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4 Conceitos para a Nova Dinâmica da Informação

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A dinâmica de produção e consumo de informação sofreu transformações estruturais nas últimas décadas que agora refletem diretamente no modelo de negócio das corporações. Entenda os quatro conceitos fundamentais que explicam a nova dinâmica.

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4 Conceitos para a Nova Dinâmica da Informação

  1. 1. 4 conceitos paraa nova dinâmicada informaçãoMichel Lent SchwartzmanVice Presidente de EstratégiaGrupo Pontomobi/RBS
  2. 2. CONCEITO 1 ESCASSEZ X ABUNDÂNCIA
  3. 3. MUNDO ANALÓGICO
  4. 4. Custo para se publicar/produzir conteúdo eraalto
  5. 5. O acesso àsferramentas era restrito
  6. 6. Apenas grandescorporações conseguiamoperar
  7. 7. Oferta de informação eraescassa e limitada
  8. 8. MUNDO DIGITAL
  9. 9. Revoluçãotecnológicabarateia processosde produção
  10. 10. Todo mundopassa a teracesso
  11. 11. Qualquer indivíduose torna umpotencial publicador
  12. 12. Oferta de informação é abundante
  13. 13. Estamos na era doSuperávit Cognitivo
  14. 14. Refere-se à soma do tempo disponível dapopulação mundial, que agora não serve maisapenas para consumir, mas também paraproduzir informação (entre outras coisas)
  15. 15. A população conectada ainda assiste mais de 1trilhão de horas de TV por ano. 1% deste tempodaria pra fazer mais de 100 Wikipedias por ano.
  16. 16. CONCEITO 2 SHARE OF TIME
  17. 17. Tudo muda,mas o diacontinua econtinuarátendo 24 horas.
  18. 18. Oferta de informação éabundante e briga de igual paraigual com corporações
  19. 19. SHARE OF SHARE OFWALLET? SHELF?SHARE OF SHARE OF MIND? ATTENTION?SHARE OF SHARE OFMARKET? SCREEN?
  20. 20. SHARE OF SHARE OFWALLET? SHELF?SHARE OF SHARE OF MIND? ATTENTION?SHARE OF SHARE OFMARKET? SCREEN?
  21. 21. O tempo torna-se o bem mais valioso
  22. 22. SHAREOF TIME.⌚O tempo torna-se o bem mais valioso
  23. 23. CONCEITO 3REDES SOCIAIS SÃO O NOVO FILTRO
  24. 24. Com tanta informaçãoabundante, as redes pasam aser o filtro mais importante
  25. 25. O indivíduo filtra, gosta,compartilha e o coletivo qualificaconteúdo, serviços e produtos
  26. 26. Mas como sergostado? Comoser filtrado? Comofazer algo que sejacompartilhado?Qual é a receitado viral?
  27. 27. CONCEITO 4 MAKE AWESOME STUFF
  28. 28. Como diriam os gringos:
  29. 29. makeawesomestuff.
  30. 30. “The best business model in the world is alsothe simplest: make stuff thats insanely great.”
  31. 31. “The best business model in the world is alsothe simplest: make stuff thats insanely great.”“When you can make awesome stuff, you dontneed to find "better" ways to sell it.”
  32. 32. “The best business model in the world is alsothe simplest: make stuff thats insanely great.”“When you can make awesome stuff, you dontneed to find "better" ways to sell it.” - Umair Haque, “The New Capitalist Manifesto”
  33. 33. Construa coisas incríveis e eles virão: a audiência, osanunciantes e os consumidores.
  34. 34. obrigado! @lent www.viuisso.com.br lent@pontomobi.com.br

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