Keynote given at the bdigital IoT Forum, Barcelona, Dec 12 2013

1. We ain’t seen nothing yet.
Making sense of a massively connected world.

2. in this r
oom
Everybody knows Moore’s Law

3. 1.5 GFLOPS

4. 1.5 GFLOPS

6. om
ro
is
th
in
Some know of Koomey’s Law

10. Many know Metcalfe’s Law
“Netw
ork
Effec
ts,
reall
”
y

13. Known as the three laws that
drive the Internet of Things.

14. Moore gives us viability
Koomey gives us feasibility
Metcalfe gives us an incentive

22. But here’s another
three “laws”

23. You
migh
them
t kno
as OS
w
I mo
del
Steward Brand’s
“Shearing Layers”

26. Jevons’ Paradox
“technological progress that increases the
efficiency with which a resource is used
tends to increase (rather than decrease)
the rate of consumption of that resource.”

27. Jevons’ Paradox
“The cheaper it is to consume
» just one more «
the more we will use it.”

28. Shirky’s Law of
“Mundane Technology”

29. “Communications tools
don't get socially
interesting until they get
technologically boring.”
— Clay Shirky

30. “Communications tools
don't get socially
interesting until they get
technologically boring.”
— Clay Shirky
Anything,
really…

31. “The WWW project was started to allow high energy
physicists to share data, news, and documentation.”

32. In short, to create a better document access system.

34. The ‘Heretics Three Laws’
of the Internet of Things

35. Differential rate of Change
Increased resource consumption
Backgrounding of Technology

36. “We'd like to think of your
entire home as an accessory,
or better yet as a network of
accessories, and think of
Android as the operating
system for your home.”

37. ”Users could manage
their deployment.”

38. “Boil your kettle with
your smart phone,
anywhere in your
home.”

40. courtesy of
fuckyeahinternetfridge.tumblr.com

43. X10 Powerhouse for C64, 1986
Thanks to @clurr for finding this nugget.

44. My first job at Uni

45. “Sure. Let me tell you all
about electricity.”

46. “I have no idea
how much I use…”

47. About at the same time…

48. .0
2
b
e
W
er d
s
U
te
ra
e
n
t
e
n
G
te
n
o
C
r
e
P
m
su
ro

49. “Prosumer?”

50. Not exactly what the consultants meant…

51. “The Read-Write Web”
— Tim O’Reilly

52. “The Read-Write Grid”
— Tom Raftery

53. What happens if we think
electricity with web principles?

55. “But how do I find out how
much I use?”

60. We thought this is the
Golden Age…

61. “1 in 5 people don’t know what kWh
(kilowatt hour) stands for—some
thought it was a make of Japanese
car, a type of heavy goods vehicle or
even a boy band.”
— E.On UK survey

62. “Most consumers interact with their [energy]
provider an average of just nine minutes per
year. These interactions are generally neutral
or negative—typically pertaining to billing,
credit or supply issues.”
— Daniel Yates, OPower

64. It mustn’t be this way…

70. “I sort of regard the network as being like the next
generation of electricity: it will end up hitting all products
sooner or later. But
we won’t really think about
them as being
“networked products,” in the
way we don’t
think about things as
‘electrical
products.‘”
— Matt Webb, BERG

71. “Sculpting with Data”
— Boris Anthony

73. We need to rethink our
products from the ground up.

74. In short, to create a better document access system.

75. Other assorted issues

82. Questions?

83. Martin Spindler
!
Strategy Consultant
Internet of Things | Smart Energy
!
http://martinspindler.net
hello@martinspindler.net
twitter.com/mjays
!
Co-Founder & Managing Director
Internet of People Limited
!
http://internetofpeople.eu
twitter.com/internetofpeople

84. Martin Spindler
!
Strategy Consultant
Internet of Things | Smart Energy
!
http://martinspindler.net
hello@martinspindler.net
twitter.com/mjays
!
!
Co-Founder & Director
Internet of People Limited
http://internetofpeople.eu