This slideshare explores key partnership considerations health innovators need to make when changing the patient experience as well as working with investors and managing the intellectual property of their business. Speakers: Steven Saunders, Ty Danco, and Ayesha Khalid About Health Innovators: Health Innovators strives to spark healthcare innovation through collaboration and education. Health Innovators currently offers periodic meetings in the Greater Boston area and has healthcare business consulting and staff mindset improvement services. Please visit their website at www.healthinno.com. To learn more about Health Innovators' upcoming events, please visit http://www.healthinno.com/events.php. Please follow Health Innovators on Linkedin at https://www.linkedin.com/company/health-innovators?trk=biz-companies-cym. Please follow us on Twitter at https://twitter.com/Health2Innovate Please follow us on Facebook at https://www.facebook.com/Health.Innovators.

1. “Like X for Y”
HealthTech and IT
Ty Danco
ty.danco@techstars.com
802-922-2916

2. Investors Think in Categories
 Need to provide a mental model to make
sense of any new startup
 “Good artists copy—great artists steal.”

3. Models for HealthIT

4. Investors Think in Categories
 Need to provide a mental model to make
sense of any new startup
 “Good artists copy—great artists steal.”

5. Marketplaces
 IT Equivalent: AirBnB; Uber
 HIT Examples: ZocDoc; Careport Health
 Services: Matchmaking; Scheduling; Billing
 Business Model: Percentage of Sales
 Key Factors: Vetting/”QC”; Access; Speed

6. Network
 IT Equivalent: LinkedIn; Facebook
 HIT Examples: Doximity; Figure1,
TheRounds
 Services: Facilitating Connections
 Business Model: Ads; LeadGen
 Key Factors: Scale; Membership

7. Search/Discovery
 IT Equivalent: Google; AppStore; Shazam
 HIT Examples: MayoClinic; Dr. Koop;
Medivizor
 Services: Answers/Diagnostics
 Business Model: Targeted Ads; LeadGen
 Key Factors: Accuracy; Speed

8. Recordkeeping/Storage
 IT Equivalent: Mint
 HIT Examples: EPIC (RIP: GoogleHealth,
MS HealthVault)
 Services: Connecting to APIs; Data
Retrieval
 Business Model: Subscription
 Key Factors: Access; UI; Connectedness;

9. Cloud Computing
 IT Equivalent: Amazon AWS; Palantir
 HIT Examples: Drug Discovery IT
 Services: Big Data
 Business Model: Subscription
 Key Factors: Quality of Data; Algorithms;
ML; Robustness

10. Publishing
 IT Equivalent: Medium; Twitter; Facebook;
Meerkat
 HIT Examples: Public Library of Science;
PLoS Medicine
 Services: Amplification of Message
 Business Model: Two-Sided Market?? Ads
 Key Factors: Info wants to be free

11. Quantified Self
 IT Equivalent: Runkeeper; Fitbit; Withings
 HIT Examples: 23&Me; Ginger.io
 Services: Data capture
 Business Model: Razor or Blades?
 Key Factors: Passivity; Value of Data

12. Takeaways
 Investors seek to categorize; they see 1000s of
pitchers a year
 “Pattern Recognition” is the fallback for most investors
 Lessons learned: Business model must be appropriate for
use case
 Must be scalable
 Must be 10x better than alternatives in some way
 Great artists steal—look for solutions across verticals
 Focus on solving the problem, not inventing a new business
model