It’s the end of the World as we know it for marketing in Brazil
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Keynote by digital marketing maverick Michel Lent on disruption of advertising in Brazil.
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It’s the end of the World as we know it for marketing in Brazil
- 3. Factscheck
- 5. Brazil at a glance
- 6. 123 million Internet users
- 7. 91 million on Facebook
- 8. Over 240 million active mobile lines
- 12. on huge, global platforms
- 13. Talking to a lot of people became cheaper and more accurate
- 14. Traditional media has become less effective losing a lot of audience
- 15. New ways of consuming information rise
- 17. Everything fighting for the 24 hours of the day
- 18. Content available in any screen, anywhere
- 19. The connected consumer: well-informed; full of demands; strong opinionated
- 24. Unemployment rise in Brazil
- 29. Fighting for viewershing not only with other TV stations
- 30. But also with independentent producers
- 31. and all other sorts of streaming content services
- 32. All media loosing as a whole the dispute with Internet
- 33. Less viewership, less revenue
- 34. Having a direct and profound impact on staff and the size of the traditional media companies.
- 37. Retail and other industries with less revenue making smaller budgets
- 38. As traditional media looses effectiveness, new models are necessary
- 39. Weaker effectiveness, less sales, smaller budgets, fewer agencies
- 40. Strong demand for new solutions, new formats, cheaper
- 41. Individuals more effective than corporations
- 42. To understand and use Digital, becomes mandatory
- 45. The era of no-advertising brands
- 47. New generation of born-digitals taking charge in corporations
- 48. The new marketing logic 1NEGÓCIO 2EXPERIÊNCIA 3CONTEÚDO + DISTRIBUIÇÃO
- 52. Media commission-based model no longer works
- 54. As focus shifts from creative to ROI, business models demand changes
- 55. The clash of Consulting and Advertising companies
- 56. Traditional agencies, all on hands of international groups face mergers and downsizing.
- 58. Groundzero
- 59. OPPOR- TUNITY
- 60. As everything we knew faces transformation
- 61. You have no choice but to jump without knowing where you will land
- 62. So, while in the air, seize the opportunities
- 63. The end of a cycle is a new beginning
- 64. As we all start again, at the same time
- 65. We're all at the same point, leveled
- 66. How many resets will you life bring you?
- 68. thanks;) MICHEL LENT m@lent.ag | www.lent.ag www.slideshare.net/mlent68