The attendee experience is everything and it's a large part of the decision making that event organizers should undertake for planning, programming and selecting technology. This PowerPoint offers a framework for building better events.
1. Event
Organizer
The Attendee Experience: Tips, Tricks, and
Technology to Keep Them Coming Back
By Michelle Bruno
2. Takeaways
• TSNN Survey Results
• Moving attendees into the community
• Quick review of Hierarchy of Attendee Needs
• 4 Ways to Impact “secondary” attendees
• 5 Ways to Enhance the Virtual Attendee
Experience
• 6 Ways to Accommodate International Attendees
• 7 Ways to Create a Continuum of Experience
16. Utility
BASICS NEEDED TO EXPERIENCE AND UNDERSTAND THE
EVENT: food and beverage, registration, signage,
charging stations, wi-fi, maps, transportation,
exhibitor directory, conference agenda, floor
Plans, ADA accommodations...
17. Justification
INFORMATION NEEDED TO CONFIRM THE ATTENDEE’S ROI
OF TIME AND RESOURCES: content consumption,
QR
codes, digital tote bags, session speakers,
programming, show features, content capture,
post-show content access...
18. Connection
HUMAN AND DIGITAL CONNECTION TO COMMUNICATE,
SHARE THE EXPERIENCE, LEARN FROM PEERS:
matchmaking, social media platforms,
receptions, games, flash mobs, golf
tournaments, collaboration exercises, place
settings...
19. Recognition
PARTICIPATION FOR SELF ESTEEM: Speaker’s
Corners, Twitter falls, Q &A, text
walls, leader boards, crowdsourcing idea
innovation booth...
29. Continuum of Experience
• Persistent Business Environment
• Post-Event Mobile Content
• Post-Event Video Distribution
• Year Round Social Networking
• Extra-Event Matchmaking
• Game Mechanics
• Tweet Chats