This document provides guidance on using social media to market a Community Emergency Response Team (CERT) program. It recommends developing a content calendar that schedules posts around holidays, local events, training opportunities, and current events. Photos and videos are emphasized as ways to generate engagement from audiences. Live video best practices and different types of content for CERT programs are outlined. The document also provides tips for building content, using hashtags and other strategies to share information, developing media assets, and ensuring accessibility on social media platforms.

1. Social Media to Market
Your CERT Program

2. SOURCE: Qualman, E. (n.d.). Social Media Revolution 2015 #Socialnomics. Retrieved July 13, 2015.

3. Layer your
social platforms

4. Long Messages Targeted Audiences
Articles
Longer Status Updates

5. Rapid Info Targeted Audiences
Static Boards
Shorter Status Updates

6. Photos Video & Live Video

7. Content Calendar

8. Developing the Content Calendar
• Holidays
• Local days of significance
• National days/weeks/months
• National Days Calendar
• Events and Training
• Pop culture
• General media replies

9. Photos and
Video
generate
engagement

10. Anatomy of Good Live Video
1/3
Lower Third for
comments
2/3
Video
Subject of video in
upper two-thirds

11. CERT Content Types
• Training
• Volunteer stories
• Responses
• Behind the scenes
• Events
• Polls
• Q&A, Town hall or Ride (Tweet) Along

12. Building the content
• Publish Date
• Content Type/Theme
• Topic/Talking Points
• Target Audience
• Platform
• Media (Photos/Video)

13. Information
Sharing

14. Algorithms
• Audience
• Platform Preferences
• Hashtags
• Asking for Shares/RT
• Polls or Questions

15. Media

16. Developing Media for Content
• Photos
• Video
• Live Video
• Audio
• Designs
• GIFS

17. Accessibility

19. Learn More

20. Social Media Working Group
Department of Homeland Security, Science & Technology Directorate
Including Social Media in
Exercise Design

21. Mary Jo Flynn, MS, CEM
Emergency Operations Coordinator
Sacramento County OES
For more information visit
About.me/mflynn
View these slides
Slideshare.net/mjflynn001
Follow Me on Twitter
@MaryJoFly