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Business Owners Take Note –
You Already Have Enough
Contacts!
MMSpark.com Resources….
Freebies & Guides

12 Top Social Media Tips
Mmspark.com/mmfreebie

Information packed webinars
http://mmspark.com/webinars/
I’m delighted to introduce Jeremy
(Jem) Silverstone of Purple Marketing

Purple-marketing.net
Jem and I met at a local networking
event and some of Jem’s insights
were so thought-provoking I asked to
interview him and find out more
This is good old-fashioned marketing
at its best! When you’re immersed in
the fast-paced online world it can be
easy to lose sight of the basics as
you strive to keep up with the latest
strategies
It’s quite a wake up call when you
realise there are clients, sales and
new business right under your nose!
(*duh*)
I imagine I’m not alone in this so I
hope you enjoy!
Jem’s talk has changed some of my thinking and
strategies for 2014 so grab a coffee, listen in, and
see how many of these learning points might apply
to your business….. (apologies for the sound quality
on some of my questions. Fortunately, for the most
part, Jem is speaking and his part – the important
part – is crystal clear!)
Gplusvideos.s3.amazonaws.com/Jem%20Silverstone%20Interview.mp3
Major Insights & Golden Nuggets
Why attracting new clients shouldn’t be your #1
priority
Jem’s secret to converting lukewarm contacts
into customers (so obvious when you hear it
you’ll kick yourself!)
One of the biggest marketing mistakes small
business owners make (this will make you
cringe!)
Major Insights & Golden Nuggets
How to use your social media contacts more
effectively
Why small businesses are obsessed with
expanding their contacts but don’t spend time
connecting with them
The reason 70-80% of customers change their
supplier and how you can prevent this
happening to you
Major Insights & Golden Nuggets
 How to win friends and influence people by
providing solutions
 Jem’s tips on “how to sell without selling”
 The single most effective question to ask
potential clients (this is brilliant, and see how
well it works with a live example!)
Major Insights & Golden Nuggets
 Last Summer Jem fulfilled a lifelong ambition –
hear about his incredibly moving and surreal
experience (and how he made this dream
come true)
 Why you don’t need a USP (unique selling
proposition) but an ESP will win you business
 How to create long-term business by turning
your clients into hero’s
Jem is a marketing expert, copywriter
and graphic designer and loves
working with clients from inception to
implementation
Contact Jem through his business,
Purple Marketing

Purple-marketing.net
MMSpark.com Resources….
Freebies & Guides

12 Top Social Media Tips
Mmspark.com/mmfreebie

Information packed webinars
http://mmspark.com/webinars/

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Business Owners Take Note – You Already Have Enough Contacts!

  • 1. Business Owners Take Note – You Already Have Enough Contacts!
  • 2. MMSpark.com Resources…. Freebies & Guides 12 Top Social Media Tips Mmspark.com/mmfreebie Information packed webinars http://mmspark.com/webinars/
  • 3. I’m delighted to introduce Jeremy (Jem) Silverstone of Purple Marketing Purple-marketing.net
  • 4. Jem and I met at a local networking event and some of Jem’s insights were so thought-provoking I asked to interview him and find out more
  • 5. This is good old-fashioned marketing at its best! When you’re immersed in the fast-paced online world it can be easy to lose sight of the basics as you strive to keep up with the latest strategies
  • 6. It’s quite a wake up call when you realise there are clients, sales and new business right under your nose! (*duh*)
  • 7. I imagine I’m not alone in this so I hope you enjoy!
  • 8. Jem’s talk has changed some of my thinking and strategies for 2014 so grab a coffee, listen in, and see how many of these learning points might apply to your business….. (apologies for the sound quality on some of my questions. Fortunately, for the most part, Jem is speaking and his part – the important part – is crystal clear!) Gplusvideos.s3.amazonaws.com/Jem%20Silverstone%20Interview.mp3
  • 9. Major Insights & Golden Nuggets Why attracting new clients shouldn’t be your #1 priority Jem’s secret to converting lukewarm contacts into customers (so obvious when you hear it you’ll kick yourself!) One of the biggest marketing mistakes small business owners make (this will make you cringe!)
  • 10. Major Insights & Golden Nuggets How to use your social media contacts more effectively Why small businesses are obsessed with expanding their contacts but don’t spend time connecting with them The reason 70-80% of customers change their supplier and how you can prevent this happening to you
  • 11. Major Insights & Golden Nuggets  How to win friends and influence people by providing solutions  Jem’s tips on “how to sell without selling”  The single most effective question to ask potential clients (this is brilliant, and see how well it works with a live example!)
  • 12. Major Insights & Golden Nuggets  Last Summer Jem fulfilled a lifelong ambition – hear about his incredibly moving and surreal experience (and how he made this dream come true)  Why you don’t need a USP (unique selling proposition) but an ESP will win you business  How to create long-term business by turning your clients into hero’s
  • 13. Jem is a marketing expert, copywriter and graphic designer and loves working with clients from inception to implementation
  • 14. Contact Jem through his business, Purple Marketing Purple-marketing.net
  • 15. MMSpark.com Resources…. Freebies & Guides 12 Top Social Media Tips Mmspark.com/mmfreebie Information packed webinars http://mmspark.com/webinars/