Oh No! Yet another Facebook trends presentation

Oh
no!
YET Another
Facebook
trends
PRESENTATION

I wish
I was here
as a
social
media
ninja…

Or as a
digital
media
evangelist

But I’m here only
as a curious strategist
trying to make sense of
Facebook
that is constantly changing
just like you
Who aM i?
Michael Paredrakos
@mpared
Managing Director

The most popular
topic every
new year about
social media is
Facebook
and how
big
it is going to be.
some of the trends
that you
are going to hear
are common sense
for someone working daily
with this platform
but let’s put them down
for everybody

Carousel-ads  
or multi-product ads
are on the rise
According to Facebook “carousel ads” have grown +55% from quarter to
quarter during 2015 and this is expected to continue during 2016
This is because carousel-ads tend to perform better
You can promote 5 products instead of one static banner
They are more interactive because of the layout
You can get more clicks from one single ad.
The costs of promoting carousel ads are lower than classic ads.

Dynamic Product Ads
will also get
substantial support
from Facebook in 2016
Facebook dynamic product adverts help you promote relevant products 
to shoppers browsing your product catalogue on your website or mobile app.
Dynamic ads unlike static ads provide you with increased relevance.
Since they show only the products that your potential customers were already looking

Until recently, content, app, and
web development strategy has
focused primarily on the needs of
the desktop user with mobile being
an afterthought. In 2015, we saw
noticeable shift in this line of
thinking
This shift was largely due in part to
the sharp increase in the number
of mobile users and this will only
increase in 2016 making it a near
impossibility for marketing
strategists to avoid focusing on
mobile , especially touchscreen.
Expect more and more brands
designing specific tailor-made
branded experiences natively
within the app
Facebook Will Become
Nearly Entirely
Mobile
Mobile traffic vs. desktop traffic coming from Facebook is increasing
and 2016 might be the year that Facebook Will Become Nearly Entirely Mobile
Mobile Ads Generated 80% of Company's $5.6 Billion Ad Revenue in Q4 2015

Buy buttons will
take over
It’s been over a year since Facebook started testing its buy button in
ads on the newsfeed, and it appears that the company is now ready to
to take the service to its next logical progression with dedicated shops
on Pages where users can browse for and purchase items, without
ever leaving the app.

The rest
of the world
might finally see
Facebook’s new  
virtual assistant
for Messenger M!
Unlike Apple’s Siri or Google Now, you’ll primarily interact with M through
text (although you can send M a voice recording).
The assistant is powered by artiﬁcial intelligence.
M is currently only rolling out to a small group of users but, in theory, you may
soon be able to use Messenger to do things like book a restaurant
reservation or arrange travel. Perhaps the most immediately relevant
feature is shopping, which M will enable.

Some experts say that
advertising through Messenger
will finally take off
Currently only available in the US. Businesses on Messenger allows brands to improve their customer service offering by having
personal, real time conversations. Shipping status, order conﬁrmations, reply to questions can be delivered to the consumer easily.
Expect this slowly to roll to the rest of the wold with companies investing in dedicated Facebook customer services in house

Facebook will finally move
beyond the like button
Brands are still counting on how many likes their posts have.
But users will now be able to use a variety of engagement responses /reactions for posts
These include a range of emotional responses from angry to love.
How this impacts your brand? You audience will tell you exactly how your content makes them feel.
You will be able see what works and what doesn’t a bit faster.

Users can follow the action as it takes place, and interact with it through likes, comments, and sharing plays.
Facebook is providing a true second-screen experience for sports fans. Expect brands especially those that are sport sponsor related
to dominate the conversations here. At the moment, it is only available on iOS and in US but soon expect this to roll into the rest of the world
Sports and social media mix perfectly.
Since Facebook sees itself as the “world’s largest stadium”, it is doing its best to encourage the
conversation among its 650 million sports fans in its platform.
Say hello
to Facebook
Sports Stadium.

Facebook has already submitted a patent which reveals that it has plans to integrate ride-sharing features on the platform
More speciﬁcally, it is planning on embedding an “Uber-like option” on every Event Page.
The aim of this move, is to facilitate transportations to and from events and to allow users to share the commuting costs between each other.
But this also means that brands potentially will be able to host their own branded transport for their events,
Making it even easier for consumer to join their events
We might also see
Facebook launching
its Own ‘Uber’ Service

Video
will be
even
more
huge
As Mark Zuckerberg said: Over the next few years video is going to  
be the most engaging content online, and by continuing to innovate here
we have a chance to build the best place to watch and share video

According to Facebook,
by the end of 2015
there were
eight billion
average daily video views
or 100% growth
in a seven-month time period
Some Facebook video trends include the following:

More Educational/Informational Shorts
These fast-paced, short-form instructional videos have been made popular by media giants BuzzFeed
,Tastemade, and Food Network. Even smaller creators have jumped in on the game with exercise videos, crafts, makeup tutorials etc
Known for audience retention, these videos are fun and highly shareable because viewers can watch the entire video quickly,
exactly what the Facebook audience wants!
Expect more and more branded instructional videos to appear in your feeds in 2016

Even more
branded Gifs
As you already know they generate a ton of views. Gifs are easy to share, not so expensive and easy to produce,
Expect that brands will utilise them even more in 2016.

Work safe videos will
explode
Worksafe videos use text to tell the story without having to turn the volume on.
These are not captions. Captions show us what the speakers are saying.
Worksafe videos use titles to help tell the general story.

Facebook wants advertisers to rethink their ad strategy:
It’s not TV ads . It’s TV ads with the sound turned off.
Facebook has recently announced a series of product
updates and research with the aim of getting advertisers to
think differently about how they create mobile video ads.
That includes a new caption tool.
According to Facebook research
as many as 40% of video ads don't communicate  
their message effectively unless they have the sound on.
Facebook is advising brands to focus in creating ad
videos that are designed for being played silently and
encourage users to watch beyond the ﬁrst three seconds.
We will also see the rise of ads
with the sound turned off

Facebook last August began letting a small
percentage of people in the U.S. stream live video
from their iPhones.
Later that month, they expanded this to all veriﬁed
pages. Jimmy Fallon and other inﬂuencers are
already using it
A couple weeks ago, Facebook announced that
the feature was rolling out to all U.S. iPhone
users and the rest of the wold will follow soon
There's no limit to how long you can stream, though
a good network connection is a must.
Expect more and more brands to take
advantage of this especially with their
sponsoring events ( sports, concerts etc)
Expect Facebook live
to go mainstream

Branded 360 videos
will shape your reality
To inspire more 360 video content creation, Facebook launched a microsite https://360video.fb.com/ dedicated to providing
ﬁlmmakers best practices.
We all saw that amazing Star Wars video , NASA already used it, now even Deadpool is using it to promote his ﬁlm.
Expect more brands soon to follow this in order to provide immersive virtual experiences to their fans as the
technology gets cheaper

Facebook
Profile videos
will finally take off everywhere
They are rolling out almost everywhere showing off the ability to play a moving picture and all of this is viewable across Facebook.
It’s only edit-able via the mobile app.
Expect brands to fully exploit this feature in 2016
You can create a video filter or template for individuals to use on their own profiles.
Or, make it easy for people to use a custom, branded profile picture that they can set for a certain amount of time.

We will also see The explosion
of Cinemagraphs
We all have seen them online. These are a still image (shot as a short video clip using a tripod), with only partial movement.
They look stunning, they are very sharable and expect that brands will fully exploit them this year

Some
Extra
things
to take
notice
This year

Brands will follow
the lead of publishers
like The New York Times and BuzzFeed in using Facebook as the most cost-effective content distribution channel.
They’ll spend less money on getting their content seen on Twitter and LinkedIn, and more on reaching a percentage of Facebook’s 1.55 billion users.
Also expect that the Facebook ads will cost you more this year
Kieran Dahl, Social Media Editor

User attention span
will continue to fall
Human attention span is at the all time lowest of 8 seconds.
FYI Gold ﬁsh is 9 seconds.
Create content which gets to the point quickly and engages.
If it is videos: engage in the ﬁrst few seconds,
If it’s images: drop the collages make them crisp and clean,
If it is text make it easy to consume..

Quality  
will eventually
beat Quantity
User Expectations
for Content Quality Will Soar
News-feeds are already chaotic.
Organic reach on Facebook is non-existent
Competition is growing with low barriers to entry.
So every serious brand focus must be on share-worthy content
Instead of creating a lot of content, focus on the kick-ass ones, which engage and deliver value to your users.
Usually they cost more but deliver better on organic results.

This year focus more on
true branded content,
not on ads
masquerading  
as content but  
genuine content
which is
useful, relevant
and adds value
to users’ lives

Try crazy
experiments
As brand you should always try Facebook’s new formats, new features, tools etc etc
Innovate innovate innovate as much as your budget allows it in terms of your content
Be more like OK GO . Push and even brake your visual content boundaries

despite these
Facebook
trends
as brands
you should
always, always,always
focus on:
How can you
inform,
educate,
and
entertain
your fans
How can you be
more
useful
and add
more
value
How can you
make their lives
easier
by producing
epic,
innovative
content
and ideas
How can you
give,
give, give
and
reward
them
first
before asking
anything

If
you are
still
awake
Thank you
for your
time
http://www.avakon.com/http://thecuriousbrain.com/

Oh No! Yet another Facebook trends presentation

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Oh No! Yet another Facebook trends presentation