A visual summary of the article, "OLE Gets in the Zone with Beacon Mapping" from Event Tech Brief (Eventtechbrief.com). To learn more about new innovations in the event industry, subscribe to the Event Tech Brief newsletter (http://bit.ly/1ku7TZS).

1. OLE Gets in the Zone with
Beacon Mapping
EventTechBrief.com

2. On Location Engagements (OLE)
On Location Engagements (OLE) aims
to change the face of engagement at
trade shows and conferences by
providing a mapping tool that offers an
interactive experience for attendees
through beacon technology and points
of interest.

3. When a visitor enters a venue (or a
booth) with a Smartphone running the
patent-pending OLE technology, the app
(synchronized with the registration data)
recognizes his location and pulls down
customized content—audio, video, web
content or incentives—from the cloud.
“And then there wasa sub ti tle. . . ”
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4. Founder and developer, Iris Goldman has enhanced the OLE app
by adding the E-Zone Mapping feature, which enables the app to
function even more efficiently through mapping.
E-Zone Mapping visualizes and connects designated engagement
zones to create a customized tour within a venue.
E-ZONE MAPPING

5. What does this mean for the
events Industry?

6. Goldman highlights some key areas in which the new features
will change the way attendees interact with events—and
enable sponsors and event organizers to learn more about the
attendees.
Attendee
Behavior
Traffic
Patterns
Program
Success
Through beacon technology and points of interest served to
smartphones, event organizers will be able to identify where
attendees are going.
Higher areas of traffic can be identified through E-Zone Mapping,
enabling trade show and conference planners to determine
which areas are more popular with attendees.
By keeping track of where attendees go and how long they stay
in each place, organizers are able to determine what is “working”
for attendees and what is not.

7. E-Zone Mapping also enables specific content to
be delivered to individuals based on where they
are at a trade show or a conference.
“E-Zone Mapping allows
touring to become more
relevant. Users get to see
where they are going and
they can experience the
space physically before
they get there.”
“It gives you a sense of
how people are behaving
within a space, and what
their interests are.”
Iris Goldman, Founder (OLE)

8. To read the full article, visit:
http://bit.ly/1qw4awc
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newsletter:
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