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INTERNSHIP
  PROGRESS
   REPORT
PRESENTATION
My Opinion Thus Far
• Different than I thought

• Lots of hands on
  experience

• Learning a lot

• Figuring out I’m not as
  good at some things
  as I thought

• Getting better at many
  skills I considered
  myself to already have
Skills I’ve Been Improving:
• Multi-tasking skills
• Time management
  skills
• Computer skills
  (Excel, Outlook)
• Social media skills
  (Twitter)
• Note taking
• Research
What I’ve Learned
• Marketing is not just
   getting your name out
   there to as many
   people as possible in
   an attention-grabbing
   way.
-It’s getting the right
   messages out to the
   right audiences, so
   what you say
   “resonates.”
What I’ve Learned (continued…)
• Social media practices:
-The time of day that you post matters
-Where to insert links in posts
-Importance of hash tags on Twitter

• Webpage practices:
-How to incorporate tags
-Blog is the best way to drive traffic to site (by always putting in new
   content).

• Marketing tactics:
-Touchpoint Calendars
-Press Releases
-Speaking Engagements
-Web pages
-Social media
-Direct mailers
What I’ve Learned (continued…)
• A lot of random
  information about
  different companies,
  industries, and
  economic
  opportunities.

-Roofing (Division 7)
-Online staff scheduling
  (eWeb Schedule)
-Nonprofits (Proctor)
-Utica Shale
Experience I Still Want
• Writing press releases
• Copywriting
• More interaction with clients (still feel kind
  of uncomfortable and want to overcome
  that)
I Still Want to Learn…
• The how and why of the
   marketing process.
(I see it in action, but I’d like
   it to be explained)

Examples:
“This is why we do this…”
“This is how we go about
  doing that…”
My Biggest Surprises
• B2B Marketing is not “sexy.”
-Very methodical and formulaic.
-Not slogans and funny ads, it’s touch point
  calendars, informational direct mailers, etc

• How much detail goes into everything.
-Wording (Example: “Ground-zero.”)
-Design
My Personal Review
-Working hard, putting in lots of hours, meeting all deadlines, turning
  out quality work, always on time (if not early), can-do mentality,
  but…

STILL ROOM FOR IMPROVEMENT:
Have more potential than just meeting expectations and doing projects
  that are assigned to me.

I plan to:
-Get faster at the work I’m given
-Go from a “can-do” to a “go getter” mentality
-Use my talent to shine on several projects I wish to take on in my
    down time (marketing MW, MW social media, creative work for
    Candle Lab)
• Feedback?
-What I’m doing    Your Input:
  right…
-What I’m doing
  wrong…

• Advice?
-What you wish
  someone would
  have told you
  when you first
  started here…

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Internship Progress Report Presentation

  • 1. INTERNSHIP PROGRESS REPORT PRESENTATION
  • 2. My Opinion Thus Far • Different than I thought • Lots of hands on experience • Learning a lot • Figuring out I’m not as good at some things as I thought • Getting better at many skills I considered myself to already have
  • 3. Skills I’ve Been Improving: • Multi-tasking skills • Time management skills • Computer skills (Excel, Outlook) • Social media skills (Twitter) • Note taking • Research
  • 4. What I’ve Learned • Marketing is not just getting your name out there to as many people as possible in an attention-grabbing way. -It’s getting the right messages out to the right audiences, so what you say “resonates.”
  • 5. What I’ve Learned (continued…) • Social media practices: -The time of day that you post matters -Where to insert links in posts -Importance of hash tags on Twitter • Webpage practices: -How to incorporate tags -Blog is the best way to drive traffic to site (by always putting in new content). • Marketing tactics: -Touchpoint Calendars -Press Releases -Speaking Engagements -Web pages -Social media -Direct mailers
  • 6. What I’ve Learned (continued…) • A lot of random information about different companies, industries, and economic opportunities. -Roofing (Division 7) -Online staff scheduling (eWeb Schedule) -Nonprofits (Proctor) -Utica Shale
  • 7. Experience I Still Want • Writing press releases • Copywriting • More interaction with clients (still feel kind of uncomfortable and want to overcome that)
  • 8. I Still Want to Learn… • The how and why of the marketing process. (I see it in action, but I’d like it to be explained) Examples: “This is why we do this…” “This is how we go about doing that…”
  • 9. My Biggest Surprises • B2B Marketing is not “sexy.” -Very methodical and formulaic. -Not slogans and funny ads, it’s touch point calendars, informational direct mailers, etc • How much detail goes into everything. -Wording (Example: “Ground-zero.”) -Design
  • 10.
  • 11. My Personal Review -Working hard, putting in lots of hours, meeting all deadlines, turning out quality work, always on time (if not early), can-do mentality, but… STILL ROOM FOR IMPROVEMENT: Have more potential than just meeting expectations and doing projects that are assigned to me. I plan to: -Get faster at the work I’m given -Go from a “can-do” to a “go getter” mentality -Use my talent to shine on several projects I wish to take on in my down time (marketing MW, MW social media, creative work for Candle Lab)
  • 12. • Feedback? -What I’m doing Your Input: right… -What I’m doing wrong… • Advice? -What you wish someone would have told you when you first started here…