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On Line Commerce, the Digital
Wallet and Beyond …

Jan, 2013
Payments 101




      100$     95$
Payments 101 - KYC




                     BANK
The Shopping Stages

  Intent      Discovery   Shopping        Buying    Payment     Post-Sale



                                                     Core
                Cloud-Enhanced                      Payment
                Capabilities                       Functions
                                                      (SAFE,
                                                     SECURE,
                                                    RELIABLE)




        Demand             Loyalty Card
                                                                  Mobile
       Generation
Traditional Boundaries are Blurring




      Online                  Offline
      world                   world
                   Mobile
The Infrastructure is so Fragmented
Almost Impossible To Make Any Change In The
Existing Payment Infrastructure

                                              Handset
                                             manufacturer




                  Retailer                                                Handset OS
                                               Issuers




                             merchants                            Acquirers
                                             MC      VI

                                               Other
          Financial
                                                                               NFC reader
          institution
                                   Payment
                                                            PSP
                                     GW




                                 MNO                         POS OS
The Cloud will Connect Merchants Everywhere
Reaching New Segments
Mobile POS (mPOS)
The Future Acquiring opportunity




Fixed POS                          Low Cost
                                    mPOS
Merchants of all Sizes Struggling to Keep Up



Multi-                                      Demand
channel            Large merchants
                                          Generation




                  Small and medium size
Global                 businesses            Pace of
competition                               innovation

                     Sole proprietors
The New Consumer is Always Connected
The Cloud is Already Used to Store Some of
Our Most Sensitive Information
The Financial Cloud
The Battle for Trust and Identity

          Social Identity   Commerce Identity




                              Mobile Identity
What Will Replace my Leather Wallet ?
The Digital Wallet
How Will the POS Recognize the Digital Wallet?




                        • payment will not survive as a stand-
                          alone app. It has to be part of a larger
                          experience
                        • It's not just about payments, it's the
                          whole experience.
The Digital Wallet
User Experience is One of the (Only) key
Success Factors
Thank You
Questions?
ozehavi@paypal.com

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