MIT Enterprise Forum of Cambridge Connected Things 2017 panel "Connected Retail: Running the Store with IoT"

1. #ConnectedThings2017
Connected Retail:
Running the Store With IoT

2. #ConnectedThings2017
SILVER SPONSOR

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BRONZE SPONSORS

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Connected Retail: Running the Store with IoT
Jumbi Edulbehram
Regional President,
Americas
Oncam
Kaynam Hedayat
VP Product Mgmt.
& Marketing
Digital Lumens
Sanjay Manandhar
Founder& President
Aerva
Bill McBeath
Chief Research Officer
ChainLink Research
MODERATOR
Michelle Moulin
CEO
iZipline, LLC

5. #ConnectedThings2017
Bill McBeath
Chief Research Officer
ChainLink Research

6. © ChainLink Research 2017; All Rights Reserved Slide 6
Source: U.S. Dept. of Comm
Online Sales as a Percent of Total US Retail Sales for 2006-2015
$7.2B 5.3%

7. © ChainLink Research 2017; All Rights Reserved Slide 7
Showro
om
Fulfillme
nt
Center
Store
Intellige
Experie
nce
Reinventing the Store
Expert
ise

8. © ChainLink Research 2017; All Rights Reserved Slide 8
The Instrumented Store
Video
(Security/LP)
POS
(Financ
e and
Invento
ry)
Barcode
(Inventory
Management)
RFID
(Inventory
Management)
EAS
(Security/LP)
BLE
(Marketing)
Kiosk
(Marketing)
Traffic Counter
(Store Operations)
Wi-Fi
(Store Ops,
Marketing)
Mobile/
Cellular
(Marketi
ng,
Store
Ops)
Sensors

9. © ChainLink Research 2017; All Rights Reserved Slide 9
Siloed Store  Integrated Store
Video
(Security/LP)
POS
(Financ
e and
Invento
ry)
Barcode
(Inventory
Management)
RFID
(Inventory
Management)
EAS
(Security/LP)
BLE
(Marketing)
Kiosk
(Marketing)
Traffic Counter
(Store Operations)
Wi-Fi
(Store Ops,
Marketing)
Mobile/
Cellular
(Marketi
ng,
Store
Ops)
Sensors

10. © ChainLink Research 2017; All Rights Reserved Slide 10
IoT in Retail Examples
• Checkout-less shopping (Amazon Go)
• Showroom business model (b8ta)
• Smart dressing rooms (various pilots)
• Promotion and display management (Macy’s,
Meijer)
• Omni-channel (DOM, store fulfillment,
returns)
• Real-time inventory, alerts, overhead RFID
(pilots)
• Store layout and planogram optimization
(future)

11. #ConnectedThings2017
Sanjay Manandhar
Founder& President
Aerva

12. March 2017
MIT Connected Things
Sanjay Manandhar, Founder/CEO
Aerva, Inc.
manandhar@alum.mit.edu

13. 13
High Scale Retail Network
• 2500 cooler door
displays
• Retail IoT with multiple
sensors (temp, door
open/close, product,
proximity) & video-in
• Interactivity Between
Brand & Consumer
• Dynamic Pricing
• Demonstrated sales
uplift

14. 14

15. Founded 2005, by MIT-alum in Cambridge, MA
Modern cloud-based architecture designed to
manage any digital endpoint anywhere
World-class Customers
 Outdoor billboards: Outfront Media
 Retail Networks: Anheuser-Busch
 Social Media/Mobile: Beats-by-Dre
 Employee Communications: US Navy
Customer-funded, high margin, high-growth
Exit to Watchfire in July 2015
About Aerva
15
Beats By Dre Times Square Takeover

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Kaynam Hedayat
VP Product Mgmt.
& Marketing
Digital Lumens

17. Fast Tracking the Path to IoT
with Intelligence Overhead

18. © Digital Lumens 2017
IoT Value Proposition…at what cost?
18
• Gain insight and optimize
operational performance
• But at what cost?
• Lighting projects subsidize
IoT deployments with
energy savings

19. © Digital Lumens 2017
Applications in Retail
19
Sense: Environmental Monitoring
•Automated monitoring of temperature,
relative humidity, and other
environmental parameters
Area: Space Utilization
•How is your store really being used?
Amp: Energy Management
•Automated monitoring and control of
any electrical load for energy
optimization, preventive maintenance,
and visibility into utilization
Secure: Security
•Monitor virtual zones for unauthorized
occupancy

20. © Digital Lumens 2017
Applications in Retail
20
Track: Asset Tracking
•Locate and track valuable assets
•Tie to location services and targeted
marketing campaigns
Locate: Location Services
•Location and way finding for customers and
employees

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Jumbi Edulbehram
Regional President,
Americas
Oncam

22. • Oncam's 360-degree technology
enables the coverage of large
areas with a single camera
• Fisheye cameras are discreet and
unobtrusive
• Multiple users can simultaneously
look at different parts of the
image
• Users can move around in the
image in live and retrospective
modes
360 cameras can cover large areas
22

23. How does it work?
Warped fisheye
view
Dewarped fisheye
view
Nothing is lost as all of the scene in the
warped fisheye is being recorded all of
the time, but the user can choose to view
any area(s) of interest as dewarped views

24. From video to data
I
n
O
u
t
Counti
ng
Heat
mapping
Tracking
Queuing

25. Mobility important for instant access to data
and alerts
25

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Questions?
Jumbi Edulbehram
Regional President,
Americas
Oncam
Kaynam Hedayat
VP Product Mgmt.
& Marketing
Digital Lumens
Sanjay Manandhar
Founder& President
Aerva
Bill McBeath
Chief Research Officer
ChainLink Research
MODERATOR
Michelle Moulin
CEO
iZipline, LLC