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Alon carmeli tips for companies considering the brazilian market

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The Brazilian Market – A Carnival of Opportunities

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Alon carmeli tips for companies considering the brazilian market

  1. 1. Brazil June 23rd, 2010 1
  2. 2. Daily visits to www.babylon.com # 3 in terms of traffic # 1 in terms of growth 2
  3. 3. Traffic distribution to www.babylon.com 3
  4. 4. Brazil Daily traffic to www.babylon.com Brazil is not only RJ and SP 4
  5. 5. Brazilian traffic distribution 5
  6. 6. Website localization 6
  7. 7. Website localization (Cont.) 7
  8. 8. Website localization (Cont.) 8
  9. 9. Product localization 9
  10. 10. Products localization (Cont.) 10
  11. 11. Shopping experience localization • Payments • Boleto • Taxes 11
  12. 12. Monthly Online sales in Brazil 12
  13. 13. Daily advertisement revenues from Brazil 13
  14. 14. Daily advertisement RPM - Brazil 14
  15. 15. $ R / $ US 15
  16. 16. Daily advertisement RPM - WW 16
  17. 17. SW sales to Brazilian corporate (Millions $) 17
  18. 18. Brazil portion in SW sales to corporate 18
  19. 19. Online User Value • X 1/10 of USA • = Portugal / Greece • X 10 of Russia 19
  20. 20. Summary • Strong economy • Rapid growing internet market • Localization • Payments • Currency & Taxes • People 20
  21. 21. Thank you Dank u " , " 1101666 , – - alon@babylon.com www.babylon.com 21

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