The mobile mind shift is the expectation that
I can get what I want in my immediate context
and moments of need.
Mobile has reprogrammed your customers’ brains.
We hate to wait…
…for a conﬁrmation call.
2015: the rise of the mobile micromoments
“Micro moments are brief interactions where
apps can capture the attention of a user
and anticipate their needs in 5-10 second
interactions (several times a day).”
mobimoni #MTC2015 http://blog.catavolt.com
“Even though we’re surrounded by microinteractions every day, we don’t usually
notice them until something goes horribly wrong.
But microinteractions are, despite their small size and near-invisibility, incredibly
The difference between a product you love and a product you tolerate is
often the microinteractions you have with it.
They can make our lives easier, more fun, and just more interesting if done well.”
mobimoni #MTC2015 http://microinteractions.com
“…even if the big picture is done right, unless the details are also
handled properly, the solution fails: the details are what control
the moment to moment experience.
It is timely details that lead to seamless interaction with our
products. Alternatively, it is the lack of attention to those details
that lead to frustration, irritation, and eventually an intense
dislike of the product.”
Micromoments of technology
are the emotional connections with their users.
How to gather insight into
the customer experience?
Microfeedback provides a means to gather
insightful feedback at just the right moment
of the experience, generating more accurate
findings that will help you create a better
product and the experience.
mobimoni #MTC2015 http://sarahdoody.com
1. If you care about UX, you should care about micromoments.
2. Do the little things well. Details are the essentials. They make the
product. User satisfaction is in the details!
3. Great design should be experienced and not seen. The better the
design, the more invisible it becomes.
4. Design is measurable on a scale from frustration to delight.
FRUSTRATION NEUTRAL DELIGHT
Improving bad design Improving neutral design
Observation user’ experience,
rethinking, removing everything,
that’s introducing frustration
“The goal of a successful app is
to become one of the micromoments
of a persons day to day activities.”