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Proprietary and Confidential
START UP
SECRETS
An insider’s guide to unfair competitive advantage
Mastering the gift of mutual mentorship
twitter: @mjskok @underscorevc startupsecrets.com
Michael J Skok
Proprietary and Confidential
Have a Question? Tweet it!
2@mjskok startupsecrets.com@underscorevc
@underscorevc
@mjskok
#startupsecrets
Proprietary and Confidential 3
Mentoring is a gift…
@mjskok startupsecrets.com@underscorevc
Proprietary and Confidential
 Are you seeking a handout or real help?
 Do you want an answer or are you really
looking to learn?
4
Do you know what help you want and how
to ask for it?
@mjskok startupsecrets.com@underscorevc
Proprietary and Confidential
Think of it as a game of Chess…
5@mjskok startupsecrets.com@underscorevc
The MIT Sloan Review
Proprietary and Confidential
You can easily ask for the next move…
6@mjskok startupsecrets.com@underscorevc
Proprietary and Confidential
But wouldn’t you rather learn how to master
the game?
7@mjskok startupsecrets.com@underscorevc
Proprietary and Confidential
Answers are for history lessons
Questions are for future breakthroughs
Breakthroughs present opportunities for Startups
8@mjskok startupsecrets.com@underscorevc
“We cannot solve our problems with the
same thinking we used when we created
them."
Albert Einstein
Proprietary and Confidential
Skills
Proprietary and Confidential
Question Answers!
10@mjskok startupsecrets.com@underscorevc
 Are they appropriate for YOU?
 Tempt you to take the road already traveled
 Don’t develop curiosity…
 Combinatorial thinking can be much more powerful than individual
answers
 … and what happens when you don’t have someone there to give you
answers?
Proprietary and Confidential
How about asking for questions?
11@mjskok startupsecrets.com@underscorevc
 SERIOUSLY!
• Think about it… when you were
asked a really great question, did it
get your mind working?
• Consider asking your mentor for great
questions to help you puzzle the
answer for yourself…
…enabling the “AHA!” moment
Proprietary and Confidential
What’s stopping you from answering your
own questions?
12@mjskok startupsecrets.com@underscorevc
 What do you need?
• A new skill?
• An experience?
• Some knowledge?
 How and where can I best get these?
 Is it one-off help or is it an enduring kind of learning you need?
Mentorship is often only a part of the solution
Sometimes mentors are just pointers to other resources
Proprietary and Confidential
Mentors & Mentees
13@mjskok startupsecrets.com@underscorevc
So how do you find the right questions?
 Could you ask the market ?
• Ask the customer, user, potential market?
 At least understand their view of the problem
Proprietary and Confidential
Tools
14@mjskok startupsecrets.com@underscorevc
 Tools for guiding you to the right questions…
• Brainstorming
• Research
• Discovery, exploration
• Field work, research
• Surveys
• Landing Pages
• Etc…
• Frameworks (my personal favorite)
Proprietary and Confidential
Problem solving skills…
15@mjskok startupsecrets.com@underscorevc
 See article on
• 8 Levels of Problem Solving
• 8 Ways to Encourage Breakout Solutions
Including a story of how Amazon turned a problem into a billion
dollar business
http://www.mjskok.com/resource/how-amazon-turned-problem-bn-opportunity
Proprietary and Confidential
Mentors: Nothing worse…
16@mjskok startupsecrets.com@underscorevc
… than answering the wrong question well
Newton’s Apple vs Apple’s Newton
Proprietary and Confidential
Startup Secret:
“Don’t take advice blindly, take it mindfully”
Your mind and instincts are your best resources to set a course for something that can work forYOU.
Proprietary and Confidential
Mentors: Develop your Mentees!
18@mjskok startupsecrets.com@underscorevc
 AHA!
 Eureka!
 &*!^#%!
Proprietary and Confidential
Enabling the Eureka! moment…
19@mjskok startupsecrets.com@underscorevc
 Mentor to Mentee test:
• If I give you this answer, then what will you do with it?
• What comes next?
(Hint: If it only advances you one step, it's probably not a good question or answer.
Remember the chess game, are you helping them master it?)
Proprietary and Confidential
Enabling the Eureka! moment…
20@mjskok startupsecrets.com@underscorevc
 Example:
Question for answer:
• Mentee: Should I price this at x or y?
• Mentor: y
Question for question:
• Mentee: how should I charge for my product?
• Mentor: where is the core value, who will see that and how will they value it?
Proprietary and Confidential
What are you trying to develop in your
Mentee?
21@mjskok startupsecrets.com@underscorevc
 Mentors, if you’re not giving Mentees answers, what are you giving them?
• Curiosity
• Joy of learning
• Confidence to try
• Resourcefulness, initiative – eg EXTERNAL validation
 A journey from AHA to WOW - I can do this !!
• Enlightenment
Proprietary and Confidential
Mentors
22@mjskok startupsecrets.com@underscorevc
 Be open, honest and accurate wherever possible
 Don’t be afraid to say you don’t know either!
 Always look for teaching moments
 Bring humor, have fun!
“To encourage and beyond!”
with apologies to Buzz Lightyear
Proprietary and Confidential
Remember
23@mjskok startupsecrets.com@underscorevc
 For Startups in particular:
“There is no failure, only learning”
#nomorefear #onlylearning
 So make it safe and leave room to fail / learn
Proprietary and Confidential
Startup Secret:
“Things are rarely ever as good as they seem,
or as bad as they seem in the moment”
THE MENTOR’S ROLE IS TO PICK THE MENTEE UP WHEN THEY ARE DOWN,
AND KEEP THEM FROM RISING TOO FAR UP!
Proprietary and Confidential
How do you know you’re a good mentor or
mentee?
25@mjskok startupsecrets.com@underscorevc
 Is this working?
• Ask for feedback!
 How do you improve?
• Ask for measures for success!
Proprietary and Confidential
Record & review regularly
26@mjskok startupsecrets.com@underscorevc
 Mentees - record what you learned!
• Share with your mentor at your next checkpoint
• How you learn is a great guide for your mentor to teach you
 Mentors – figure out how to coach your specific mentee
• Everyone learns differently, successes AND failures
 Book: "On Managing Yourself”
 Review regularly
• Mutual feedback
• If the relationship isn’t working… it won’t fix itself!
Proprietary and Confidential
Aren’t we all possibly mentors?
PEERS…
Proprietary and Confidential
Peer Mentorship
28@mjskok startupsecrets.com@underscorevc
 The power of peer mentorship...
• Who else are you on this journey with?
 Co founders?
 Other founders, entrepreneurs?
 Other peers in school?
 Friends?
 Family (can be tricky!)
Proprietary and Confidential
Surprise!
People trying to learn themselves, often
make the best mentors, because they’re
asking questions!
Proprietary and Confidential
Mentoring is a gift…
30@mjskok startupsecrets.com@underscorevc
 The question is:
• Do you have it?
or
• Do you give it?
Neither: At it’s best, giving and receiving
Proprietary and Confidential
31
The importance of YOU in the equation…
“Nothing is impossible, the word itself says I’m
possible."
- Audrey Hepburn
Proprietary and Confidential
Thank you!
@underscorevc #startupsecrets

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Mastering the Gift of Mutual Mentorship (2017-01-18)

  • 1. Proprietary and Confidential START UP SECRETS An insider’s guide to unfair competitive advantage Mastering the gift of mutual mentorship twitter: @mjskok @underscorevc startupsecrets.com Michael J Skok
  • 2. Proprietary and Confidential Have a Question? Tweet it! 2@mjskok startupsecrets.com@underscorevc @underscorevc @mjskok #startupsecrets
  • 3. Proprietary and Confidential 3 Mentoring is a gift… @mjskok startupsecrets.com@underscorevc
  • 4. Proprietary and Confidential  Are you seeking a handout or real help?  Do you want an answer or are you really looking to learn? 4 Do you know what help you want and how to ask for it? @mjskok startupsecrets.com@underscorevc
  • 5. Proprietary and Confidential Think of it as a game of Chess… 5@mjskok startupsecrets.com@underscorevc The MIT Sloan Review
  • 6. Proprietary and Confidential You can easily ask for the next move… 6@mjskok startupsecrets.com@underscorevc
  • 7. Proprietary and Confidential But wouldn’t you rather learn how to master the game? 7@mjskok startupsecrets.com@underscorevc
  • 8. Proprietary and Confidential Answers are for history lessons Questions are for future breakthroughs Breakthroughs present opportunities for Startups 8@mjskok startupsecrets.com@underscorevc “We cannot solve our problems with the same thinking we used when we created them." Albert Einstein
  • 10. Proprietary and Confidential Question Answers! 10@mjskok startupsecrets.com@underscorevc  Are they appropriate for YOU?  Tempt you to take the road already traveled  Don’t develop curiosity…  Combinatorial thinking can be much more powerful than individual answers  … and what happens when you don’t have someone there to give you answers?
  • 11. Proprietary and Confidential How about asking for questions? 11@mjskok startupsecrets.com@underscorevc  SERIOUSLY! • Think about it… when you were asked a really great question, did it get your mind working? • Consider asking your mentor for great questions to help you puzzle the answer for yourself… …enabling the “AHA!” moment
  • 12. Proprietary and Confidential What’s stopping you from answering your own questions? 12@mjskok startupsecrets.com@underscorevc  What do you need? • A new skill? • An experience? • Some knowledge?  How and where can I best get these?  Is it one-off help or is it an enduring kind of learning you need? Mentorship is often only a part of the solution Sometimes mentors are just pointers to other resources
  • 13. Proprietary and Confidential Mentors & Mentees 13@mjskok startupsecrets.com@underscorevc So how do you find the right questions?  Could you ask the market ? • Ask the customer, user, potential market?  At least understand their view of the problem
  • 14. Proprietary and Confidential Tools 14@mjskok startupsecrets.com@underscorevc  Tools for guiding you to the right questions… • Brainstorming • Research • Discovery, exploration • Field work, research • Surveys • Landing Pages • Etc… • Frameworks (my personal favorite)
  • 15. Proprietary and Confidential Problem solving skills… 15@mjskok startupsecrets.com@underscorevc  See article on • 8 Levels of Problem Solving • 8 Ways to Encourage Breakout Solutions Including a story of how Amazon turned a problem into a billion dollar business http://www.mjskok.com/resource/how-amazon-turned-problem-bn-opportunity
  • 16. Proprietary and Confidential Mentors: Nothing worse… 16@mjskok startupsecrets.com@underscorevc … than answering the wrong question well Newton’s Apple vs Apple’s Newton
  • 17. Proprietary and Confidential Startup Secret: “Don’t take advice blindly, take it mindfully” Your mind and instincts are your best resources to set a course for something that can work forYOU.
  • 18. Proprietary and Confidential Mentors: Develop your Mentees! 18@mjskok startupsecrets.com@underscorevc  AHA!  Eureka!  &*!^#%!
  • 19. Proprietary and Confidential Enabling the Eureka! moment… 19@mjskok startupsecrets.com@underscorevc  Mentor to Mentee test: • If I give you this answer, then what will you do with it? • What comes next? (Hint: If it only advances you one step, it's probably not a good question or answer. Remember the chess game, are you helping them master it?)
  • 20. Proprietary and Confidential Enabling the Eureka! moment… 20@mjskok startupsecrets.com@underscorevc  Example: Question for answer: • Mentee: Should I price this at x or y? • Mentor: y Question for question: • Mentee: how should I charge for my product? • Mentor: where is the core value, who will see that and how will they value it?
  • 21. Proprietary and Confidential What are you trying to develop in your Mentee? 21@mjskok startupsecrets.com@underscorevc  Mentors, if you’re not giving Mentees answers, what are you giving them? • Curiosity • Joy of learning • Confidence to try • Resourcefulness, initiative – eg EXTERNAL validation  A journey from AHA to WOW - I can do this !! • Enlightenment
  • 22. Proprietary and Confidential Mentors 22@mjskok startupsecrets.com@underscorevc  Be open, honest and accurate wherever possible  Don’t be afraid to say you don’t know either!  Always look for teaching moments  Bring humor, have fun! “To encourage and beyond!” with apologies to Buzz Lightyear
  • 23. Proprietary and Confidential Remember 23@mjskok startupsecrets.com@underscorevc  For Startups in particular: “There is no failure, only learning” #nomorefear #onlylearning  So make it safe and leave room to fail / learn
  • 24. Proprietary and Confidential Startup Secret: “Things are rarely ever as good as they seem, or as bad as they seem in the moment” THE MENTOR’S ROLE IS TO PICK THE MENTEE UP WHEN THEY ARE DOWN, AND KEEP THEM FROM RISING TOO FAR UP!
  • 25. Proprietary and Confidential How do you know you’re a good mentor or mentee? 25@mjskok startupsecrets.com@underscorevc  Is this working? • Ask for feedback!  How do you improve? • Ask for measures for success!
  • 26. Proprietary and Confidential Record & review regularly 26@mjskok startupsecrets.com@underscorevc  Mentees - record what you learned! • Share with your mentor at your next checkpoint • How you learn is a great guide for your mentor to teach you  Mentors – figure out how to coach your specific mentee • Everyone learns differently, successes AND failures  Book: "On Managing Yourself”  Review regularly • Mutual feedback • If the relationship isn’t working… it won’t fix itself!
  • 27. Proprietary and Confidential Aren’t we all possibly mentors? PEERS…
  • 28. Proprietary and Confidential Peer Mentorship 28@mjskok startupsecrets.com@underscorevc  The power of peer mentorship... • Who else are you on this journey with?  Co founders?  Other founders, entrepreneurs?  Other peers in school?  Friends?  Family (can be tricky!)
  • 29. Proprietary and Confidential Surprise! People trying to learn themselves, often make the best mentors, because they’re asking questions!
  • 30. Proprietary and Confidential Mentoring is a gift… 30@mjskok startupsecrets.com@underscorevc  The question is: • Do you have it? or • Do you give it? Neither: At it’s best, giving and receiving
  • 31. Proprietary and Confidential 31 The importance of YOU in the equation… “Nothing is impossible, the word itself says I’m possible." - Audrey Hepburn
  • 32. Proprietary and Confidential Thank you! @underscorevc #startupsecrets

Editor's Notes

  1. In the real world you’d iterate Today we’re going to do a workshop to allow you to build a value proposition
  2. For (target customers—beachhead segment only)  Who are dissatisfied with (the current market alternative)  Our product is a (new product category)  That provides (key problem-solving capability).  Unlike (the product alternative),  We have assembled (key whole product features for your specific application). Moore, Geoffrey A. (2009-03-17). Crossing the Chasm: Marketing and Selling Technology Project (p. 154). Harper Collins, Inc.. Kindle Edition.
  3. For (target customers—beachhead segment only)  Who are dissatisfied with (the current market alternative)  Our product is a (new product category)  That provides (key problem-solving capability).  Unlike (the product alternative),  We have assembled (key whole product features for your specific application). Moore, Geoffrey A. (2009-03-17). Crossing the Chasm: Marketing and Selling Technology Project (p. 154). Harper Collins, Inc.. Kindle Edition.
  4. EG Silicon Graphics in Hollywood For post-production film engineers Who are dissatisfied with the limitations of traditional film editors Our workstation is a digital film editor That lets you modify film images any way you choose. Unlike workstations from Sun, HP, or IBM, We have assembled all the interfaces needed for post-production film editing. Moore, Geoffrey A. (2009-03-17). Crossing the Chasm: Marketing and Selling Technology Project (p. 154). Harper Collins, Inc.. Kindle Edition.
  5. EG Silicon Graphics in Hollywood For post-production film engineers Who are dissatisfied with the limitations of traditional film editors Our workstation is a digital film editor That lets you modify film images any way you choose. Unlike workstations from Sun, HP, or IBM, We have assembled all the interfaces needed for post-production film editing. Moore, Geoffrey A. (2009-03-17). Crossing the Chasm: Marketing and Selling Technology Project (p. 154). Harper Collins, Inc.. Kindle Edition.
  6. EG Silicon Graphics in Hollywood For post-production film engineers Who are dissatisfied with the limitations of traditional film editors Our workstation is a digital film editor That lets you modify film images any way you choose. Unlike workstations from Sun, HP, or IBM, We have assembled all the interfaces needed for post-production film editing. Moore, Geoffrey A. (2009-03-17). Crossing the Chasm: Marketing and Selling Technology Project (p. 154). Harper Collins, Inc.. Kindle Edition.
  7. EG Silicon Graphics in Hollywood For post-production film engineers Who are dissatisfied with the limitations of traditional film editors Our workstation is a digital film editor That lets you modify film images any way you choose. Unlike workstations from Sun, HP, or IBM, We have assembled all the interfaces needed for post-production film editing. Moore, Geoffrey A. (2009-03-17). Crossing the Chasm: Marketing and Selling Technology Project (p. 154). Harper Collins, Inc.. Kindle Edition.