Taken from a recent presentation, here's how to use Facebook audiences and custom audiences to increase sales on social media

1. Using Custom Audiences to Increase Leads and
Sales Online

2. QUESTION:
WHO’D LIKE A STEADY FLOW OF LEADS AND SALES?

3. CASSIE HICKS
DIGITAL MARKETING STRATEGIST
& FOUNDER OF
MODERN MARKETING SPARK
A full service digital marketing
agency specialising in content
marketing and Facebook marketing
funnels

4. ark.com
A good content strategy will..
 Amplify your reach and frequency
 Position you as an expert
 Get you noticed
 Attract your ideal customers
 Drive traffic to your website and offers
 Increase enquiries and sales

5. THE
OPPORTUNITY:
Social Media can do so much for every small business. But,
how do you make the most of what’s available without
wasting your time or marketing budget??

6. DON’T KNOW WHAT WORKS
NO PLAN
NO SYSTEM FOR TURNING PROSPECTS INTO
CUSTOMERS
THE PROBLEM:
HOW MOST
BUSINESS
OWNERS ARE
USING SOCIAL
MEDIA

7. The Solution?
If you want to
profit from Social
Media you need
to
approach it
differently

8. AVOID THE BOOM AND BUST
You need a marketing machine
Traffic  Offer + Message

9. AVOID THE BOOM AND BUST

10. ark.com
COLD AUDIENCE
Target based on
demographics
location
interests

11. ark.com

12. ark.com

13. ark.com
WARM AUDIENCE
Target based on
Behaviour &
Engagement
REMARKETING

14. AVOID THE BOOM AND BUST

15. ark.com
Website visitors
LinkedIn connections
Email list
Video views
FB Page Engagement

16. AVOID THE BOOM AND BUST

17. AVOID THE BOOM AND BUST

18. AVOID THE BOOM AND BUST

19. ark.com
HOT AUDIENCE
Customers
Course members
Members
Event attendees
Lookalike audience

20. THANK YOU!
ANY QUESTIONS?
mmspark.com/schedule