacy
• Make sure your customers know
• Provide true value
what information they’re giving
out
• Find your own application
• Don’t take more information
• Increase engagement by
than you need
showcasing friends who have
visited the site
• Make it easy to disconnect