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Social Media Marketing for Small Business
1.
2.
Michael Lynch, MFA mlynch@lightningpod.net
3.
Michael Lynch, MFA mlynch@lightningpod.net
4.
Michael Lynch, MFA mlynch@lightningpod.net
5.
Michael Lynch, MFA mlynch@lightningpod.net
6.
Welcome to the Evolution
7.
What is Social Networking?
8.
What is Social Networking? A social network focuses on building online communities for people to share their interests
and/or activities, or who are interested in exploring the interests and activities of others.
9.
Online Communities
10.
Corporate Executives
11.
Corporate Executives
12.
Top Management
13.
Top Management
14.
The World of Socialnomics.
15.
Website
16.
Website 1. Publicize your Website address
17.
Website 1. Publicize your Website address 2. Get listed in directory listings
18.
Website 1. Publicize your Website address 2. Get listed in directory listings 3.
Search Engine Optimization
19.
Website 1. Publicize your Website address 2. Get listed in directory listings 3.
Search Engine Optimization 4.Paid search results
20.
Website 1. Publicize your Website address 2. Get listed in directory listings 3.
Search Engine Optimization 4.Paid search results 5. Banner ads
21.
Website 1. Publicize your Website address 2. Get listed in directory listings 3.
Search Engine Optimization 4.Paid search results 5. Banner ads 6.Email blasts
22.
Blogging
23.
Blogging • RSS feed ‐ is a subscription that people can retrieve on their own time. This way instead of going to the blog to see if you
have posted anything new the RSS feeder will automatically retrieve it.
24.
Blogging • RSS feed ‐ is a subscription that people can retrieve on their own time. This way instead of going to the blog to see if you
have posted anything new the RSS feeder will automatically retrieve it. • Also a blog provides a lot of interaction with the end user. You get comments to your posts and you can reply to those comments as opposed to someone reading your website and moving on.
25.
Blogging • RSS feed ‐ is a subscription that people can retrieve on their own time. This way instead of going to the blog to see if you
have posted anything new the RSS feeder will automatically retrieve it. • Also a blog provides a lot of interaction with the end user. You get comments to your posts and you can reply to those comments as opposed to someone reading your website and moving on. • The blog is more personal and topical.
26.
27.
The Channels
28.
The Channels What happens in Vegas winds up on Twitter, Bebo, Orkut, digg, YouTube....
29.
30.
Facebook
31.
Facebook 1. Facebook Photos
32.
Facebook 1. Facebook Photos 2. Focused Group Action
33.
Facebook 1. Facebook Photos 2. Focused Group Action 3. Riddle Me This
34.
Facebook 1. Facebook Photos 2. Focused Group Action 3. Riddle Me This 4. “I Was Here”
35.
Facebook 1. Facebook Photos 2. Focused Group Action 3. Riddle Me This 4. “I Was Here” 5. Just For the Like of It
36.
YouTube
37.
YouTube 1. Create and Customize Your Channel
38.
YouTube 1. Create and Customize Your Channel 2. Add Subtitles
39.
YouTube 1. Create and Customize Your Channel 2. Add Subtitles 3. Promote Your YouTube Videos Elsewhere
40.
YouTube 1. Create and Customize Your Channel 2. Add Subtitles 3. Promote Your YouTube Videos Elsewhere 4. Use YouTube’s Free Analytics Tools
41.
YouTube 1. Create and Customize Your Channel 2. Add Subtitles 3. Promote Your YouTube Videos Elsewhere 4. Use YouTube’s Free Analytics Tools 5. Don’t Overlook Tags
42.
Twitter
43.
Twitter 1. Sales and sharing up‐to‐date
44.
Twitter 1. Sales and sharing up‐to‐date
information
45.
Twitter 1. Sales and sharing up‐to‐date
information 2. Customer service
46.
Twitter 1. Sales and sharing up‐to‐date
information 2. Customer service 3. Lead generation
47.
Twitter 1. Sales and sharing up‐to‐date
information 2. Customer service 3. Lead generation 4. Public relations
48.
Twitter 1. Sales and sharing up‐to‐date
information 2. Customer service 3. Lead generation 4. Public relations 5. Marketing
49.
Twitter 1. Sales and sharing up‐to‐date
information 2. Customer service 3. Lead generation 4. Public relations 5. Marketing 6. Crowd sourcing
50.
Social Media Secrets for
Small Business
51.
Social Media Secrets for
Small Business "It's a people driven economy stupid."
52.
Become An Expert
53.
Cultivate Super Users
54.
Offer Ad‐Funded Payment Options
55.
Ensure People Can Find
You on the Web
56.
Ensure People Can Find
You on the Web • MerchantCircle • Google Local Business Center • Yahoo! Local • YellowPages.com • SearchLocal • SuperPages
57.
Six Fallacies of Social Media
58.
Six Fallacies of Social Media 1. Social Media is Inexpensive
59.
Six Fallacies of Social Media 1. Social Media is Inexpensive 2. Social Media is Fast
60.
Six Fallacies of Social Media 1. Social Media is Inexpensive 2. Social Media is Fast 3. Social Media is “Viral Marketing”
61.
Six Fallacies of Social Media 1. Social Media is Inexpensive 2. Social Media is Fast 3. Social Media is “Viral Marketing” 4. Social Media results can’t be measured
62.
Six Fallacies of Social Media 1. Social Media is Inexpensive 2. Social Media is Fast 3. Social Media is “Viral Marketing” 4. Social Media results can’t be measured 5. Social Media is optional
63.
Six Fallacies of Social Media 1. Social Media is Inexpensive 2. Social Media is Fast 3. Social Media is “Viral Marketing” 4. Social Media results can’t be measured 5. Social Media is optional 6. Social media is hard
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