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FUTURE OF CLOUD COMPUTING
2012




   mjskok.com   @mjskok
                #futurecloud
survey

Collaborators
2012 Future of Cloud Computing
respondents




                 785
          417

          2011   2012
WHO
Answered the call
talking to the top




                      other


                     LOB           CxO

                              IT
2012 Future of Cloud Computing
WHAT
 we learned



              1.  Software = Cloud
              2. SaaS rules. PaaS pops.
              3.  Time to plug in your hybrid.
              4.  The mission is critical.
              5.  IT is riding the wave.
              6.  We still have work to do.
              7.  Racing into the future.
              8.  Investment is rocking.
1.  Software = Cloud
Cloud is Changing Software
SaaS spending growth compared to all software:




                                                                 6x
Source: Gartner, Goldman Sachs Research – Cloud CIO Survey 03-Nov-2011
Cloud is Changing Software
More than 50% believe most categories will be disrupted.



                                                           50%
                        Big Data
                           CRM
                    Ecommerce
                          Social
           Business Intelligence
                          Mobile
              Office Productivity                                Series	
  1	
  
                            ERP                                  Column1	
  
                        App Dev
                                                                 Column2	
  
                     WCM/CMS
               Communications
             Human Resources
           Desktop virtualization
                  Points of Sale
             Operating Systems
     “The  indust,-  is  changing  but  hybrid  IT  landscapes  are  still  the  
       realit-.  SAP  has  nearly  200,000  customers,  and  they  are  
       embracing  cloud  like  never  before.  However,  building  a  profitable  
       cloud  business  requires  scale—with  17  million  users,  SAP's  cloud  
       business  has  the  largest  user  base  of  any  cloud  apps  provider.  SAP  
       is  responding  to  this  g,owing  market  with  serious  investKent  in  a  
       roadmap  of  innovative  and  user-­‐Miendly  cloud  applications  that  
       work  seamlessly  with  cur,ent  on-­‐premise  solutions  to  deliver  the  
       best  of  both  worlds.”  
55%
 of CIO’s to increase spending on SaaS in 2012

Source: JP Morgan CIO Survey March 2012
3         Big Cloud Drivers
                 Scalability

           Business Agility

                      Cost
                               57%




            Capex to Opex

                   Mobility

                Innovation

    Competitive Advantage

               Cloud API’s

        Customer Demand

     Open Source Projects
Internal mandate to move to
           Cloud
                     Other
3         Big Cloud Drivers
                 Scalability

           Business Agility

                      Cost
                               57%




            Capex to Opex

                   Mobility

                Innovation

    Competitive Advantage

               Cloud API’s

        Customer Demand

     Open Source Projects
Internal mandate to move to
           Cloud
                     Other
3         Big Cloud Drivers
                 Scalability

           Business Agility

                      Cost
                               57%




            Capex to Opex

                   Mobility

                Innovation

    Competitive Advantage

               Cloud API’s

        Customer Demand

     Open Source Projects
Internal mandate to move to
           Cloud
                     Other
3         Big Cloud Drivers
                 Scalability

           Business Agility

                      Cost
                               57%




            Capex to Opex

                   Mobility

                Innovation

    Competitive Advantage

               Cloud API’s

        Customer Demand

     Open Source Projects
Internal mandate to move to
           Cloud
                     Other
3         Big Cloud Drivers
                 Scalability

           Business Agility

                      Cost
                               57%




            Capex to Opex

                   Mobility

                Innovation

    Competitive Advantage

               Cloud API’s

        Customer Demand

     Open Source Projects
Internal mandate to move to
           Cloud
                     Other
2. SaaS rules.
      PaaS pops.
All ready?

                            14%
                          1-12 mo.


                  19%
                   No
                                                67%
                                                                         Plan on deploying
                                             Already Do
                                                                         SaaS Applications?




Source: Gartner, Goldman Sachs Research – Cloud CIO Survey 03-Nov-2011
82%
 using SaaS today
84          percent of net new software will be SaaS.



Source: Gartner, Goldman Sachs Research – Cloud CIO Survey 03-Nov-2011
75%
building software with PaaS by 2017




                                      83%
                                      From 2012
   “This  year’s  surPey  results  confirK  THINKst,ategies’  view  that  the  
      g,owing  success  of  SaaS  is  generating  g,eater  interest  in  PaaS  
      and  IaaS  alterSatives  among  organizations  of  all  sizes  across  
      nearly  ever-  indust,-.  These  organizations  are  finding  that  these  
      Cloud  alterSatives  can  be  deployed  across  public,  private  and  
      hybrid  platforKs  to  address  specific  challenges,  such  as  Big  
      Data,  that  produce  measurable  business  benefits  quickly  and  
      enable  IT  to  refocus  its  energies  to  beXer  supporY  the  st,ategic  
      objectives  of  the  overall  organization.”  
3. Time to plug in
             your hybrid.
100%
100%
 90%
 80%    37%    52%
 70%
 60%                 Hybrid Cloud
 50%
 40%                 Private Cloud
 30%
                     Public Cloud
 20%
 10%
  0%
  0%
       2012   2017
     “For  the  second  st,aight  year,  the  Futre  of  Cloud  Computing  
       surPey  has  confirKed  some  of  451  Group’s  recent  research.  It  
       appears  that  there  is  g,owing  familiarit-  and  t,st  of  public  cloud  
       accompanied  by  a  desire  to  move  beyond  one's  own  interSal  
       inMast,ctre,  cloud  or  not.  This  is  an  understandable  t,end  as  
       the  public  cloud  has  existed  for  some  time,  presented  enough  
       options  and  has  had  time  to  prog,ess  Mom  test  or  POC  
       deployKents  to  production  implementations,  which  is  reinforced  
       by  other  responses.  The  move  away  Mom  interSally-­‐hosted  to  
       public  and  hybrid  clouds  reflects  the  need  and  desire  to  integ,ate  
       with  other  technologies,  vendors  and  ecosystems.  This  year’s  
       surPey  proves  organizations  want  flexibilit-  along  with  scalabilit-.”  
private

          vs. public
Scale
   matters
Clouds will blow with the winds of change




       SaaS




       PaaS




        IaaS



                  Internal             Hybrid   Public
Clouds will blow with the winds of change




       SaaS




       PaaS




        IaaS



                  Internal             Hybrid   Public
Clouds will blow with the winds of change




       SaaS




       PaaS




        IaaS



                  Internal             Hybrid   Public
Clouds will blow with the winds of change




       SaaS




       PaaS




        IaaS



                  Internal             Hybrid   Public
Clouds will blow with the winds of change




       SaaS




       PaaS




        IaaS



                  Internal             Hybrid   Public
Clouds will blow with the winds of change




       SaaS




       PaaS




        IaaS



                  Internal             Hybrid   Public
4. The mission is critical.
3%
TOO RISKY
§  Data sovereignty
§  Patriot Act


  10% in 2011
12%
   NEEDS TO
MATURE
   §  Security
   §  Compliance



    26% in 2011
34%
EXPERIMENTIN
G Concept
§ 
§  Trial
§  Expand / Dispose


  40% in 2011
COMPLETE CONFIDENCE




   50%                13% in 2011
The mission ...
100%
100%

 90%

 80%               37%
 70%
        56%                  Complete Confidence
 60%

 50%                         Experimenting

 40%
                             Needs to Mature
 30%

 20%                         Too Risky
 10%

  0%
 0%
       Vendors   Customers
56%      37%
Vendor   User
56%      37%
Vendor   User
Incomplete Value
           Propositions
56%      Business benefits   37%
Vendor     Case studies      User
              Proof
               ROI
5. IT is riding the wave
Cloud makes IT
manageability LESS
complex




                     2 012


    2 011
Cloud lowers TCO




   5 7%
  2011             5 3%
                    2012
6. We have
work to do.
What’s inhibiting adoption?

                  Security

    Regulatory/Compliance

                   Lock-in

           Interoperability

                   Privacy

       Network bandwidth

                Reliability

               Complexity

                   Pricing

           Other specified

                 Expense

         Other unspecified
What’s inhibiting adoption?

                  Security

    Regulatory/Compliance

                   Lock-in

           Interoperability

                   Privacy

       Network bandwidth

                Reliability

               Complexity

                   Pricing

           Other specified

                 Expense

         Other unspecified
What’s inhibiting adoption?

                   Security    55%
    Regulatory/Compliance

                    Lock-in

            Interoperability

                    Privacy

       Network bandwidth

                 Reliability

               Complexity

                    Pricing

      Other, please specify

                  Expense

                     Other
What’s inhibiting adoption?

                   Security    55%
    Regulatory/Compliance

                    Lock-in

            Interoperability

                    Privacy

       Network bandwidth

                 Reliability

               Complexity

                    Pricing

      Other, please specify

                  Expense

                     Other
What’s inhibiting adoption?

                   Security    55%
    Regulatory/Compliance

                    Lock-in

            Interoperability

                    Privacy

       Network bandwidth

                 Reliability

               Complexity

                    Pricing

      Other, please specify

                  Expense

                     Other
What’s inhibiting adoption?




                 Lack of Transparency
                 Lack of Standards
                 Lack of Integration
                 Lack of Skills
What’s inhibiting adoption?

                  Security    55%
    Regulatory/Compliance

                   Lock-in

           Interoperability

                   Privacy

       Network bandwidth

                Reliability

               Complexity

                   Pricing

           Other specified

                 Expense

         Other unspecified
     “Improvements  in  operational  efficiency  and  business  agilit-  
       are  driving  dramatic  results  for  organizations  adopting  cloud  
       technologies.  The  benefits  of  PaaS  and  SaaS  platforKs  are  
       clear  and  measurable  for  organizations  seeking  to  exdand  
       their  IT  capacit-  by  taking  advantage  of  cloud-­‐based  serPice  
       platforKs.    We're  confident  that  open  approaches  to  the  
       cloud,  like  our  OpenSaaS  platforK  Drpal  Gardens,  will  
       eliminate  lock-­‐in  as  a  inhibitor  to  cloud  adoption  and  
       accelerate  innovation  in  this  market.”    
7. Racing into the future.
Before           After




         Cloud
Before            After




          Cloud
         Washed
Before            After




          Cloud
         Formed
Media & Entertainment




           Formations…
Media & Entertainment




                           Social,
                        Collaboration
Media & Entertainment




                             Social,
                          Collaboration




                           Mobile
                        (+ Location)
Media & Entertainment




                             Social,
                          Collaboration




                           Mobile
                        (+ Location)
  eCommerce
 (+ Payments)
Media & Entertainment




                             Social,
                          Collaboration




                           Mobile
                        (+ Location)
  eCommerce
 (+ Payments)
                                            Big Data
                                          (+ Analytics)
Media & Entertainment




                             Social,
                          Collaboration




                           Mobile
                        (+ Location)
  eCommerce
 (+ Payments)
                                            Big Data
                                          (+ Analytics)
     “GigaOM  Pro  surPeys  of  IT  decision  makers  confirK  the  tight  
       connection  betgeen  big  data  analyYics  and  cloud  
       computing,”  said  David  Card,  VP  of  research  for  GigaOM  
       Pro.  “And  we’re  also  seeing  scale,  agilit-  and  cost-­‐savings  as  
       market  drivers,  balanced  against  securit-  concerSs  and  a  
       dearYh  of  skilled  data  scientists.”    
predictions are tricky, especially when they involve the future
Before   After
Before              After




{	
  then	
  }	
      {	
  future	
  }	
  




   {	
  if	
  }	
     {	
  else	
  }	
  
Before   After


                            {breakout}	
  


Yes	
  




  No	
  
rain makers


Vendors




                                          Users




              Backup, Archiving, DR, BC
                   Collaboration
                      Analytics
                                           72	
  
“These  findings  reflect  activit-  we're  seeing  in  the  market  today.  
  More  and  more  companies  are  t,sting  business  critical  
  fnctions  to  the  cloud.  Mimecast  alone  provides  email  securit-  
  and  archiving  for  1.4  million  users  in  5,000  companies.”    
8. Investment is
rocking.




                   Japan’s Kodo Drummers
Venture Cloud Financing in 2010: $1.6 Billion




Source: Venture Source April, 2012
Venture Cloud Financing in 2011: $2.4 Billion




Source: Venture Source April, 2012
$Bn +
WHAT
 we learned



              1.  Software = Cloud
              2. SaaS rules. PaaS pops.
              3.  Time to plug in your hybrid.
              4.  The mission is critical.
              5.  IT is riding the wave.
              6.  We still have work to do.
              7.  Racing into the future.
              8.  Investment is rocking.
For	
  more	
  commentary	
  see:	
  
                                            	
  	
  
hAp://mjskok.com/resource/2012-­‐future-­‐cloud-­‐compuGng-­‐2nd-­‐annual-­‐survey-­‐results	
  
FUTURE OF CLOUD COMPUTING
2012




                                             ge.com/
                      hAp://w   ww.northbrid
                                    Gng	
  
                      cloud-­‐compu



   mjskok.com   @mjskok
                #futurecloud

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2012 Future of Cloud Computing

  • 1. FUTURE OF CLOUD COMPUTING 2012 mjskok.com @mjskok #futurecloud
  • 4. respondents 785 417 2011 2012
  • 6. talking to the top other LOB CxO IT
  • 8. WHAT we learned 1.  Software = Cloud 2. SaaS rules. PaaS pops. 3.  Time to plug in your hybrid. 4.  The mission is critical. 5.  IT is riding the wave. 6.  We still have work to do. 7.  Racing into the future. 8.  Investment is rocking.
  • 10. Cloud is Changing Software
  • 11. SaaS spending growth compared to all software: 6x Source: Gartner, Goldman Sachs Research – Cloud CIO Survey 03-Nov-2011
  • 12. Cloud is Changing Software More than 50% believe most categories will be disrupted. 50% Big Data CRM Ecommerce Social Business Intelligence Mobile Office Productivity Series  1   ERP Column1   App Dev Column2   WCM/CMS Communications Human Resources Desktop virtualization Points of Sale Operating Systems
  • 13.      “The  indust,-  is  changing  but  hybrid  IT  landscapes  are  still  the   realit-.  SAP  has  nearly  200,000  customers,  and  they  are   embracing  cloud  like  never  before.  However,  building  a  profitable   cloud  business  requires  scale—with  17  million  users,  SAP's  cloud   business  has  the  largest  user  base  of  any  cloud  apps  provider.  SAP   is  responding  to  this  g,owing  market  with  serious  investKent  in  a   roadmap  of  innovative  and  user-­‐Miendly  cloud  applications  that   work  seamlessly  with  cur,ent  on-­‐premise  solutions  to  deliver  the   best  of  both  worlds.”  
  • 14. 55% of CIO’s to increase spending on SaaS in 2012 Source: JP Morgan CIO Survey March 2012
  • 15. 3 Big Cloud Drivers Scalability Business Agility Cost 57% Capex to Opex Mobility Innovation Competitive Advantage Cloud API’s Customer Demand Open Source Projects Internal mandate to move to Cloud Other
  • 16. 3 Big Cloud Drivers Scalability Business Agility Cost 57% Capex to Opex Mobility Innovation Competitive Advantage Cloud API’s Customer Demand Open Source Projects Internal mandate to move to Cloud Other
  • 17. 3 Big Cloud Drivers Scalability Business Agility Cost 57% Capex to Opex Mobility Innovation Competitive Advantage Cloud API’s Customer Demand Open Source Projects Internal mandate to move to Cloud Other
  • 18. 3 Big Cloud Drivers Scalability Business Agility Cost 57% Capex to Opex Mobility Innovation Competitive Advantage Cloud API’s Customer Demand Open Source Projects Internal mandate to move to Cloud Other
  • 19. 3 Big Cloud Drivers Scalability Business Agility Cost 57% Capex to Opex Mobility Innovation Competitive Advantage Cloud API’s Customer Demand Open Source Projects Internal mandate to move to Cloud Other
  • 20. 2. SaaS rules. PaaS pops.
  • 21. All ready? 14% 1-12 mo. 19% No 67% Plan on deploying Already Do SaaS Applications? Source: Gartner, Goldman Sachs Research – Cloud CIO Survey 03-Nov-2011
  • 22. 82% using SaaS today
  • 23. 84 percent of net new software will be SaaS. Source: Gartner, Goldman Sachs Research – Cloud CIO Survey 03-Nov-2011
  • 24. 75% building software with PaaS by 2017 83% From 2012
  • 25.    “This  year’s  surPey  results  confirK  THINKst,ategies’  view  that  the   g,owing  success  of  SaaS  is  generating  g,eater  interest  in  PaaS   and  IaaS  alterSatives  among  organizations  of  all  sizes  across   nearly  ever-  indust,-.  These  organizations  are  finding  that  these   Cloud  alterSatives  can  be  deployed  across  public,  private  and   hybrid  platforKs  to  address  specific  challenges,  such  as  Big   Data,  that  produce  measurable  business  benefits  quickly  and   enable  IT  to  refocus  its  energies  to  beXer  supporY  the  st,ategic   objectives  of  the  overall  organization.”  
  • 26. 3. Time to plug in your hybrid. 100% 100% 90% 80% 37% 52% 70% 60% Hybrid Cloud 50% 40% Private Cloud 30% Public Cloud 20% 10% 0% 0% 2012 2017
  • 27.      “For  the  second  st,aight  year,  the  Futre  of  Cloud  Computing   surPey  has  confirKed  some  of  451  Group’s  recent  research.  It   appears  that  there  is  g,owing  familiarit-  and  t,st  of  public  cloud   accompanied  by  a  desire  to  move  beyond  one's  own  interSal   inMast,ctre,  cloud  or  not.  This  is  an  understandable  t,end  as   the  public  cloud  has  existed  for  some  time,  presented  enough   options  and  has  had  time  to  prog,ess  Mom  test  or  POC   deployKents  to  production  implementations,  which  is  reinforced   by  other  responses.  The  move  away  Mom  interSally-­‐hosted  to   public  and  hybrid  clouds  reflects  the  need  and  desire  to  integ,ate   with  other  technologies,  vendors  and  ecosystems.  This  year’s   surPey  proves  organizations  want  flexibilit-  along  with  scalabilit-.”  
  • 28. private vs. public
  • 29. Scale matters
  • 30. Clouds will blow with the winds of change SaaS PaaS IaaS Internal Hybrid Public
  • 31. Clouds will blow with the winds of change SaaS PaaS IaaS Internal Hybrid Public
  • 32. Clouds will blow with the winds of change SaaS PaaS IaaS Internal Hybrid Public
  • 33. Clouds will blow with the winds of change SaaS PaaS IaaS Internal Hybrid Public
  • 34. Clouds will blow with the winds of change SaaS PaaS IaaS Internal Hybrid Public
  • 35. Clouds will blow with the winds of change SaaS PaaS IaaS Internal Hybrid Public
  • 36. 4. The mission is critical.
  • 37. 3% TOO RISKY §  Data sovereignty §  Patriot Act 10% in 2011
  • 38. 12% NEEDS TO MATURE §  Security §  Compliance 26% in 2011
  • 40. COMPLETE CONFIDENCE 50% 13% in 2011
  • 41. The mission ... 100% 100% 90% 80% 37% 70% 56% Complete Confidence 60% 50% Experimenting 40% Needs to Mature 30% 20% Too Risky 10% 0% 0% Vendors Customers
  • 42. 56% 37% Vendor User
  • 43. 56% 37% Vendor User
  • 44. Incomplete Value Propositions 56% Business benefits 37% Vendor Case studies User Proof ROI
  • 45. 5. IT is riding the wave
  • 46. Cloud makes IT manageability LESS complex 2 012 2 011
  • 47. Cloud lowers TCO 5 7% 2011 5 3% 2012
  • 48. 6. We have work to do.
  • 49. What’s inhibiting adoption? Security Regulatory/Compliance Lock-in Interoperability Privacy Network bandwidth Reliability Complexity Pricing Other specified Expense Other unspecified
  • 50. What’s inhibiting adoption? Security Regulatory/Compliance Lock-in Interoperability Privacy Network bandwidth Reliability Complexity Pricing Other specified Expense Other unspecified
  • 51. What’s inhibiting adoption? Security 55% Regulatory/Compliance Lock-in Interoperability Privacy Network bandwidth Reliability Complexity Pricing Other, please specify Expense Other
  • 52. What’s inhibiting adoption? Security 55% Regulatory/Compliance Lock-in Interoperability Privacy Network bandwidth Reliability Complexity Pricing Other, please specify Expense Other
  • 53. What’s inhibiting adoption? Security 55% Regulatory/Compliance Lock-in Interoperability Privacy Network bandwidth Reliability Complexity Pricing Other, please specify Expense Other
  • 54. What’s inhibiting adoption? Lack of Transparency Lack of Standards Lack of Integration Lack of Skills
  • 55. What’s inhibiting adoption? Security 55% Regulatory/Compliance Lock-in Interoperability Privacy Network bandwidth Reliability Complexity Pricing Other specified Expense Other unspecified
  • 56.      “Improvements  in  operational  efficiency  and  business  agilit-   are  driving  dramatic  results  for  organizations  adopting  cloud   technologies.  The  benefits  of  PaaS  and  SaaS  platforKs  are   clear  and  measurable  for  organizations  seeking  to  exdand   their  IT  capacit-  by  taking  advantage  of  cloud-­‐based  serPice   platforKs.    We're  confident  that  open  approaches  to  the   cloud,  like  our  OpenSaaS  platforK  Drpal  Gardens,  will   eliminate  lock-­‐in  as  a  inhibitor  to  cloud  adoption  and   accelerate  innovation  in  this  market.”    
  • 57. 7. Racing into the future.
  • 58. Before After Cloud
  • 59. Before After Cloud Washed
  • 60. Before After Cloud Formed
  • 61. Media & Entertainment Formations…
  • 62. Media & Entertainment Social, Collaboration
  • 63. Media & Entertainment Social, Collaboration Mobile (+ Location)
  • 64. Media & Entertainment Social, Collaboration Mobile (+ Location) eCommerce (+ Payments)
  • 65. Media & Entertainment Social, Collaboration Mobile (+ Location) eCommerce (+ Payments) Big Data (+ Analytics)
  • 66. Media & Entertainment Social, Collaboration Mobile (+ Location) eCommerce (+ Payments) Big Data (+ Analytics)
  • 67.      “GigaOM  Pro  surPeys  of  IT  decision  makers  confirK  the  tight   connection  betgeen  big  data  analyYics  and  cloud   computing,”  said  David  Card,  VP  of  research  for  GigaOM   Pro.  “And  we’re  also  seeing  scale,  agilit-  and  cost-­‐savings  as   market  drivers,  balanced  against  securit-  concerSs  and  a   dearYh  of  skilled  data  scientists.”    
  • 68. predictions are tricky, especially when they involve the future
  • 69. Before After
  • 70. Before After {  then  }   {  future  }   {  if  }   {  else  }  
  • 71. Before After {breakout}   Yes   No  
  • 72. rain makers Vendors Users Backup, Archiving, DR, BC Collaboration Analytics 72  
  • 73. “These  findings  reflect  activit-  we're  seeing  in  the  market  today.   More  and  more  companies  are  t,sting  business  critical   fnctions  to  the  cloud.  Mimecast  alone  provides  email  securit-   and  archiving  for  1.4  million  users  in  5,000  companies.”    
  • 74. 8. Investment is rocking. Japan’s Kodo Drummers
  • 75. Venture Cloud Financing in 2010: $1.6 Billion Source: Venture Source April, 2012
  • 76. Venture Cloud Financing in 2011: $2.4 Billion Source: Venture Source April, 2012
  • 77. $Bn +
  • 78. WHAT we learned 1.  Software = Cloud 2. SaaS rules. PaaS pops. 3.  Time to plug in your hybrid. 4.  The mission is critical. 5.  IT is riding the wave. 6.  We still have work to do. 7.  Racing into the future. 8.  Investment is rocking.
  • 79. For  more  commentary  see:       hAp://mjskok.com/resource/2012-­‐future-­‐cloud-­‐compuGng-­‐2nd-­‐annual-­‐survey-­‐results  
  • 80. FUTURE OF CLOUD COMPUTING 2012 ge.com/ hAp://w ww.northbrid Gng   cloud-­‐compu mjskok.com @mjskok #futurecloud

Editor's Notes

  1. People like the convenience of using software in the cloud, and paying as they go
  2. And it’s getting a disproportionate amount of attention
  3. Big Data is big news – but what does it meanCRM is old newseCommerce is THE news – it’s mission critical
  4. Because they are seeing the benefits 2/3 of these CIO’s is 10,000 or more employees – SaaS has broken into the enterprise
  5. Competitive advantage is 7th, surprising for an early marketOnly 6% have an internal mandate
  6. The value is in the application and solving the business problem
  7. PaaSAlways a need for custom softwareDifferentiationCompetitive advantageIndustry specific – eg GovernmentWidely differing views:-Forrester Research estimates the PaaS market size to be $9.8B by 2015 – 86% CAGRGartner estimates the PaaS Market opportunity to be $1.7B by 2015 – 26% CAGR Drivers: reduced complexity, Need for optimization – eg certain stacks PHP – AcquiaRuby – Engine YardJava – CloudBees
  8. Hybrid:Legacy appsRate of changeHybrid is often sophisticated users with more than 3 years cloud experience
  9. Control is driving private cloudIf you’re going to start private – build for public cloud readinessAutomation?Self service?Management?
  10. Economies of scale
  11. Question 15
  12. EG NetflixInitially web ordering, physical deliveryThen WebThen all devices, mobile, gaming, Roku, AppleTV, The value is the media paired with seamless cloud distribution
  13. CollaborationUp and down the supply chainTighter inventory controlSocial CRM, marketing, sales, service &s upportCloser customer connectionGreater loyalty
  14. What are examples of problems that couldn’t be solved before cloud?
  15. If it wasn’t possible without the cloudThen does it become possible with the cloud in the {future}Else not a cloud formation
  16. Breakout, investment opportunitiesAt every level of the stack, egScale out infrastructureNext gen datacenterScale out data servicesNewSQL, NoSQLetc
  17. Up 50%
  18. Connecting the dotsConcerns around security and compliance will drive private cloudScale will drive public cloudPrivate instances of Public cloud ?