http://mmspark.com/what-to-say-on-social-media/ Stuck for what to say on social media? Here's 15 ideas to get you started.

1. Don’t Know What To Say On Social
Media? 15 Ideas To Get The
Conversation Started

2. MMSpark.com Resources….
Freebies & Guides
12 Top Social Media Tips
Mmspark.com/mmfreebie
Information packed webinars
http://mmspark.com/webinars/

3. Stuck for what to say on social media?

4. If any of your New Year’s resolutions are related
to promoting your business on social media I
would bet that knowing what to say and how to
say it are high on the list

5. Whether you’re just starting a new
business page, want to grow your fan base
or want to increase engagement with your
followers, it comes down to how you
communicate and what you say

6. Staring at a blank piece of paper as you
plan your posts can be very daunting
(I know, I’ve been there!)

7. But once you get started the momentum
builds and you’ll find the content and
conversation start happening naturally

8. So, here are 15 ways to get the conversation
started (summarized in this slide from my
recent “Simplifying Social Media” webinar – you
can catch the replay if you missed it!)
Mmspark.com/simplify-social-media-webinar

10. Keep in mind as you plan your posts that
the goal of your content on social media is
to get people interacting with you and to
start conversations

11. 1. Fun Stuff!

12. Most people are on social media for a bit of light
relief and we all love a funny quote or picture

13. Whether you like it or not fun stuff gets
good engagement and is a great way to
start off your page

14. Make the fun stuff relevant to your
business, or something topical, seasonal, a
major sporting event or trending news and
use popular hash tags and you’ll draw new
visitors to your page

15. Here are a couple of recent examples of
fun stuff that’s worked well

16. 2. Third party links

17. You don’t have to write all your posts or
create content from scratch every time

18. Quite often there is really good content
being shared on social media which your
fans will appreciate seeing

19. Make sure you LIKE the pages you follow
and you’ll receive updates from those
pages in your newsfeed

20. My favorite pages to follow are those of
influencers in my niche

21. As you learn from them you can share their
great content and ideas with your followers

22. It’s a win win!

23. You’ll get brownie points for sharing and
like’ing their content, so you’ll get noticed
by the people you’re aspiring to be like

24. Plus, you’re providing great content to your
fans without having to create anything

25. 3. Status updates

26. Despite all the wonderful scheduling and
automation tools for social media (which I
couldn’t live without!) there’s no substitution
for being present and making an appearance

27. It’s important to spend time on your
business pages regularly and consistently
and this is when you’ll post a status update

28. Let your fans see behind the
scenes, maybe talk about a new program
or event you’re working on, or a new tool
you’re using to run your business

29. Or chat about a workshop you’ve been
to, a new tip you’ve learnt or just share
how you’re feeling

30. Status updates show that you’re human, you’re
present, and you care enough to turn up! It
sounds simple but it does take a commitment

31. 4. Photos

32. Images work well on social media so use as
many as you can

33. As of the time of posting this images are
pulling better than videos

34. Top Tip:
Take a screen capture of your new blog posts
and post this as an image/blog post update
on Face book, Google+, Pinterest, Instagram

35. Notice in the examples below how the images
work well with text incorporated into them

36. This is a great strategy for sharing your blog
posts, tips etc…

37. Images show up larger in your fans’ newsfeed and are
very eye-catching, and more likely to be
LIKE’d, commented on and shared

38. 5. Video

39. While images are hot property on social
media at the moment videos work well too

40. Your fans can see and play videos from
within their newsfeeds

41. Videos are a great way to promote
events, webinars and special offers

42. Remember less is more and keep it short
and sweet (1-2 minutes is perfect)

43. 6. Infographics

44. They’re a pictorial way of showing a large
amount of information, such as 10 Tips to…or
sharing the results of an industry survey

45. I think info graphics are a bit overused now
but they’re popular and visually appealing
so still worth using

46. If you don’t fancy creating your own find some
good ones in your niche and share them

47. You’ve probably seen info graphics, even if
you’re not sure what they are!

48. 7. Tips and News

49. I love short tips and tricks on social media
and they’re easy to compile from your blog
posts and updates

50. Pick one tip and post it on your
page, ideally as an image or in a short
video

51. Here are a couple of examples, News can be industry
news, “hot news” trending on social media, or as in
James Wedmore’s example here, news from a
member sharing their success story

52. Getting your fans and followers to share their
stories – spotlighting their achievements and
success stories – is very powerful as they’ll
share with their contacts

53. Also consider including case studies and
real stories to bring your page to life and
make it very human and personal

54. 8. Fan Page Parties on Facebook

55. If you want to build your fan page base up
quickly this is a great way to meet others in
your niche and get people visiting your page

56. It’s expected that if people visit your page
and LIKE it that you will reciprocate

57. Take the time to share the Fan Page party with
your fans, LIKE it and also share your page link

58. Also visit the pages of the other party
goers and start building those all important
relationships

59. I’ve met some great people through Face book Fan Page
Parties and we now consistently support each other’s
blogs and fan pages

60. 9. Promotion

61. Contrary to much of the advice on social
media it IS ok to promote your
products, services and events

62. Just don’t do it constantly or you’ll turn
your fans off

63. Mix your promotions up with a liberal dose
of good quality content and your fans will
still love you

64. Personally I try to always promote to a freebie
rather than directing fans to a sales page

65. This strategy works well for
webinars, events and special offers

66. And remember you can be promoting other people’s
products and receiving an affiliate commission, as in
this example from Amy Porterfield

67. 10. Blog Posts

68. Social media should be a key part of your
blog promotion strategy

69. See the Top Tip in #4 for how you can
combine the power of images with getting
your new blog post out to the universe

70. If you’re using WordPress you can
automate blog posting to your social media
accounts using a plug-in

71. Notice in the Amanda Blain post how she’s promoting
a blog post from 2 years earlier – because it’s relevant

72. I’m sure if you read the whole introduction she’ll be using
hashtags relevant to Memorial Day – to get extra views
from people outside her circles (in Google+)

73. Marie Forleo’s blog is actually a vlog (video
blog) so her updates are usually videos

74. But she does also post a static picture of
her vlog and post that as an update

75. Test out different formats with your
audience and see what works best for you

76. 11. Conversation

77. This might sound obvious, but along with
#3 (status updates) above it’s important
not only to be present on social media but
to have conversations

78. If people are taking the time to visit your
page and leave messages, make sure you
reply quickly

79. Within 24 hours is expected, but the
sooner the better

80. Use mobile apps to get notifications when
someone leaves you a message, and make
sure you reply within a few hours

81. 12. Quotes

82. Always popular – you can use sites like ecards or inspirational wisdom to find a
lifetime’s supply of
motivational, inspirational quotes

83. Or make your own

84. I keep a swipe file of quotes and tips I come
across in magazines, articles or books and
often share these on social media (so you’re
not just churning out the same old things as
everyone else!)

86. 13. Questions

87. Questions are one of the best ways to get
engagement on your pages

88. Best are questions that require one word
answers so people can respond quickly

89. Or ask questions and ask people to LIKE
your page if they agree

90. There are some other ideas in the examples
below….and don’t forget you can mix and match
these 15 ideas

91. For example, you could ask a question as an
introduction to your latest blog post

92. 14. Caption Contests

93. This comes under fun, relevant and
engaging! Share a great picture and ask
your fans to caption it

94. Here’s a lovely one from SocialBo…

95. 15. Contests

96. Last but not least, everyone loves to win
things so consider a contest

97. If you’re running a contest on Facebook there
are certain guidelines (although these were
relaxed considerably in 2013) so read up on the
Terms and Conditions before launching

98. Top Tip:
Make the prize relevant to your business or
you’ll get lots of engagement – from freebie
seekers who will never become your customer

99. Remember you want to attract your ideal client, not
random strangers who just want your free stuff!

100. CLOSING TIP!

101. I hope you’ve found some ideas and inspiration
here to get you started on social media

102. These ideas work equally well on Face
book, Twitter, Google+, LinkedIn, but the
secret is to test the ideas with your
audience and see what works

103. Make sure, whatever you’re posting that
you include a Call To Action

104. Ask your fans to LIKE, share, comment, and
get involved

105. And then turn up and respond!

106. How do you get the conversation started
on social media?
Please share your tips in the comments

107. MMSpark.com Resources….
Freebies & Guides
12 Top Social Media Tips
Mmspark.com/mmfreebie
Information packed webinars
http://mmspark.com/webinars/