Seminar 18.8.2016: Food culture and food education strengthen the Nordic Brand | bit.ly/2bpg5gi | #norden2016

3. Founded in 2008 the Iceland Design Centre
promotes the importance of good design and
architecture throughout society. Design is a vital
aspect of the Icelandic economy, essential to
social and cultural development, international
competitiveness and economic success.

4. Business, social and cultural focus
– Promotion
– Events
– Consultancy
– Collaboration
– Innovation

5. The Iceland Design Centre statistics 2016
Owned by 1200 designers and architects
Icelandic Architects / Furniture and Interior Architects / Landscape Architects / Product and
Industrial Designers / Graphic Designers / Fashion Designers / Ceramic Artists / Textile Guild
/ Goldsmith’s Association /
Governmental funding: 225.000 euros
Ministry of Industry and Innovation and the Ministry of Education and Culture.
Turnover: 680.000 euros
Members of staff: 5-6

6. Main projects
– Websites and newsletters since 2008
– DesignMarch since 2009
– DesignPolicy since 2010
– DesignFund since 2012
– DesignPrize since 2014
– International projects since 2009
Iceland contemporary design 2009
Nordic Design Lunch 2013
We Live Here 2015
– HA DesignMagazine since 2015

7. Design as a driver for future
Iceland Design Policy 2014-2018

8. Three chapters and 13 action points
1. Education and knowledge
2. Support systems and buissness environment
3. Awakening / promotion

9. 2009-2012 Iceland / Denmark / China / Sweden / Estonia / Finland

12. 2009 - 2016

13. Icelandic
media
Icelandic public
Icelandic
companies and
institutions
Foreign media
Designers &
architects in Iceland
and abroad
Government and
politicians
Travellers and design
professionals
Target groups
Foreign byers and
buissness people

14. DesignMarch statistics
3-400 partaking professionals
100 events
20+ events from abroad
30.000 icelandic visitors | Gallup
400 foreign visitors
92% national awareness | Gallup

15. opening event
5-7 international speakers
600+ attendees
Marije Vogelzang
eating designer

16. "Eating design is to design from the verb 'to eat'.”
Designers who work with the subject of food are often
called 'food designers'. According to Marije Vogelzang,
food is already perfectly designed by nature. Instead,
her designs focus around the verb 'to eat'. Vogelzang is
inspired by the origin of food and the preparation,
etiquette, history and culture around it. For this reason,
she doesn't consider herself a 'food designer', but as the
first 'eating designer' in The Netherlands.

17. DesignTalks
opening event
5-7 international speakers
600+ attendees
Martí Guixé
food designer

18. 18

25. Stockholm Design Week feb 2015

26. some Icelandic food design projects
Chocolate mountain
(volcano)
by Brynhildur Pálsdóttir

28. Designers
and Farmers

29. Rhubarb caramel
from Langamýri á Skeiðum

30. Blood pudding
from Möðrudalur

31. Menu for Hali
from Hali Suðursveit

32. Skyr confectionery
from Erpsstaðir

33. Icecream
pudding
from Lækur in
Flóahreppur
by Auður & Embla

34. Uggi light
Dögg design

35. Some-
thing
fishy
Róshildur

36. Raindeer neclace
Aurum / Guðbjörg

37. Pancake-pan
KRAUM team of
Icelandic Designers

38. Sea blanket
Vík Prjónsdóttir

39. Sóley Organics
from Icelandic herbs

40. Villimey
from Icelandic herbs

41. Blue Lagoon
algea & silica

42. UNA
marine bioactive

43. BIOEFFECT
EFG serum

44. Andrea Maack
Visual Arts inspired Perfume

45. Saltverk from the West fjords

46. Norður Salt
Arctic Sea Salt Falkes

47. Norður Salt + Urta Salt
Arctic Sea Salt Falkes with Icelandic Herbs

48. Fossdistillery
birch alcohol

49. 64 Reykjavík
Distillery
Icelandic Alcohol

50. VOR Gin
100% Icelandic

51. Himbrimi Gin
by Óskar Ericsson

52. Omnom
hand crafted chocolate Reykjavik

53. Jungle Bar
by Búi & co.

54. Home
Growing
Project
by Brynja
Guðnadóttir

55. Biodegradable Water Bottle
by Ari student of Product Design
Iceland Academy of the Arts

56. Thank you!