The audience for your business is growing more and more sophisticated. They are attracted to eye-catching content that makes them click, subscribe, and buy. They are smart visual learners that can decide in mere moments whether or not to engage with you and your brand.
Learn tips to get you started with recognizing and creating visual content to engage readers of your blog, your emails, and your posts on social media.
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
How to Create Visual Content Your Audience Will Love
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2. How to Create Content Your Audience Will Love
Michael Roach
What is an audience?
There are so many definitions.
3. How to Create Content Your Audience Will Love
Michael Roach
Simple definition of an audience
- assembled group of spectators
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Michael Roach
Audience Development
- activity a business conducts to
attract, understand, and engage
groups of people
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Michael Roach
Why visual content?
● gives us options (ways to express complex topics/ideas)
● complement to text
● keeps audience stimulated
● brain can process visual content faster than text
● use stories to activate emotions and persuade
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Michael Roach
Best Buy
Usage of color, text, and simplicity to persuade for the purchase of technology
Twitter Ad for Chromecast (Audio)
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Michael Roach
Hershey’s - “My Dad”
Example of storytelling to activate and evoke emotions
YouTube - https://www.youtube.com/watch?v=x5jeP4Ftp0Q
8. How to Create Content Your Audience Will Love
Michael Roach
Windows 10 - The future starts now
YouTube - https://www.youtube.com/watch?v=AFJ1a1D4hdo
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Michael Roach
Visual Content and the
Elements of Art
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Michael Roach
Elements of Art
● Line
● Shape
● Forms
● Space
● Texture
● Color
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Michael Roach
Principles of Graphic Design
Think C. R. A. P.
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Michael Roach
Principles of Graphic Design
C - Contrast
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Michael Roach
Principles of Graphic Design
R - Repetition
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Michael Roach
Principles of Graphic Design
A - Alignment
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Michael Roach
Principles of Graphic Design
P - Proximity
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Michael Roach
Color Psychology
● Color greatly influences human emotion and behavior.
● You can use this to your advantage.
● Reduce analytical thinking and evoke emotion.
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Michael Roach
Colors have meanings:
● white - purity, innocence, cleanliness (reflects light)
● black - authority, power (gives a thinning effect in fashion)
● red - love, passion, action, energy
● blue - calming, peace, tranquility (sky, ocean)
● pink - appreciation, thanks, grace, compassion, love, friendship
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Michael Roach
Colors have meanings:
● green - calming, nature, growth, refreshing, relaxing
● purple - royalty, luxury, wealth, sophistication, romance, feminine
● yellow - attention-getter, optimism
● brown - friendship, family, home (abundant in nature, color of earth)
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Michael Roach
To create visual content your audience will
love, you need to be aware of trends.
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Michael Roach
Current Trends (Color)
Source: Pantone.com - Pantone’s Top 10 Colors of Spring 2016
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Michael Roach
Current Trends (Design)
Modern-Retro look
Source: Canva “The 9 Graphic Design Trends You Need to Be Aware of In 2016”
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Michael Roach
Current Trends (Design)
Geometric Shapes, Polygons
Source: Canva “The 9 Graphic Design Trends You Need to Be Aware of In 2016”
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Michael Roach
Tools to Create Visual Content
● Adobe Creative Cloud (Photoshop, Illustrator, etc.)
● Canva.com
● Pixlr.com
● Gimp
● Sumopaint
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Michael Roach
Resources to Create Visual Content
● Unsplash (Free)
● Shutterstock (Paid)
● iStockPhoto/Getty Images/Offset (Paid)
● Pond5 (Paid and Public Domain)
● Envato Marketplace (Paid)
Options to purchase stock photos, video footage, illustrations, or templates one at a time,
or by subscription. Feel free to use these sites for research or inspiration.
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Michael Roach
Final thoughts...
● Try not to do everything yourself, partner with a creative (designer,
videographer, editor, etc.)
● Ask others you trust for feedback
● Test often, measure results of attempts to engage your audience
● Devise a plan to work smarter so you can grow your audience (at scale)
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Michael Roach
Thank you
Reach out:
mlr.roach@gmail.com
michaelroachcreative.com
Social:
Twitter: @mr0ach
Linkedin: https://www.linkedin.com/in/mlroach