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Plan
for
Mobile
Site
Target
Audience
Young generation : 20-35 years
old
independent, trendy, aspirational
 always look for unique and fun
ex...
We want our audience to be interested in our hotel via the interactive and
lively mobile experience. The audience are tren...
Essential elements for the
mobile experience
• General
information about
the Hotel
• Offers
• Weather
• Call us
• Gallery
...
ANALYSIS
ANALYSIS
Pavillon Des Lettres’s
Elements
-Hotel photo gallerie
-Hotel description
-Rooms, salon
-Location
-Reservation
-Mu...
Why did you choose the specific
elements to include – exclude?
What to include?
We have developped visual elements such as...
Did you feel you have successfully
created an excellent mobile experience?
Yes. We are sure that out site is more interest...
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Plan mobile finished

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Plan mobile finished

  1. 1. Plan for Mobile Site
  2. 2. Target Audience Young generation : 20-35 years old independent, trendy, aspirational  always look for unique and fun experience.
  3. 3. We want our audience to be interested in our hotel via the interactive and lively mobile experience. The audience are trend-driven and addicted to the world of sharing. Their experience will be shared via social network. Our audience, or our future clients, will be our part in communicating.
  4. 4. Essential elements for the mobile experience • General information about the Hotel • Offers • Weather • Call us • Gallery • Map • Reservation • Visual aids • Calendar of events
  5. 5. ANALYSIS
  6. 6. ANALYSIS Pavillon Des Lettres’s Elements -Hotel photo gallerie -Hotel description -Rooms, salon -Location -Reservation -Multi language menu Centara Grand’s elements (Our site) -Hotel photos -Reservation -Hotel information & Contact -Latest offers -HD VDO -Virtual Tour -Links to social net works -Multi language menu
  7. 7. Why did you choose the specific elements to include – exclude? What to include? We have developped visual elements such as HD VDO and virtual tour that can create a more interesting mobile experience. We also have links to social medias such as Facebook, Twitter, etc that help facilitate sharing experiences, corresponding to the trend of our target audience. Moreover, we have sales promotion offers in order to attract our potential customers. What to exclude? - Configuration: we do not know what function it is - Money currency: not necessary for a mobile site - World time: doesnot play important role in decision making
  8. 8. Did you feel you have successfully created an excellent mobile experience? Yes. We are sure that out site is more interesting than another site because of the added visual elements and features. This will respond to the needs of our target audience when digital marketing and sharing drive the business.

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