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Kodak Case Presentation Managerial Accounting Mary Jane J. Mollenido SPCBA Graduate School
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Eastman Kodak  Company ,[object Object],[object Object]
History ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
1889 AD for The Kodak Camera http://www.historiccamera.com/cgi-bin/librarium/pm.cgi?action=display&login=1889kodakad
Evolution ,[object Object],[object Object]
Evolution ,[object Object],[object Object],[object Object]
Evolution ,[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
Management Strategy ,[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object]
[object Object],Environmental Concerns
Human Resource ,[object Object],[object Object]
Products & Services ,[object Object],[object Object]
Brand Logo Evolution
The Company’s key goals for 2010 are: ,[object Object],[object Object],[object Object],[object Object],[object Object]
Segments ,[object Object],[object Object]
Segments ,[object Object],[object Object]
Segments ,[object Object],[object Object]
Advertisements
Kodak’s Popularity  ,[object Object],[object Object],[object Object],[object Object]
Classic-camera.com
Kodak’s Popularity  (Filipino Culture) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Key Success Factors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Measures of Success Factors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Company Structure ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
 
Assessment on Planning System ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
Extent of Reliance on Financial Reporting and Control to achieve objectives ,[object Object],[object Object],[object Object]
Recommended Changes ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object]

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Kodak case presentation

Editor's Notes

  1. Supposed to be enjoying his vacation but instead spent 3 years developing the camera. Lower prices were introduced with the introduction of Brownie camera
  2. 1932 – suicide of George Eastman at age 77 with note saying “To my friends. My work is done. Why wait? G.E.”
  3. Here it showed that Kodak has become very independent producing goods and services that its camera & film processing will need
  4. Kodak also faced patent infringement cases filed by Polaroid
  5. Reinforced its stong presence in the Xray industry as the film supplier
  6. Competition with Fuki
  7. Purchase of Sterling Drug Co was viewed unfavorably by the company’s shareholders, which proved to be correct later on
  8. Environmental violation caused the company to suffer financial damages
  9. Environmental violation caused the company to suffer financial damages
  10. Environmental violation caused the company to suffer financial damages
  11. 3 segments CDG, FPEG & GCG, acceleration of digital revenue thur products offerings that are competitive in price and with ease of use like Kodak easy share, mobile phone industry investments with cameras
  12. In such a way that when you say Kodak, Filipinos immediately associate it with the camera or the film and it is a necessary part that pictures be taken on special occasions
  13. Last part can be a success factor because with a lot of Filipinos buying cellular phones with cameras they have the tendency to let images of this pictures in print thus a positive sales outlook for Kodak’s paper & printing business