Credentials Sponsor Biz 2015 english

CONFIDENTIALANDPROPRIETARY
Todos os direitos reservados – Sponsor Biz 2014
Credentials
2015

A company with over 20 years of history and continuous
growth ...
• Sponsor Consulting was founded in 1995 targeting the sports marketing industry
• In 2000, we changed our focus to Customer Relationship Management (CRM) for all
business to consumer (B2C) segments
• Between 2004 and 2006 we developed important CRM and Loyalty Programs cases such as
“Pão de Açúcar Mais”, “Clube do Assinante Abril”, “Toyota Fidelidade” and “Santander
Retention Program”
• Between 2007 and 2010 Sponsor Consulting established a joint venture with Ogilvy (WPP
Group), becoming the Ogilvy Consulting Unit for Latin America
• In 2011 Sponsor Consulting becomes an independent company again
• In 2012 we are expanding our portfolio for new segments (Financial Services) and services
(digital projects) through our brand iWiin Digital
• In late 2013 we had a brand repositioning (SPONSOR BIZ) and opened a new office in
Miami, FL for exploring regional projects trough Latin America
• In 2014, as a demand from clients, we launched a new business focusing in the Insurance
Market in BRAZIL – SPONSOR CORRETORA - www.sponsorcorretora.com.br

Every project needs a ”SponsoR". We will provide to your
business an end-to-end approach, from Strategy to Results.
Work side by side with our clients while implementing key Marketing and Sales projects is our
main differential. That's why we hold long term relationship with our clients in all segments.

Our mission is to help our clients to improve P&L results,
reflecting it direct in the bottom line
C o n $ n u o u s 'O p $ m iz a $ o n '
O n - lin e
C o m m u n ic a t io n
S ite s
S e a r c h
O n - lin e M e d ia
O ff - lin e
O ff- lin e
M e d ia
C lie n t '& '
E x t e r n a l'
m a ilin g s '
D B M
T o o ls
M a ilin g s
&
D B M s
P la n n in g
C o m m u n ic a t o n
S tr a te g ic
P la n n in g '
S t r a t e g ic
P la n n in g
C R M
S t r a t e g ic
C o n s u ltin g
'
A n a ly t ic s
D a s h b o a r d s
P e r fo r m a n c e
C h a n n e ls
M a n a g e m e n t
D R T V
D ig it a l
D ia lo g u e
T e le m k t g
M o b ile
S M S
D B M T o o l A n a ly t ic s
In t e r a c t iv e C h a n n e ls
& K n o w le d g eS e g m e n ta tio n
S a le s & M a r k e t in g
I n t e r fa c e
S t r a te g ic
P la n n in g
B2C
And results can be translated as sales boost, distribution channels
diversification, new business models, CRM programs or even
building strategic partnerships for increasing portfolios profitability.
By supporting its Customers, Sponsor is able to influence all the
process for making it efficient, dynamic and generating short term
impact. That happens for one reason: SponsorBiz is a “full solution
provider” not limited to the diagnostics and recommendation phase.

Our Digital Projects division – iWiin – already implemented
several successful cases in the market !
The brand iWiin incorporated by SponsorBiz as a division for
executing digital projects for our customers.
The iWiin approach is aligned with our philosophy of
understanding the customer's "as is" situation and its objectives,
even before starting. Our digital projects planning brings to
clarity KPIs, goals and ROI measurements in complete
alignment with your off line marketing strategy.
Today our portfolio is very rich now with several unique and
successful cases. If you think digital think iWiin and let us help
you, from strategy to results !

“Results is our DNA – our cases already reached 10 million
incremental sales ! And counting …
We are professionals essentially focused on
planning strategies that turn into successful
cases. We use our know how to leverage
results, transform information into sales and
relationship in incremental revenues. More
important than the number of clients from
diverse business segments, our portfolio trusts
Sponsor Biz for a long term partnership.

Loyalty & MGM Programs Expertise
We have developed and deployed several successful loyalty and referral programs for our
clients along the years. That expertise differentiates SPONSOR BIZ in the market.
We are able not only able to develop creative concepts and ideas, but mainly the whole strategy
and the processes behind those programs. Also, in most cases, we were responsible for the fully
implementation and management of the platforms.
Some of our best cases in the market:
1)Clube do Assinante Abril
2)Pão de Açúcar Mais
3)Anhanguera Educational Referral Program
4)My Englishtown Loyalty Club and Referral Platform
5)Claro Clube & MGM (strategic assessment)
6)Clube Smiles Referral Program
7)Programa de Relacionamento Qualicorp (B2B)
8)Rock In Rio USA Referral Program (2015)

Loyalty & MGM Programs Pillars
Successful loyalty programs have solid foundations. Our work methodology is based on
7 main program pillars, where we put all efforts to have a solid value proposition to
the final consumer:
LOYALTYPROGRAM

Creating clear rules and guidelines for the program is key for setting goals on creating deeper relationships with
customers. In general, as a best practice, one of the rules loyalty programs adopt is considering tiers for the
program based upon how much customers spend, the number of prospects they refer to you, or the length of time
they’ve been with the brand. Also very important here is the rewards planning. We cannot forget that is key a
good actuarial study to avoid creating long term liabilities to the company.
LOYALTYPROGRAM
Loyalty & MGM Programs Cases
Actual CASE: “Programa Relacionamento Qualicorp”
1

As per our conception, while consumer loyalty programs can help strengthen the brand and leverage the portfolio
key indicators, focusing on rewards that offer the most value for your target market is far more important than
mass-produced gifts. By focusing on making your customers feel special and unique, you will create a far more
positive impact to your bottom line than if you create rewards that seem to be merely an incentive to buy more.
LOYALTYPROGRAM
Actual CASE: ”Rock in Rio USA MGM Program ”
2

A simple and easy platform for your customers is critical. Imagine the customers experience. What’s the easiest
way for them to join? Once they become a member of the program, can they access the benefits with a loyalty
card, or do we provide them with a special log in to the system where they can access the rewards when they want
to? Whatever methods are chosen, have to be easy.
LOYALTYPROGRAM
Actual CASE: ” My Englishtown”
(Customer Relationship Portal)
3

Make sure everything works. The systems must be correctly dimensioned for the high demand. Also the processes
“behind the scenes” must be very well tied up and coordinated. The bigger the value chain involved in the program
touch points, the more complex the process will become. So, attention to details and our expertise will help to avoid
mistakes and risks.
LOYALTYPROGRAM
Actual CASE: “Pão de Açúcar Mais”
4

When we launch a loyalty program, we train the people on the team who have the most interaction with the
participants. This includes any staff, from salespeople, to social network analysts, and any customer service staff
who may have a direct interaction with customer base, online or offline. If customers have questions about the loyalty
program, we want to be able to provide them with a fast reply based on a SLA previously determined. The frontline
team should be able to handle any issues without passing your customers on to multiple people.
LOYALTYPROGRAM
Actual CASE: ” Anhanguera Educacional (MGM)”
5

When we create the relationship ruler for the program, we take a multiple “touch” approach. First, we target
customers for awareness and incentive, followed by additional information when they join the program. So the
customer must know all the great products/services you offer that they can take advantage of as a member. When
we engage the customer in the program we’re far more likely to catch their attention and get them to take action
quicker. This will reduce marketing spend, generate additional sales, and create ambassadors for the business who
use word of mouth and social media to spread the good news.
LOYALTYPROGRAM
Actual CASE: “Claro Clube Relationship Ruler”
6

A well managed program creates greater opportunities for success. By tracking participants and their profitability, is
possible to adjust the marketing, the rules of the program and the rewards accordingly to create a win-win for the
business and customers. If this is a tired program it is possible to verify in practical terms the LTV of each segment
and evaluate the segmentation strategy. So it is vital having a strong CMS behind the platform.
LOYALTYPROGRAM
Actual CASE: ”My Englishtown” – Admin Tool (CMS)
7

Some projects are able to redesign the complete
distribution channels strategy
http://youtu.be/YuyO3liQs24
DRTV (Infomercial)
E-mail-MKT
http://www.myenglishtown.com.br

And also able to stat up a new business concept, even in big
corporations …
http://youtu.be/vRGWVWlnAzI
“Aqui tem
Natura” Portal
& CRM Strategy
(e-commerce)

... or “turn things around” even when the market is not
helping at all.
PRM & Lead
Generation
Dashboard
20% incremental new accounts in the first
year after implementation

Our reach outside the Brazilian Market is already making
a lot of noise ! More to come soon …
Rock In Rio USA
Referral Program

www.sponsorbiz.net
São Paulo
Av. Nações Unidas, 12.551 – 9o. Andar
(11)3443-7766
Miami
9100 S Dadeland Blvd, Suite 1500
(786)497-7231

Credentials Sponsor Biz 2015 english

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