Islam and Marketing

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This document discusses key aspects of Islam including its beliefs, principles, and growth as the second largest religion in the world. It outlines that Islam means "surrender to the one god, Allah" and is conveyed through the Quran and teachings of the Prophet Muhammad. It also discusses how Islam impacts marketing and business, providing examples of Islamized products catering to Muslim consumers and how the Hajj pilgrimage boosts the Saudi economy.

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http://www.americanmuslimconsumer.com USA is the world’s largest economy made up of hundreds of healthy and robust sub-markets, as large as some national economies. One of those markets is the American Muslim Consumers. Muslims in America are estimated at 6-8,000,000 with an annual spending of over $200Bln. The Muslim Market in the USA is both healthy and rapidly growing. Muslim consumers average a high level of education and income above average, with a strong appreciation for family living. While the American Muslim consumers share many purchasing behaviors as other Americans, there are some distinct advantages of the American Muslim Market. Like other Americans, Muslim consumers are also sophisticated and discriminating with an above average capacity to purchase. The American Muslim consumer therefore provides a unique opportunity for companies in the USA.

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There were Prime Ministers, Presidents, Royalty and senior representatives from: Bahrain, Bangladesh, Bermuda, Bosnia and Herzegovina, Brunei, Indonesia, Iraq, Jordan, Kazakhstan, Kosovo, Kuwait, Malaysia, Morocco, Pakistan, Turkey and the UK. Four key areas of interest were signposted and championed throughout: women, youth, education, and SMEs (small and medium enterprises). WIEF showcased the role that art, culture, and creativity play in the lives of young people within a global economy - as a means for economic empowerment and social enterprise.

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