A visual summary of the EventTechBrief.com article, Indoor Navigation for Events Using the Earth's Magnetic Field. Read the full article at: http://bit.ly/1l9azYr. Or you can subscribe to the bi-monthly eNewsletter at: http://bit.ly/1ku7TZS

1. Indoor Navigation for Events using
The Earth's Magnetic Field
brought to you by EventTechBrief.com

2. But now there's
something new...
Location technologies have received
considerable attention from the event industry.
Beacons
BLE
NFC
RFID
Mobile
Geofencing

3. WHAT'S NEW?
INDOOR
ATLAS
The Finnish company, Indoor Atlas,
has developed a mobile application
that uses a building’s magnetic
“fingerprint”—the unique profile that
all buildings constructed with steel
have—to enable indoor positioning.

4. HOW IT WORKS
Indoor Atlas’ application
takes a floor plan image and
superimposes it on the
satellite image of a building.
A human then traces the
aisles of the floor plan on
foot while the software
records the magnetic
anomalies along the route
and uploads them to the
cloud.
The result is an intelligent
floor plan that illuminates
the paths of users. A blue
dot moves as they move.

5. NO HARDWARE REQUIRED
What sets Indoor Atlas’s technology
apart from other indoor location
systems is that it requires no interior
hardware—no sensors, beacons,
readers, nodes, hotspots or other
implements.
The data is delivered to the user in
about one second and accurate within
six feet. The app is FREE to
individuals and other app developers.
The business model requires that the
venue pay a monthly fee ($199 per
100,000 square feet of mapped
space).

6. APPS ARE REQUIRED
While Indoor Atlas can track the
location of devices on a floor plan
and deliversthatintelligence visually,
other apps (such as the event-mobile
guide, for example) are required to
identify actual individuals from
registration data. Plus, the software
requires consistent wireless
connectivity—LTE or WiFi—in order
to function.
Sorry
NO WIFI AVAILABLE
Please Connect
to Wifi or LTE
Searching for a connection...

7. THE SECRET INGREDIENT FOR OTHER APPS
Indoor Atlas technology is intended to augment other
applications and systems. Smartphone apps connected to
the Indoor Atlas cloud via an API (application
programming interface) can assume wayfinding capabilities
and integrate them with features of their own apps.
Beacon-enabled apps are one example. "IndoorAtlas
provides the blue dot, which enables wayfinding. Beacons
provide the micro geofence so you have a way for attendees
to find the booth and use beacons for content delivery."
Other EventApp
Name:
Title:
Company:
Location...
(Vilat Keomoungkhoun, chief evangelist at Indoor Atlas)

8. THE SECRET INGREDIENT FOR OTHER APPS
Convention centers can use Indoor
Atlas’ application to provide better
navigation for visitors, but they can
also create permanent magnetic
maps of their exhibit halls that can
be leveraged by event organizers
and event-mobile app developers.
Matchmaking apps that pair
exhibitors with attendees could get
a boost with magnetic maps.
“Say [an attendee] wanted to visit
six different exhibitors. An app
could place a pin on the map
indicating where the companies are
and take the user there. It’s just like
GPS in a car,”
(Vilat Keomoungkhoun)

9. THE SECRET INGREDIENT FOR OTHER APPS
The collection of applications that
gather attendee data—their
identities, interests, preferences, and
relationships—is converging with
the technologies that identify where
attendees are located within the
event space. When these data pools
are merged together, they deliver
amazing potential for building rich
user experiences and incomparable
business intelligence.

10. READ THE FULL ARTICLE AT:
http://bit.ly/1l9azYr
or Subscribe to the
EVENTTECHBRIEF.com
eNewsletter:
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