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Social Media Marketing for Small Business

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Presentation for Dallas Ft. Worth Association of Mortgage Brokers

Published in: Business
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Social Media Marketing for Small Business

  1. 1. Michael
Lynch,
MFAmlynch@lightningpod.net
  2. 2. Michael
Lynch,
MFAmlynch@lightningpod.net
  3. 3. Michael
Lynch,
MFAmlynch@lightningpod.net
  4. 4. Michael
Lynch,
MFAmlynch@lightningpod.net
  5. 5. Welcome
to
the
 Evolution
  6. 6. What
is
Social
Networking?
  7. 7. What
is
Social
Networking? A
social
network
focuses
on
building
online
 communities
for
people
to
share
their
interests
 and/or
activities,
or
who
are
interested
in
 exploring
the
interests
and
activities
of
others.
  8. 8. Online
Communities
  9. 9. Corporate
Executives
  10. 10. Corporate
Executives
  11. 11. Top
Management
  12. 12. Top
Management
  13. 13. The
World
ofSocialnomics.
  14. 14. Website
  15. 15. Website1. Publicize
your
Website
address
  16. 16. Website1. Publicize
your
Website
address2. Get
listed
in
directory
listings
  17. 17. Website1. Publicize
your
Website
address2. Get
listed
in
directory
listings3. Search
Engine
Optimization
  18. 18. Website1. Publicize
your
Website
address2. Get
listed
in
directory
listings3. Search
Engine
Optimization4.Paid
search
results
  19. 19. Website1. Publicize
your
Website
address2. Get
listed
in
directory
listings3. Search
Engine
Optimization4.Paid
search
results5. Banner
ads
  20. 20. Website1. Publicize
your
Website
address2. Get
listed
in
directory
listings3. Search
Engine
Optimization4.Paid
search
results5. Banner
ads6.Email
blasts
  21. 21. Blogging
  22. 22. Blogging• RSS
feed
‐
is
a
subscription
that
people
can
retrieve
on
their
 own
time.
This
way
instead
of
going
to
the
blog
to
see
if
you
 have
posted
anything
new
the
RSS
feeder
will
automatically
 retrieve
it.

  23. 23. Blogging• RSS
feed
‐
is
a
subscription
that
people
can
retrieve
on
their
 own
time.
This
way
instead
of
going
to
the
blog
to
see
if
you
 have
posted
anything
new
the
RSS
feeder
will
automatically
 retrieve
it.
• Also
a
blog
provides
a
lot
of
interaction
with
the
end
user.
You
 get
comments
to
your
posts
and
you
can
reply
to
those
 comments
as
opposed
to
someone
reading
your
website and
moving
on.
  24. 24. Blogging• RSS
feed
‐
is
a
subscription
that
people
can
retrieve
on
their
 own
time.
This
way
instead
of
going
to
the
blog
to
see
if
you
 have
posted
anything
new
the
RSS
feeder
will
automatically
 retrieve
it.
• Also
a
blog
provides
a
lot
of
interaction
with
the
end
user.
You
 get
comments
to
your
posts
and
you
can
reply
to
those
 comments
as
opposed
to
someone
reading
your
website and
moving
on.• The
blog
is
more
personal
and
topical.

  25. 25. The
Channels
  26. 26. The
Channels What
happens
in
Vegas
winds
up
on
Twitter,
Bebo,
Orkut,
digg,
YouTube....
  27. 27. Facebook
  28. 28. Facebook1.
Facebook
Photos
  29. 29. Facebook1.
Facebook
Photos2.
Focused
Group
Action
  30. 30. Facebook1.
Facebook
Photos2.
Focused
Group
Action3.
Riddle
Me
This
  31. 31. Facebook1.
Facebook
Photos2.
Focused
Group
Action3.
Riddle
Me
This4.
“I
Was
Here”

  32. 32. Facebook1.
Facebook
Photos2.
Focused
Group
Action3.
Riddle
Me
This4.
“I
Was
Here”
5.
Just
For
the
Like
of
It
  33. 33. YouTube
  34. 34. YouTube1.
Create
and
Customize
Your
Channel
  35. 35. YouTube1.
Create
and
Customize
Your
Channel2.
Add
Subtitles
  36. 36. YouTube1.
Create
and
Customize
Your
Channel2.
Add
Subtitles3.
Promote
Your
YouTube
Videos
Elsewhere
  37. 37. YouTube1.
Create
and
Customize
Your
Channel2.
Add
Subtitles3.
Promote
Your
YouTube
Videos
Elsewhere4.
Use
YouTube’s
Free
Analytics
Tools
  38. 38. YouTube1.
Create
and
Customize
Your
Channel2.
Add
Subtitles3.
Promote
Your
YouTube
Videos
Elsewhere4.
Use
YouTube’s
Free
Analytics
Tools5.
Don’t
Overlook
Tags
  39. 39. Twitter
  40. 40. Twitter1. Sales
and
sharing
up‐to‐date
  41. 41. Twitter1. Sales
and
sharing
up‐to‐date 
information
  42. 42. Twitter1. Sales
and
sharing
up‐to‐date 
information2. Customer
service
  43. 43. Twitter1. Sales
and
sharing
up‐to‐date 
information2. Customer
service3. Lead
generation
  44. 44. Twitter1. Sales
and
sharing
up‐to‐date 
information2. Customer
service3. Lead
generation4. Public
relations
  45. 45. Twitter1. Sales
and
sharing
up‐to‐date 
information2. Customer
service3. Lead
generation4. Public
relations5. Marketing
  46. 46. Twitter1. Sales
and
sharing
up‐to‐date 
information2. Customer
service3. Lead
generation4. Public
relations5. Marketing6. Crowd
sourcing
  47. 47. Social
Media
Secrets
for
 Small
Business
  48. 48. Social
Media
Secrets
for
 Small
Business "Its a people driven economy stupid."
  49. 49. Become
An
Expert
  50. 50. Cultivate
Super
Users
  51. 51. Offer
Ad‐Funded
Payment
Options
  52. 52. Ensure
People
Can
Find
 You
on
the
Web
  53. 53. Ensure
People
Can
Find
 You
on
the
Web • MerchantCircle • Google
Local
Business
Center • Yahoo!
Local • YellowPages.com • SearchLocal • SuperPages
  54. 54. Six
Fallacies
of
 Social
Media
  55. 55. Six
Fallacies
of
 Social
Media1.
Social
Media
is
Inexpensive
  56. 56. Six
Fallacies
of
 Social
Media1.
Social
Media
is
Inexpensive2.
Social
Media
is
Fast
  57. 57. Six
Fallacies
of
 Social
Media1.
Social
Media
is
Inexpensive2.
Social
Media
is
Fast3.
Social
Media
is
“Viral
Marketing”
  58. 58. Six
Fallacies
of
 Social
Media1.
Social
Media
is
Inexpensive2.
Social
Media
is
Fast3.
Social
Media
is
“Viral
Marketing”4.
Social
Media
results
can’t
be
measured
  59. 59. Six
Fallacies
of
 Social
Media1.
Social
Media
is
Inexpensive2.
Social
Media
is
Fast3.
Social
Media
is
“Viral
Marketing”4.
Social
Media
results
can’t
be
measured5.
Social
Media
is
optional
  60. 60. Six
Fallacies
of
 Social
Media1.
Social
Media
is
Inexpensive2.
Social
Media
is
Fast3.
Social
Media
is
“Viral
Marketing”4.
Social
Media
results
can’t
be
measured5.
Social
Media
is
optional6.
Social
media
is
hard

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