A visual summary of the article, "Software That Keeps Your Meeting's Mojo Working Year Round" from Event Tech Brief (Eventtechbrief.com). To learn more about new innovations in the event industry, subscribe to the Event Tech Brief newsletter (http://www.eventtechbrief.com/page.cfm/Action=Form/FormID=1/t=m/goSection=3)

1. READ ON
Software that Keeps Your Meeting’s
Mojo Working Year Round
2 Mobile Event App Adoption is Suffering
3 Event App Developers Are Carving Out Niches
4 Are Interdependence & Mutual Support too Much to Ask?
EVENT BRIEF.COMTECH
1 Meet Zerista

2. Meet Zerista
EVENT BRIEF.COMTECH
The CEO of Zerista,Eric Olsen is on a
mission to improve the quality of
meetings through Meeting Hub—the
most recent iterationofthecompany’s
event software.
Eric Olsen, CEO
Zerista's Meeting Hub application
addresses the following pain points:
Making content from a meeting
available and accessible year round
Extending the usefulness of the event
mobile app beyond the trade show or
conference
Combining the features and
functionality of multiple event
software applications
Providing exhibitors and sponsors
with exposure before, during and
after the event
Increasing the value of face-to-face
events

3. Mobile Event App Adoption is Suffering
EVENT BRIEF.COMTECH
“What I was hearing was that event apps are
great, but that audience members aren’t that
keen on them, there was a feeling that there was
no purpose for the app once the event was
over."
“Something you can do to drive adoption is to
make the value proposition [of the event app]
really rich. Looking at a schedule [using a mobile
app] is OK, but not super compelling. When you
get into the reasons why people attend events,
mobile + web may be a better option.”

4. Event App Developers Are Carving Out Niches
EVENT BRIEF.COMTECH
Meeting Hub accomplishes that goal by hosting
content and multiple software programs (think
calendars, digital content storage, private social
network, newsfeed, appointment setting, banner
advertising, and lead retrieval) in one location on the
Internet that canbeaccessedfromanydevice(tablet,
smartphone, desktop computer), via a native mobile
app or web browser, enabling users to work in
whatever manner is most comfortable for them.
What makes Zerista’s app unique is its
expanded focus on content, collaboration,
and marketing.

5. Are Interdependence & Mutual Support too Much to Ask?
EVENT BRIEF.COMTECH
Part of Zerista’s mission is to create an event
ecosystem in which stakeholders and
contributors are all equally involved and
dependent on each other. This holistic
approach helps keeps members of an event
community engaged and interacting with one
another throughout the event lifecycle.

6. Are Interdependence & Mutual Support too Much to Ask?
EVENT BRIEF.COMTECH
“We plan to shine light on
what has been a dark place
in marketing, the value of
face-to-face events.”
- Eric Olsen, CEO of
Zerista

7. Read More or Subscribe to the
Event Brief eNewsletterTECH
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