A visual summary for the EventTechBrief.com article, "A Post Event Survey Tool that Actually Tells You How You're Doing." Read the full article and subscribe to the newsletter at EventTechBrief.com

1. A POST EVENT SURVEY TOOL THAT
actually
TELLS YOU HOW YOU'RE DOING
EventTechBrief.com

2. MEET MARK BREWSTER....
After spending quite a few years working in
the exhibition industry and then with a
leading research firm in the UK, Mark
Brewster took notice of a major need for
accurate post-event data. Even the biggest of
trade shows in the UK were not acquiring
valuable data through post-mortem surveys
distributed to respondents.

3. CEO of Explori
“I had a unique view of the research
landscape for tradeshows. I was able to
identify that there was a comparatively small
number of events that felt they could justify
and afford spending quite a few thousands
of pounds/dollars on agency research
services in order to have a very professional
level of post-research to understand the
performance of the event for visitors and
exhibitors and how to respond to the
feedback in order to improve the event
experience,."

4. Brewster found that many event organizers
faced low budgets for post-event research,
and this forced them to turn to poorly
designed surveys with lackluster questions.
The problem with these surveys was that
respondents were not participating or
engaging in the survey, leaving event and
tradeshow organizers with little information
on how to improve their shows.

5. In 2012, Brewster developed a
solution to this problem: a survey
software program that works for any
company—whether small or large
—through the purchasing of an
Explori license per event.

6. Run through the Cloud, Explori enables
licensed companies to tailor as many
surveys as they would like per licensed
event using a point-and-click system.
The program provides an assortment of survey
templates that have been professionally
designed. Additionally, sample questions are
available for use, but can be changed based on
the information provided by the user.

7. “Explori really critically delivers
very powerful benchmarking so
our customers have a massive
advantage over those without
benchmarking. They actually get
to connect to the real-time
performance standards for the
industry, which is a shared
collective intelligence that all of
our customers contribute to and
benefit from in such a way that
we don’t compromise our
customer’s confidentiality,”
TAB 1 TAB 2 TAB 3
CONFIDENTIAL

8. “When respondents see a well-designed
survey, it gives them the
confidence that results are going to
be used to make improvements."
- Sophie Brown,
Chief Marketing Officer
More reliable data comes from a
technical design that has a built-in
email system, which prompts
“extremely good deliverability rates.”
Explori offers training for their
clients, which allows them to
become more effective at sending
surveys by virtue of the best
practices the company encourages
them to use. Explori users tend to
find that more surveys are being
completed, allowing for better data.

9. “This is the only system in the world that
delivers benchmarking performance,” says
Brewster. Explori allows users to analyze
results and plan for the following year. Analysis
tools allow for comparing most recent results
with previous years surveyed in the Explori
system, sizing up event results against industry
standards, and keeping benchmark data at
your fingertips

10. “Being able to compare apples with apples is
what makes the data tell you a much richer
story.”

11. Explori is a full enterprise feedback system and costs $775 pounds per license and per cycle, which
for most users, means per year. Since its launch, over half a million surveys have been completed
using the Explori software.

12. This Presentation Brought to You By:
EventTechBrief.com
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