2. 1. External Marketing
Environment
2. Internal Marketing
Environment
the process 3. Marketing Strategy Review
4. Review of current web site
5. Undertake audit
6. Present results
3. scope of the audit
Reach
Persuasion
Conversion
Integration
4. Comprehensive review of:
Keyword strategy
Search engine performance
SEO strategy
reach Pay per click campaigns
Reseller program
Affiliate marketing
Email marketing
Brand
Banner ad marketing
5. Comprehensive review of:
Usability
Navigation
Page structure
Design templates
Persuasion User experience
Pathways / journeys
Use of rich media
Site functionality
Subscription updates
Extended services
6. Comprehensive review of:
Data capture strategy
Online Forms
Conversion Tone of voice
Analytics / reporting
Back office process
Database management
Permission / privacy
7. Audit of web site integration with:
Offline marketing campaigns
Online marketing campaigns
Integration Advertising
Marketing collateral
Brand
Social networks
Online PR
8. • Client presentation
• audience required
• online
• Copy of slides/ online
video/display ads/articles/social
the output… media engagement
• Detailed report
• Outlining work undertaken
• Key conclusions
• Recommendations
• Budget proposals
10. Prepared by Christopher Ndungu
Digital Strategist
Specialities:
•PPC campaign management
•SEO
•SMM
•Mobile Advertising
•Internet research
http://linkd.in/nrDQA8 http://bit.ly/rhlhVp