3. We want our audience to be interested in our hotel via the interactive and
lively mobile experience. The audience are trend-driven and addicted to
the world of sharing. Their experience will be shared via social network.
Our audience, or our future clients, will be our part in communicating.
4. Essential elements for the
mobile experience
• General
information about
the Hotel
• Offers
• Weather
• Call us
• Gallery
• Map
• Reservation
• Visual aids
• Calendar of events
6. ANALYSIS
Pavillon Des Lettres’s
Elements
-Hotel photo gallerie
-Hotel description
-Rooms, salon
-Location
-Reservation
-Multi language menu
Centara Grand’s elements
(Our site)
-Hotel photos
-Reservation
-Hotel information & Contact
-Latest offers
-HD VDO
-Virtual Tour
-Links to social net works
-Multi language menu
7. Why did you choose the specific
elements to include – exclude?
What to include?
We have developped visual elements such as HD VDO and virtual tour
that can create a more interesting mobile experience.
We also have links to social medias such as Facebook, Twitter, etc that
help facilitate sharing experiences, corresponding to the trend of our
target audience.
Moreover, we have sales promotion offers in order to attract our
potential customers.
What to exclude?
- Configuration: we do not know what function it is
- Money currency: not necessary for a mobile site
- World time: doesnot play important role in decision making
8. Did you feel you have successfully
created an excellent mobile experience?
Yes. We are sure that out site is more interesting than
another site because of the added visual elements and
features.
This will respond to the needs of our target audience when
digital marketing and sharing drive the business.
