8. And I realize that I don’t have to be super
clever or the world’s biggest expert in the
latest “thing” to help people
9. Sometimes just talking through your challenges
and goals with an experienced
professional, who has no emotional attachment
to your business, can totally change your
results, and the way you feel about your
business
10. Working with a new client recently I had a
flash of the blindingly obvious
(for both of us)
11. Without wanting to sound too critical this
is a situation – not uncommon – where
paying customers are being ignored while
precious, limited marketing time is being
spent on Facebook
13. Laugh because the solution is so obvious
and easy to fix
(easy to say when you’re outside the
wood and can see the trees!)
14. or cry because the poor business owner is
run ragged, working all the hours God
sends keeping the business going, and
desperate for cash
15. While the party’s happening over on Facebook
they’re ignoring an obvious source of shortterm income, their “gold mine” or “list”
(You can only call it a “mailing list” if
you’re mailing to it!! )
16. There are two lessons here you can apply
to any business…
17. 1. If you’ve ever had any paying customers
stay in touch with them
18. They are more likely to buy from you
again, refer business to you and
recommend you
(assuming you’ve looked after them well)
19. It’s also much cheaper to sell to an existing
customer than go out looking for new business
(not to mention easier because they
already know, like and trust you)
20. Top Tip:
The best way to stay in regular contact with
customers is through regular emails (email
marketing), a blog or newsletter
21. It needed be onerous if you use an email
provider like Mail Chimp or Aweber who
provide templates, scheduling options and
easy set-up wizards
22. Top Tip #2:
Contact your list with a special
offer, seasonal special or discount coupon
24. If you need help building your
list, setting up a newsletter, or
generating sales with email
marketing, consider signing up
for the Email Marketing, List
Building and Mailchimp
Masterclass in Hemel
Hempstead next week at
Mmspark.com/training
25. If you’re not local you can
access the Email
Marketing/MailChimp
masterclass videos here:
Mmspark.com/list-building-masterclass
26. 2. If you’re active and engaged with
customers on Facebook that’s great
27. But if time’s limited and you need sales use
Facebook to get people onto your list (your
#1 biggest asset) so you can email them
Mmspark.com/why-build-a-mailing-list
28. You’ll get a much better response to a direct
email than trying to promote on social media
29. Top Tip:
You can do this really effectively with a
“custom app”
(which I’ll cover in a separate blog post)
30. Visitors sign up for your list through custom
apps on your Facebook page
(you can see my sign-up apps here for my
G+ Freebie - Mmspark.com/gplusfreebie
and the Modern Marketing Guide Mmspark.com/mmfreebie)
31. Facebook users prefer to stay within Facebook
so this is more effective than trying to drive
traffic to your site and away from Facebook