SLA 2016 in Philadelphia, PA

1. The Role of Taxonomy in
Digital Asset
Management Systems
SLA 2016
Philadelphia

2. Outline
I. Introductions and Narratives 15 - 20 minutes
A. Laura Fu
B. Jenny Benevento
C. Lexy Spry
II. Reenactment 20-25 minutes
III.PILLARS 20 minutes
IV.Group Discussions/Examples 15 minutes

3. Introduction
Laura Fu, Brand Content Specialist, Brandobility
I am responsible for designing and implementing the Bynder solution and our
clients’ continued customer success journey. I strive to help people find and
create structure in their content to make their jobs more efficient.
Previous employment: Fox News Channel, Rockfleet Broadcasting, Sinclair
Broadcast Group, AnswersMedia LLC, Sears Holdings Corporation

4. Introduction
Jenny Benevento, Taxonomist, Etsy.com
I create controlled metadata for internal & external projects on Etsy, a website
marketplace for handmade & vintage goods and craft supplies. My work affects
both sellers & buyers and balances technical data constraints and user behavior
for one of a kind items.
Previous employment: Sears/Kmart, the Associated Press, The University of
Illinois at Urbana-Champaign, various freelance projects.

5. Introduction
Lexy Spry, Training Specialist, Widen
I connect people with information. I teach customers to create metadata schema
and taxonomies within their organization’s digital asset management system.
Previous employment: Wisconsin Center for Education Research, Wisconsin
Historical Society

6. Scenario
Congratulations!
You have been hired to "straighten up" (their words) the
photo collection of "American Bicycle Tours," a bicycle
tourism business. The company organizes bicycle tours in a
variety of locales in the United States. The assets are part
stock photography and part original photography.
http://go.widen.com/1Pj4o4C

7. Scenario
What questions would you ask?
With whom would you work?
What might the final taxonomy look like?

8. Taxonomy Foundations - Audience
Stakeholders
Internal & External
Users (plural)
User Interface Design
Jargon & Terminology
International
Term Forms (acronyms)

9. Taxonomy Foundations - Modeling
Facets
Objective Description vs Object Description
Disambiguation
Competitor Classifications?

10. Taxonomy Foundations - Maintenance
Testing
Style Guide
Revision & Iterations

11. Q&A
Question?

12. Contact Info
Jenny Benevento
jenny@etsy.com
@jennybento
Lexy Spry
lspry@widen.com
@asprygal
Laura Fu
laura@brandobility.com

13. Tell us what you think!
https://www.surveymonkey.com/r/Taxo2016ProgramEval