The document provides strategies for branding yourself online including creating a bio, conducting a SWOT analysis, and defining objectives and values. It discusses managing social media channels, developing a networking list, and using a content strategy where 90% of content is related to your field and 10% to other domains. The document also outlines standards for influencers including engagement, impressions, and reach. It identifies 4 levels of influencers from celebrities to friends and their relative reach and influence.