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Mobile App Usage Overtook Online in 2011

U.S. mobile apps vs. web consumption, minutes per day

   WEB BROWSING           MOBILE APPS
                                                                                                    94
                                                                      81                            MINUTES


                           70 66                        74            MINUTES         72
  64                      MINUTES
                                        MINUTES
                                                       MINUTES                       MINUTES
  MINUTES


                43
                MINUTES




            1                       2                             3                             4

                           Sources: comScore, Alexa, Flurry Analytics; data includes Smartphones & Tablets, U.S. only
Mobile Apps Dominate Time Spent on Smartphones

Share of time spent on smartphones



                                        More than
        18.5%
        Browser
                                      80%
                                     of mobile minutes
                  81.5%              are spent in apps
                   Apps



                                               Source: comScore, March 2012
С




1
С




1
Source: Kantar
Source: Staples
When I’m introspective about the last few
years I think the biggest mistake that we
made, as a company, is betting too much on
HTML5 as opposed to native… because it just
wasn’t there. … We burned two years. That's
really painful.

    Mark Zuckerberg, CEO of Facebook
    Sept 2012
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Мобильная реальность. Этот новый дивный мир