Memorándum de Entendimiento (MoU) entre Codelco y SQM
Social Media For Government 3.23.09
1. Social Media 101
Social Media for Government
Advanced Learning Institute
March 23, 2009
Presented by
Maxine Teller
Principal
1
2. This morning’s agenda
• Introductions
• What is social media and why does it matter?
• Applying social media to government
• Demystifying the social media toolbox
• Information of the greatest use
March 23, 2009
12. Social media is, at its core, a cultural shift
Blogs
March 23, 2009
13. Digital Natives’ brains are wired differently.
93% use the Internet 97% game online, on consoles, on handhelds
75% text message
75% use social networks
28% have their own blogs
41% send pictures from their phones
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15. Catch-22:
social media and collaboration
use
social media
understand
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16. Catch-22:
social media and collaboration
use use
social media collaboration
understand understand
March 23, 2009
17. Catch-22:
social media and collaboration
use use
social media collaboration
understand understand
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18. Social Media Adoption Curve
collaboration
relationships
participation
broadcast
observation
education
social media experience
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19. Social Media Adoption Curve
collaboration
relationships
participation
broadcast
observation
1-way → 2-way
education
social media experience
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20. Social Media Adoption Curve
collaboration
relationships
participation
take value → add value
broadcast
observation
1-way → 2-way
education
social media experience
March 23, 2009
21. Collaboration Principle:
collaboration increases efficiency & effectiveness
Trust
trust creates a
virtuous cycle
Participate Share
Collaboration
people support
share that which
what they help
is most valuable
to create
Engage
reach people
where they are
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24. Share that which is most valuable
Broadcast Era
• Size = Power
• Information = Power
• Size + Information =
lots of power!
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25. Share that which is most valuable
Broadcast Era Collaboration Era
• Size ≠ Power
• Size = Power
• Information ≠ Power
• Information = Power
• Information SHARING =
• Size + Information = Power
lots of power!
• Information sharing
MULTIPLIES value
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27. Participate:
people support what they help to create
March 23, 2009
28. Collaboration Principle:
collaboration increases efficiency & effectiveness
Trust
trust creates a
virtuous cycle
Participate Share
Collaboration
people support
share that which
what they help
is most valuable
to create
Engage
reach people
where they are
March 23, 2009
30. … or a Presidential memorandum
BARACK OBAMA
MEMORANDUM FOR THE HEADS OF EXECUTIVE
DEPARTMENTS AND AGENCIES
SUBJECT: Transparency and Open Government
My Administration is committed to creating an
unprecedented level of openness in Government. We will
work together to ensure the public trust and establish a
system of transparency, public participation, and
collaboration. Openness will strengthen our democracy and
promote efficiency and effectiveness in Government.
Government should be transparent. Transparency promotes
accountability and provides information for citizens about
what their Government is doing. Information maintained by
the Federal Government is a national asset. My
Administration will take appropriate action, consistent with
law and policy, to disclose information rapidly in forms that
the public can readily find and use. Executive departments
and agencies should harness new technologies to put
March 23, 2009
information about their operations and decisions online and
31. Government agencies’ unique
challenges with using social media
Technology Policy Culture
• Access • Terms of service: • Explorative
indemnification &
• Security risks • Information
state jurisdiction sharing
• Bandwidth
• Advertising & • Size
• Legacy systems
endorsement • Agency silos
• 508 compliance
• Procurement: free • Top-down
tools, gratuitous
• Complex,
• Privacy hierarchical
• Persistent cookies organizational
• Surveys structures
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32. Social media enables solutions
for achieving our government’s objectives
Transparency Participation Collaboration
Employees &
Enterprise
Customers &
Citizens
Suppliers
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33. Social Media in Government:
8 Best Practices Based on Lessons Learned
1. Mission drives everything: clarity is crucial
March 23, 2009
34. Social Media in Government:
8 Best Practices Based on Lessons Learned
1. Mission drives everything: clarity is crucial
2. Let policy guide, but not paralyze you
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35. Social Media in Government:
8 Best Practices Based on Lessons Learned
1. Mission drives everything: clarity is crucial
2. Let policy guide, but not paralyze you
3. Know the environment
March 23, 2009
36. Social Media in Government:
8 Best Practices Based on Lessons Learned
1. Mission drives everything: clarity is crucial
2. Let policy guide, but not paralyze you
3. Know the environment
4. Consider a pilot as a proof-of-concept
March 23, 2009
37. Social Media in Government:
8 Best Practices Based on Lessons Learned
1. Mission drives everything: clarity is crucial
2. Let policy guide, but not paralyze you
3. Know the environment
4. Consider a pilot as a proof-of-concept
5. Secure support of senior leaders
March 23, 2009
38. Social Media in Government:
8 Best Practices Based on Lessons Learned
1. Mission drives everything: clarity is crucial
2. Let policy guide, but not paralyze you
3. Know the environment
4. Consider a pilot as a proof-of-concept
5. Secure support of senior leaders
6. Create internal cross-functional alignment
March 23, 2009
39. Social Media in Government:
8 Best Practices Based on Lessons Learned
1. Mission drives everything: clarity is crucial
2. Let policy guide, but not paralyze you
3. Know the environment
4. Consider a pilot as a proof-of-concept
5. Secure support of senior leaders
6. Create internal cross-functional alignment
7. Roll out, don’t launch
March 23, 2009
40. Social Media in Government:
8 Best Practices Based on Lessons Learned
1. Mission drives everything: clarity is crucial
2. Let policy guide, but not paralyze you
3. Know the environment
4. Consider a pilot as a proof-of-concept
5. Secure support of senior leaders
6. Create internal cross-functional alignment
7. Roll out, don’t launch
8. Keep listening & let what you hear inform your participation
March 23, 2009
41. Online social media &
government 2.0 resources
social network for government
http://www.govloop.com/
Government Web Content Managers’ Social Media Subcouncil
http://govsocmed.pbwiki.com/Services_Tools_Agencies
http://www.government20club.org/
http://www.socialmediaclub.org/
http://govcollab.wikispaces.com
Government 2.0 Best Practices Wiki http://government20bestpractices.pbwiki.com/
http://thecollaborationproject.org
March 23, 2009
42. Offline social media &
government 2.0 resources
Government 2.0 Camp unconference
March 27-28, 2009
Advanced Learning Institute’s Social
Media for Government Conference:
July 13-16, 2009
DoD & 1105’s Transparent & Open
Government Conference:
July 22-23, 2009
O’Reilly’s Government 2.0 Summit:
September 9-10, 2009
March 23, 2009
43. Contact
Maxine Teller
Principal
http://mixtmediastrategies.com
202-258-4605
maxine@mixtmediastrategies.com
Twitter: @mixtmedia