Apresentação Will Margiloff

1. IGNITIONONE:
M A R K E T I N G T E C H N O L O G Y.
S I M P L I F I E D .
Presented by Will Margiloff

2. 2
M A R K E T E R ’ S D I L E M M A
Search
Email
Display
WP

3. 3

4. 4
I G N I T I O N O N E S O L U T I O N
Search
Email
Display
WP
Single data
store
Score

5. SCORE
93
Interest:
Location:
Jeans
New York
+ Shoes
Device IDs
Transaction data, PII
Male
Sports Enthusiast
$100K HH
Homeowner
Drives SUV
3rd Party
287450
S C O R E - P O W E R E D S M C U S T O M E R J O U R N E Y
673

6. 6
O U R P L AT F O R M D I F F E R E N T I AT O R S
DISPLAY SEARCH WEBSITE EMAIL
Channel
Management
Targeting
Channel
Management
Targeting
Channel
Management
Targeting
Channel
Management
Targeting
INTEGRATED
SCORING AUDIENCE OPTIMIZATION

7. FACEBOOK 2x increase in conversions
EMAIL 2x uplift in primary email metrics
SEARCH 20x return on ad spend
WEBSITE 4x uplift for website conversion
DISPLAY
2x uplift in return and conversions of
abandoners
7
S C O R I N G
673
SCORE
• Unique user-level insight
• Self-learning RFM Algorithm w/130+ data inputs
• Always live, always learning
• Powers performance across channels

8. S E G M E N T S
AUDIENCE
Using First-, Second, and Third-Party
Data, we help you target the
audiences that want to hear your
message, at the right time Vegas Travelers Pizza Eaters
Baseball Ticket Buyers Luxury Shoppers

9. 9
• Boost ROI with all channels
• By measuring marginal cost to
marginal return, IgnitionOne generates
the highest possible return by
determining the best place to spend
the next incremental penny
• Personalized Messaging with Dynamic
Creative based on score
OPTIMAL PATH CURRENT POSITION RECOMMENDED POSITION
SPEND
CONVERSIONS
800
600
200
400
0 250 500 750 1000
Increased spend,
Optimized Conversions
Current spend,
Optimized conversions
Current Performance
O P T I M I Z AT I O N
D I S P L A Y S O C I A LE M A I L

10. I N T E G R AT I O N
10
CUSTOMER IN MARKET FOR A HANDBAG
Display
Website
Personalization
Search
Email
N A T I V E
A C T I V A T I O N S
A U D I E N C E
S Y N D I C A T I O N
Score

11. R E C O G N I Z E D A S W O R L D C L A S S
11
AWARDS AND RECOGNITION

12. B R A N D S T R U S T I G N I T I O N O N E
AUTO TRAVEL FORTUNE 500

13. T H E L ATA M O P P O RT U N I T Y
13
• Digital media spend will approach
$3B this year in Brazil alone
• Mobile spending will grow 110% in
2016
• In 2016, there will be 133.5 million
mobile phone users in Brazil,
amounting to 64.9% of the
population
• In 2015 half of all Digital Ad Spend
was in Brazil

14. I G N I T I O N O N E AT A G L A N C E
DMS
Unique Platform
440+
Employees
155+
Technologists
$40b+
2015 Tracked
Client Revenue
500+
Global
Marketers
300m
Users Profiled
35
2015 IndustryAwards
17
Global Offices
6
Localized Versions
1m+
Auto Leads a year
1.5m+
Hotel rooms
managed daily
25m+
Room nights
booked last year

15. 15

16. 16
B R A Z I L G R O W T H